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Tops

In: Business and Management

Submitted By devilchess1023
Words 17291
Pages 70
118

CHAPTER

5

Writing Business Messages
LEARNING OBJECTIVES After studying this chapter, you will be able to

1 2 3

Explain the importance of adapting your messages to the needs and expectations of your audience Explain why establishing credibility is vital to the success of your communication efforts Discuss four ways of achieving a businesslike tone with a style that is clear and concise

4 5 6

Briefly describe how to select words that are not only correct but also effective Explain how sentence style affects emphasis within your message List five ways to develop coherent paragraphs

COMMUNICATION CLOSE-UP AT CREATIVE COMMONS www.creativecommons.org Have you ever noticed that tiny © symbol on books, DVDs, music CDs, and other media products? It means that the person or organization who created the item is granted copyright protection, the exclusive legal right to produce, distribute, and sell that creation. Anyone who wants to resell, redistribute, or adapt such works usually needs to secure permission from the current copyright holder. However, what if you want people to remix the song you just recorded? Or suppose you need a few photos for a website? Other than for limited personal and educational use, a conventional copyright requires every person to negotiate a contract for every application or adaptation of every piece of work he or she wants to use. The search for some middle ground between “all rights reserved” and simply giving your work away led Stanford University law professor Lawrence Lessig to co-found Creative Commons. This nonprofit organization’s goal is to provide a simple, free, and legal way for musicians, artists, writers, teachers, scientists, and others to collaborate and benefit through the sharing of art and ideas. Instead of the everything-or-nothing approach of traditional copyright, Creative Commons offers a more…...

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