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Case Analysis 2 - Research in Motion (RIM)

History of RIM & Product Development

Jacqueline M. Leotaud

NETW583: Strategic Management of Technology
Professor Samanta

July 28, 2013

Jacqueline Leotaud
Case Analysis 2 - Research in Motion
July 28, 2013

What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges?

Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The

What were some of the industry factors that influenced RIM?

Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The

Apply as many TCOs as you can to the RIM.

Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The


Editorial Staff. (2012). Four ways Apple has changed under Tim Cook. By The Week. Available at:
Farber, Dan. (2013). Apple's Tim Cook seeks the 'mother of all opportunities'. Available at: Accessed on: July 9th, 2013
Lashinsky, Adam. (2012). How Tim Cook is changing Apple. CNN Money. Available at:
Buysight, Inc. (2010). Apple's Biggest Successes and Failures. Available at: Accessed on:…...

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