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Zesto

In: Business and Management

Submitted By jaeweezybaby
Words 1193
Pages 5
Introduction

The beverage industry refers to the industry that produces drinks. Beverage production can vary greatly depending on which beverage is being made. The website ManufacturingDrinks.com explains that, "bottling facilities differ in the types of bottling lines they operate and the types of products they can run". Other bits of required information include the knowledge of if said beverage is canned or bottled, hot-fill or cold-fill, and natural or conventional. Innovations in the beverage industry, catalyzed by requests for non-alcoholic beverages, include: beverage plants, beverage processing, and beverage packing.
Beverages industry is also a mature sector and includes companies that market nonalcoholic and alcoholic items. Since growth opportunities are limited, many members of the industry endeavor to diversify their offerings to better compete and gain share. Too, they may pursue lucrative distribution arrangements and/or acquisitions to expand their operations and geographic reach.
Most equities in this industry are suitable for conservative investors. The largest companies offer reliable dividends, with regular increases, and above-average stock price stability. There are a few selections for those that are more enterprising. Such issues might serve a particular market niche, for example, energy drinks or developing overseas markets.
The focus of this strategic management paper is Zest-O Corporation which happens to be under the Beverage Industry in the Philippines. It is a privately owned family corporation. Zest-O is a well known ready to drink juice drink. It is the first ready-to-drink juice in flexible foil pack.
The company operates five (5) manufacturing plants scattered across the country producing the different product lines that it distributes employing a few hundred people per location. The choice of locations of the manufacturing…...

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