Premium Essay

Tj's Production Mix Problem

In: Business and Management

Submitted By rajeevus
Words 5526
Pages 23
REV: OCTOBER 16, 2006

THOMAS J. DELONG

Infosys (A): Strategic Human Resource Management

As the team walked back from the meeting, they were reminded of the painful and humbling experience in 2003 that had made Infosys sharply aware of the difficulties ahead as it transitioned from a small to a large company. The decade since Ravichandar joined Infosys in 1992 had been a heady one for both the Indian software industry and Infosys. From March 1993 to March 2003, Infosys had a compound annual growth rate of 65%, and its revenues had jumped from US$5 million to US$754 million (Exhibit 1). As it had grown, it had added people at an equally impressive rate, from 250 employees in 1992 to over 15,000 in 2002. Infosys had always recognized that its employees, or “Infoscions,” were at the heart of its impressive success. It had been one of the first Indian companies to grant stock options to its employees—making, the legend goes, millionaires out of peons during the dot-com stock market boom. It had been ranked No. 1 in the Business Today Best Employer Survey both in 2001 and 2002.

Do

____________________________________________________________

____________________________________________________

Professor Thomas J. DeLong, Jaya Tandon (MBA 2005) and Ganesh Rengaswamy (MBA 2006) prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.

Copyright © 2005 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form…...

Similar Documents

Free Essay

Production

...Unwrapped show) states that since 1982, the Kettle Brand Company, in Oregon, has produced a healthier alternative, a natural chip (hand cooked chip using a special potato a russet burbank fried in safflower oil). Key competitors in this industry to name a few include household names like ConAgra Foods, Inc. General Mills, Inc. Kraft Foods Inc. the Proctor and Gamble Company, and Campbell’s Soup Company. Whether you are a business manager, owner, or just a worker, you have most likely been concerned with your production speed at some point in your career. All businesses are always striving to improve their production speed, because a higher production speed yields a higher profit. And every business man and woman knows that a higher profit is good for everyone. So perhaps you’re looking for new ways to improve your production speed, but you’re not sure where to begin. Well this article is here to tell you that in tracking your process flow you can improve your production speed. And here is how to do just that. Let’s start with an explanation of process flow. Process flow is the steps of a procedure used in making, delivering, or accomplishing a product or service, and how it impacts the layout of your facility and your decisions about technology, as well as how your company works together. Process flow is an important aspect to building a strong company with a competitive edge. A given procedure can be classified as job shop or flow shop when applying the concept of......

Words: 1984 - Pages: 8

Premium Essay

Marketing Mix

...22 Marketing Mix 22.1 Introduction The basic task of marketing is the delivery of product(s) to consumers so that their needs are fulfilled and organisational objectives are also achieved. This involves several important decisions, e.g. deciding about the product or products which should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. All these decisions form part of marketing-mix. In this lesson we shall study about the concept of marketing mix, its components and the relationship among various components of marketing mix. 22.2 Objectives After studying this lesson, you will be able to : explain the concept and characteristics of marketing mix; describe various components of marketing-mix; establish the relationship amongst various components. 22.3 Concept and Characteristics of Marketing Mix The process of marketing or distribution of goods require particular attention of management of business because production has no relevance unless products are sold. Marketing mix, simply stated, is the process 20:: Business Studies of designing and integrating various elements of marketing in such a way as to ensure the achievement of enterprise objectives. The elements of marketing mix have been classified under four heads - product, price, place and promotion. That is why marketing mix is said to be a combination of 4 P’s. Decisions relating to the product......

Words: 5521 - Pages: 23

Premium Essay

Production

...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................

Words: 375 - Pages: 2

Premium Essay

Marketing Mix

...Marketing Mix MKT 421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast food and restaurant chains. The company thrives to helping feed the hungry and also donates to the American Red Cross. Other distributions include sending product overseas to Russia and Japan. From the United States to overseas, from grocery stores to restaurants Tyson Foods has become a leader of marketers in the food industry. They have done this by producing the mixture of products that customers enjoy and love to eat. Tyson has a marketing department that strives to be the leading provider in food service for the customers and consumers. The research and development department work hand-in-hand with the marketing department to achieve the leading market position for the products that are being produced today. Tyson brands have specific......

Words: 1053 - Pages: 5

Premium Essay

Marketing Mix

...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products”......

Words: 4449 - Pages: 18

Premium Essay

Production

...Production Production Improvement, in every manufacturing industry is the core concept for the potential upliftment of an organisation. This Production Improvement contributes to various factors in the industry such as meeting the maximum demand in the market, Employee morale, Producing Cost Effective products and bringing the industry to global standards. Productivity Improvements are made for a sequential organisation of workers, tools, machine or parts. Thereby , some parameters has to be taken into consideration in order to have a accurate operation, so that the cycle time for each process is minimized and hence large numbers of products are manufactured, thereby meeting the customer requirements. The quality of processes, products and services is an important factor in business strategies, and therefore has been changed to suit the reality that businesses face. Then, companies have to continually improve their processes through the implementation of adequate methodologies and tools. The principles of productivity improvement is not only pertained with the Cutting rate and auxiliary parameters being performed, but also about their Quality Standards where, the number of defects are perfectly analysed and thereby giving a perfect solution for the cause using the statistical tools. In each and every industry, Quality is the final section of a single product before being exported. Thus, quality should be well analysed and organised in every single industry. In our......

Words: 318 - Pages: 2

Free Essay

Production

...the air, or wedged by two pieces of fireproof nettings to allow continuous smoldering. Burning usually begins at the outer end of the spiral and progresses slowly toward the center of the spiral, producing a mosquito-repellent smoke. A typical mosquito coil can measure around 15 cm in diameter and lasts around 8 hours. Mosquito coils are widely used in Asia, Africa, and South America. Southeast Asian countries, specifically Philippines are eventually tackling problems about diseases carried by the mosquitoes. Mosquitoes are the tiny insects far more nefarious than snakes or any other creature encountered in the wild. The World Health Organization estimates that approximately 20,000 people die per year due to snakebite, but malaria - delivered by mosquitoes -kills more than fifty times that number of people annually. Add other mosquito-borne illnesses to the threat and suddenly humans appear to be losing the battle. (World Health Organization 2006) But with the mosquito coils, mosquito bites are now less problem in our sleep time during at night, it contributes also to the prevention campaign of diseases carried by mosquitoes. In the Philippines there are different manufacturers of quality mosquito coils, and one of them is the Greencoil Industries Inc., only Greencoil’s Lion-Tiger brand and its related brands remain in the market to compete with SC Johnson’s imported Baygon brand. The Lion-Tiger brand has been in the market since 1952. For more than 50 years of...

Words: 6925 - Pages: 28

Premium Essay

Marketing Mix

...most important reasons of failures of business promotion is defective financial plan. If the plan adopted fails to provide sufficient capital to meet the requirements of fixed and fluctuating capital, the business can not be carried successfully. 2. Smooth running of enterprise: money is to an enterprise, what oil is to an engine’s finance is required at each stage of an enterprise i. e. promotion, development expansion and administration of day to day working. Proper administration of finance is very necessary to run he function smoothly. 3. Financial administration co ordinates various functional activities: financial administration provides complete to ordination between various functional areas such as marketing, production etc. to achieve efficiently of all other departments can, in no way, be maintained. 4. Focal point of decision making: every decision the business is taken in the light of its profitability. There are number of alternatives to carry out the decision and the management has to select only on which is the best in terms of its profitability. so that a proper decision can be taken to minimize the risk involved in the plan. 5. Determinants of business success: the financial managers present important facts and figure regarding financial position and the performance of various function of the company in a given period before the top management. 6. Measure of performance: the performance of the firm can be measured......

Words: 7921 - Pages: 32

Premium Essay

Marketing Mix

...factors have become more important in buyer-choice behavior in recent decades. Price is also one of the most flexible elements of the marketing mix. Do you agree ? Unlike product features and channel commitments, price can be changed very quickly. At the same time, pricing and price competition is the number-one problem facing many marketers. SETTING THE PRICE – Let us now attempt to understand the process of how firms set prices. When does a firm set prices? A firm must set a price for the first time when it develops a new product, when it introduces its regular product into a new distribution channel or geographical area, and when it enter bids on new contract work. Is Setting prices easy ?. It involves making a number of guesses about the future. You would want to Know how , an organization should proceed as follows: 1. Identify the target market segment for the product or service, and decide what share of it is desired and how quickly. 2. Establish the price range that would be acceptable to occupants of this segment. If this looks unpromising, it is still possible that consumers might be educated to accept higher price levels, though this may take time. 3. Examine the prices (and costs if possible) of potential or actual competitors. 4. Examine the range of possible prices within different combinations of the marketing mix (e.g. different levels of product quality or distribution methods). 5. Determine whether the product can be sold profitably at......

Words: 2260 - Pages: 10

Free Essay

Production Mix

...1.) Cost per pound of nuts: Almonds $7500/6000 = $1.25 Brazil $7125/7500 = $.95 Filberts $6750/7500 = $.90
 Pecans $7200/6000 = $1.20 Walnuts $7875/7500 = $1.05 Cost of nuts per mix: Regular mix: .15($1.25) + .25($.95) + .25($.90) + .10($1.20) + .25($1.05) = $1.0325 Deluxe mix: .20($1.25) + .20($.95) + .25($.90) + .20($1.20) + .20($1.05) = $1.07 Holiday mix: .25($1.25) + .15($.95) + .15($.90) + .25($1.20) + .20($1.05) = $1.10 2.) Let R = number of regular mix produced D = number of deluxe mix produced H = number of holiday mix produced The following linear programming model can be solved to maximize profit contribution for the nuts already purchased. Max = 1.65R + 2D + 2.25H .15R + .20D + .25H < = 6000 Almonds .25R + .20D + .15H < = 7500 Brazil .25R + .20D + .15H < = 7500 Filbert .10R + .20D + .25H < = 6000 Pecans .25R + .20D + .20H < = 7500 Walnuts R > = 10,000 Regular D > = 3000 Deluxe H > = 5000 Holiday The optimal solution-using Lingo is $61,375. This would be your maximum profit using the objective function above. The profit from the Regular mix would be $17,500; the profit from the Deluxe mix would be $10,625; and the profit from the Holiday mix would be $5,000. 3.) Looking at the dual prices one can see that additional almonds are worth $8.50 per pound for TJ and additional walnuts are worth $1.50 per pound. Looking at the slack variables one can see that additional......

Words: 452 - Pages: 2

Premium Essay

Production Cost Analysis and Estimation Applied Problems

...Production Cost Analysis and Estimation Applied Problems BUS640 Managerial Economics Gail Coates October 20, 2015 Isabel Wan Introduction The cost that a business incurs when it combines raw material and labor to produce or manufacture a product or service is called production cost. Knowing the distinction between the fixed and variable inputs in the production process is very important in production and cost analysis (Douglas, 2012). We will be examining two different problems of production cost analysis and estimation applied problems in this paper. We will also show which inputs are fixed and which are variable in one of the problems. During the other problem the marginal cost curve and the incremental cost will be described as well as the profit-maximizing price and output levels. PROBLEM 1 Workers | Oven cost- Fixed | Labor cost- Variable | Total cost | 0 | $1,000 | 0 | $1,000 | 1 | 1,000 | 500 | $1,500 | 2 | 1,000 | 1,000 | $2,000 | 3 | 1,000 | 1,500 | $2,500 | 4 | 1,000 | 2,000 | $3,000 | 5 | 1,000 | 2,500 | $3,500 | 6 | 1,000 | 3,000 | $4,000 | 7 | 1,000 | 3,500 | $4,500 | 8 | 1,000 | 4,000 | $5,000 | Number of pizzas-Variable | Average cost | Pizzas per worker | Increase in production | 0 | 0 | 0 | 0 | 75 | 20.00 | 75 | 75 | 180 | 11.11 | 90 | 105 | 360 | 6.94 | 120 | 180 | 600 | 5.00 | 150 | 240 | 900 | 3.89 | 180 | 300 | 1140 | 3.51 | 190 | 240 | 1260 | 3.57 | 180 | 120 | 1360 | 3.68 | 170 |......

Words: 620 - Pages: 3

Premium Essay

Marketing Mix

...Up In the Mix: The Four P’s Abstract Marketing is an integral part of the success of any business. The “Marketing Mix,” otherwise called the “Four P’s” include Product, Price, Place, and Promotion, and outline the fundamental requirements for a business to produce revenue. Firstly, a business needs to have a product, good or service from which to build their company. Secondly, the product has to be reasonably priced and be of lasting quality or value to the consumer for the business to be able to make profits and continue to flourish. Thirdly, products need to be made readily available to consumers and needs to be affectively distributed to meet the demands of the consumer. Lastly, the consumer needs to be made aware of a product or service through promotion. In utilizing the Four P’s, businesses have the fundamental tools to grow a successful company, as is the case with the Unilever subsidiary, Dove. Up In the Mix: The Four P’s Over the course of history the needs of consumers has grown. In an expanding market with growing competition individuals are presented with many companies from which to choose to purchase their various goods and services. In starting any business the basic goals are eventual profit and customer satisfaction. There are essential tools utilized by companies to gain and retain the business of the consumer. These essential tools are part of the “Marketing Mix” and are referred to as the “Four P’s.” The Four P’s include Product, Price, Place...

Words: 1065 - Pages: 5

Premium Essay

Marketing Mix

...Chittagong Independent University (CIU) Chittagong Independent University (CIU) MARKETING MIX PROCEDURES: - A Case Study on “BSRM Xtreme 500W” Submitted to: Mr. Abu Sohel Mahmood Assistant Professor Independent Business School Chittagong Independent University Submitted by: Shaikat Saha ID: 15151009 ACKNOWLEDGEMENT I like to take the opportunity to express my sincere gratitude to those without the blessings and cooperation this report would not have been possible. First of all, I am grateful to Almighty Allah who has created all the things and make it possible to enjoy them for our good selves. He also gives me opportunity to finish this report in time. I like take the opportunity to thank my supervisor – Mr. Abu Sohel Mahmood, Assistant Professor, Independent Business School, Chittagong Independent University, for his guidance, constant and spontaneous support and constructive suggestion. Without his help this report could not have been possible. This is the way by which I can extend my heart felt thanks to the contributors of generous help I have received from many sources of BSRM Group of Companies. I like to express my tributes and gratitude to BSRM Group of Companies, Head Office, Ali Mansion, Sadarghat Road, Chittagong, Bangladesh for giving me the opportunity, appointment for discussions and collection of data from internal sources. I will never forget the contribution of all the staff and managers of BSRM Group of Companies, Head...

Words: 6955 - Pages: 28

Premium Essay

Marketing Mix

...Marketing mix Product,Price, Place, Promotion the 4ps of Marketing When their products firms need to create a successful mix of: 1) The right product 2) Sold at the right price 3) In the right place 4) Using the most suitable promotion. To create the right marketing mix, businesses have to meet the following conditions: The Product: The product has to have the right features - for example, it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. For example, a company like Kellogg's is constantly developing new breakfast cereals – the product element is the new product itself, getting the price right involves examining customer perceptions and rival products as well as costs of manufacture, promotion involves engaging in a range of promotional activities e.g. competitions, product tasting etc, and place involves using the best possible channels of distribution such as leading supermarket chains. The product is the central point on which marketing energy must focus. Finding out how to make the product, setting up the production line,......

Words: 715 - Pages: 3

Premium Essay

Production

...principal methods, such as mechanical-chemical, mechanical-biological and chemical-biological. The shipboard sewage treatment plant should be small, simple, and reliable and have moderate running costs. The treatment plant should function well in all waste water concentrations and during flow peaks. The plant should be also easy to maintain and operate, and fulfill current purification requirements. The plant operation highly depends on the technical personnel and the sewage being cleaned. − BOD5: 50 mg/l − TSS: 100 mg/l (shipboard test) − Faecal coliforms: 250 cfu/100 ml. Waste water pre-treatment Wastewater pre-treatment protects the other phases of the purification process. Sewage contains a lot of solid waste and grease that may cause problems in the later stages of the process. The pre-treatment process reduces the amount of solids in the waste water. Effective wastewater pre-treatment also reduces the need for oxidation. The pre-treatment is mechanical and consists of sieving and sedimentation units. The large particles pass through a shredding pump before sieving. Oxidation The mechanical filtering results in a maximum of 50% reduction in organic load. The remaining organic compounds have to be oxidized, either chemically or biologically.Certain chemicals, e.g. ozone, chlorine, hydrogen peroxide, are added to the sewage in the chemical oxidation. The chemicals oxidize the organic impurities in the sewage water. When compared to the ozone and hydrogen peroxide,......

Words: 1574 - Pages: 7