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Tourism Industry Overview Paper

In: Business and Management

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Words 2164
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In recent years, a few large national hotel chains such as Marriott, Best Western, and Hilton have dominated the hotel industry. Travelers are familiar with establishments that exemplify dependability and quality at reasonable rates. Many hotels recognize the importance of brand loyalty to guests. In doing so, they have expanded their lodging options that are under one corporate name which includes a variety of hotels from limited service, affordable type hotels, and luxury inns. To help understand the tourism industry and the impact it has on the economy, this paper will cover a brief history with an overview, a SWOTT analysis of the Marriott Hotel, defining and addressing the impact of the real GDP, unemployment rate, inflation rate, consumer confidence, foreign exchange rate, and oil and gas prices.
Brief History & Industry Overview People travel for numerous of reasons such as for family vacations, business seminars, weddings, or just for a spontaneous getaway. A majority of them rely on hotels to accommodate them while their out of town. Hotels are considered more than just a place to stay, but a destination that offers a diverseness of activities to keep travelers occupied during their stay. Hotels differ as the many family and business travelers they accommodate. They range from 5-star hotels, bed and breakfast inn, to youth hostels. The main objective is simply providing a place to spend the night. However, if one chooses to stay longer a hotel can accommodate for extended stays with different types of dining, concierges to plan any type of activity or service that one may desire, and business centers to meet one’s needs.
SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) Analysis Marriott International, Inc. the world’s #3-hotel operator is a leading worldwide hospitality company. Their portfolio consists of nearly 3,000 lodging…...

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