Premium Essay

Title Ice Cream Industry Retail Industry

In: Business and Management

Submitted By abhilash
Words 361
Pages 2
A Project Study On Retail Strategy

REVIEW OF LITERATURE

ICE-CREAM INDUSTRY AND VIEW AND PEOPLE FOND OF ICE-CREAM

OCCASINONLY USE BEST FOR DESSERTAION

RATIONALIZE SCOPE

HOW STUDY HELP US TO DO ACADEMIC RESEARCH

A RESEARCH STUDY HELPS US TO STUDY THE BRAND COMPANY , ORGANIZED OR UNORGANIZED SECTOR . THE BRAND IMAGE SO,S
IT MAKES COMPETITION IN THE MARKET AND EARN MARKET BY RETAIL STARTEGY WHICH STARTEEGY USE FOR SUCCESS. WHOARE THE TARGET MARKET. WHO ARE THE LOYAL CUSTOMER. HOW THEY MAKE CUSTOMER RELATION SHIP. IF THEY MAKE THE EFFICIENT INVENOTRY MGMT. AND CUSTOMER RELATION.
IF SUCCESS FUL FACTOR IF FORMAT THEN WHICH TYPE OF FORMAT THEY ARE USING
\HOW MUCH MARGIN THEY GET ?
GIVE SUGGESTION TO THE A FIRM. DISCUSS THE STRATEGY THEY CAN MAKE IN FUTURE.
TALK ON THE 8 P’S OF THE COMPANY.
WHICH MAKE THE COMPANY PROFIT AND BRAND IMAGE OR COMPANY UNSUCCESSFUL
IN WHICH AREA. WHICH STRATEGY THEY MAKE FOR SUCCESSFUL.

OBJECTIVES OF THE STUDY

THE PURPOSE OF THE RESEARCH STUDY IS (1) WHY A FIRM /COMAPANY HAS SUCCESSFUL IN THE MARKET BY PROFITABILITY , BRAND IMAGE

(2) IF NOT SUCCESSFUL THEN GIVE BETTER SUGGESTION FOR RETAIL STRATEGY

THE METHOD

THE OBJECTIVES CAN ACHIEVE THROUGH INDEPTH INTERVIEW WITH THE
OWNERS, OUTLETS AND FIND OUT THE DIFFERICIATION EACH STORE.
AND WE STUDY THE PRODUCT AND DIFFERNET OUTLETS.

DIFFERENT FORMATS OF EACH SECTOR. DIFFERENT STUDY OF EACH COMPANY AND SEGMENT.

HOW THEY TARGET THE DIFFERNET CUSTOMER? WHO ARE THE LOYAL CUSTOMER ?

WHICH STARTEGY THEY USE FOR THEIR BUSINESS ? STUDY HOW ACHIEVEMENT THE MARKET SHARE / WHICH STARTEGY THEY USE FOR MARKET SHARE

ANALYSIS WE MAKE
DIFFERENT TYPE OF RETILERS
BOTH STORE AND NONSTORE
AND RETAILMARKET PLACE.
HOW THEY COMPETER AGAINST ONE ANOTHER BY OFFERINGDIFFERENT BENEFITS TO CONSUMERS

THESE BENEFITS ARE EFLECED IN THE…...

Similar Documents

Premium Essay

Retail Petroleum Industry Report

...Assignment Report Introduction The following report will examine the 4 elements of the marketing mix and their relevance and importance within the retail petroleum industry. The marketing mix elements are often referred to as the 4 p’s of marketing and are product, price, promotion and place (Solomon, et al. 2011, p. 21). These 4 elements are the building blocks of an effective marketing strategy and are useful in gaining an understanding of marketing in the retail petroleum industry. This report will deal with each of these elements individually and discuss how the macro and micro environments of the retail petroleum industry in Australia affect the way marketers approach these 4 elements. Reference will be made to texts, industry reports, and an internet news article. These references will help to provide a complete understanding of the implications of the marketing mix on this industry. Product A product is ‘a tangible good, service or idea that satisfies consumer or business customer needs through the exchange process’ (Solomon, et al. 2011, p. 11). Products can be referred to as having three levels. These levels are the actual, the core and the augmented product (Solomon, et al. 2011, p. 22). An actual product is the tangible good or service that delivers the desired benefit to a customer. In the retail petroleum industry we have a number of actual products that are offered to customers. Firstly, there is petrol and diesel, as well as related products......

Words: 1664 - Pages: 7

Premium Essay

Indian Retail Industry

...OVERVIEW India is the fifth largest retail market globally, with a size of INR 16trn, and has been growing at 15% per annum. Organized retail accounts for just 5% of total retail sales and has been growing at 35% CAGR. Though the journey has so far been rather mixed, organized retail is being tipped as one of the biggest gainers from growing consumerism and rising income. India’s robust macro and microeconomic fundamentals, such as robust GDP growth, higher incomes, increasing personal consumption, favourable demographics and supportive government policies, will accelerate the growth of the retail sector. 1) Learning from the Past: During2005-2007, the sector was in a hyper growth phase. In pursuit to capture market, companies made strategic as well as operational errors which has been broadly classified as follows: I .Race for increasing retail space resulting in haphazard growth ii. Unviable formats iii. High lease rentals iv. Manpower costs and productivity issues v. Poor back end infra structure vi. Entry of too many new players 2) Consolidation:Duringtheglobalslowdownphaseof2007-2009,theIndianretailplayerspausedtorealizetheirpastmistakesandtooktimeandefforttore-organizethemselves:i.Focusonprofitablegrowth * Exit from unprofitable stores/formats * Rental renegotiation/revenue sharing arrangements * Reduction in salaries/higher manpower productivity * Significant investments in backend ...

Words: 3256 - Pages: 14

Free Essay

Ice Cream Industry

...well-received, leading to an immediate boost in sales. In the company's 2011 annual report, it reported positive year-on-year sales growth for the brand that was partially attributable to the success of the lower-priced line. Similarly, some brands have begun using specialized kiosks to draw in lower-income crowds. These outlets sell mainly beverages and dessert items and are placed at street-level in high-traffic areas near full-size restaurants, capturing incremental traffic and driving additional business to stores. McDonald's has had particular success with this strategy in China, where many of the company's 1,700 kiosks are located. The company has reported that the kiosks have been so well received that they are now one of the largest ice cream retailers in the country. In the end, snacks are about traffic Snacks, desserts and beverages also have universal benefits that apply in all matter of markets. These items typically have very high margins, allowing them to add profitability to balance sheets while appealing to the widest possible segment of their consumer base. This benefit is particularly important in light of recent food inflation; as operators' costs rise, high-margin items can off-set declining margins in core menu items and help prevent price increases. Furthermore, these kinds of smaller snack items are particularly conducive to continuous flavour innovation through rotating flavours and LTOs, which help maintain consumer excitement. As an example, in......

Words: 1240 - Pages: 5

Premium Essay

Training and Development in Retail Industry

...Process of Training and Development in Retail Sector In Executive Summary Training & Development process in retail sector is mainly a planned activity which is carried in Organization. It plays very important role in retail sector to develop employee skills & knowledge to sale product. It has been practiced more nowadays in retail sector because of modern technology & changing standard of living among customers. Main aim of training & development is to make employee perform well, especially Sales Executive, there is a need for constant training and development programme. The right employee training, development and education provides big payoffs for the employer in increased productivity, knowledge, loyalty, and contribution to general growth of the firm. Investment in training and development entails obtaining and maintaining space and equipment. It also means that operational personnel, employed in the organization’s main business functions, such as production, maintenance, sales, marketing and management support, must also direct their attention and effort from time to time towards supporting training development and delivery However, investment in training and development is generally regarded as good management practice to maintain appropriate expertise now and in the future. Retail Sector is emerging as a first light industry in India and is presently the largest employer after agriculture. As increase in Retail Outlets nowadays, requirement of trained......

Words: 9678 - Pages: 39

Premium Essay

Ice Cream Industry in India and Vadilal

...OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing factors for stocking decision for ice creams 23 FINDINGS OF THE STUDY 24 RECOMMENDATIONS 25 QUESTIONNAIRE 26 SYNOPSIS Indian Dairy Industry is the largest in the world having around 40% milk processed to produce dairy products. Ice cream is an essential processed product. Indian Ice cream industry is still at a nascent stage when compared to consumption in US & European countries. But the important aspect is it is growing at the rate of 25% per annum and is largely unaffected by recession. New companies are coming into the market in organised sector in different parts of the country and existing companies are entering new regions. This project was undertaken with a view of understanding the penetration of Vadilal ice cream products......

Words: 3450 - Pages: 14

Premium Essay

Retail Industry

...INTRODUCTION The last decade has witnessed dynamism in Indian retail sector. Various urban areas have been at the center of attraction with emergence of different kinds of organized retail formats gaining momentum. It is largely due to rising income, increasing purchasing power, credit facilities, changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global majors setting up plants and offices, sprawling IT hubs, SEZs and much more. More & more corporate houses including large real estate companies are coming into the retail business, directly or indirectly, in the form of malls......

Words: 16163 - Pages: 65

Premium Essay

Ice Cream Industry

...Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely would, for example the ice cream range for the children would be entirely different from that for the teenagers or for that matter adults. Or, for those who like to have ice cream in peace, there are a number of ice cream parlors that are opening shop.   But did you know that a 100 ml scoop of your favorite ice cream that you ordered may contain upto 50% air! This makes the business a highly profitable venture to get into – sometimes, the profits can go upto 100%! However, there are several challenges to this business as well. In this story, DARE attempts to find out the dynamics of the business. The Ice Cream Industry: An Overview Looking at some industry facts first. In 2007, the global market of ice creams was pegged at $61.6 billion in terms of......

Words: 4317 - Pages: 18

Premium Essay

Organized Retail Industry – India

...Organised Retail Industry – India Indian organised retail market is only about 8% of the total domestic retail market. It is expected that this sector will grow to about 20% in the next 8 to 10 years. This is a huge opportunity area for any company with a good financial capacity and market knowledge. [pic] Major portion of the existing market share is with Indian companies with a few Joint Ventures of global giants. FDI policies of India have not been very conducive to the entry of global retailers like TESCO & Wal-Mart. While the current government has increased FDI investment to 51%, it has also put in conditions of minimum $100 million investment and split of investment in front & backend operations. Main political opposition parties have made their intentions clear on reversing trends in FDI, if they gain power in upcoming elections. On a very broad level, PESTEL & five forces analysis will indicate that the global giants will need strong local partner to enter the Indian organised retail market to offset policy restrictions and political uncertainties. Strength of these global giants have evolved best practises in major work processes and logistics design for managing a wide spread retail business. In conclusion: Best strategy is to leverage the strengths of global giants and build a business that has inherent competitive advantage. Such collaborative ventures will be successful in future even if there is change in policies of FDI in organized retail......

Words: 256 - Pages: 2

Premium Essay

Retail Industry Profile

...RETAIL INDUSTRY PROFILE Apparel Retail in Singapore Reference Code: 0116-2005 Publication Date: December 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Singaporean apparel retail industry grew by 5.4% in 2009 to reach a value of $1.9 billion. Market value forecast In 2014, the Singaporean apparel retail industry is forecast to have a value of $2.6 billion, an increase of 36.8% since 2009. Market segmentation I Womenswear is the largest segment of the apparel retail industry in Singapore, accounting for 48.6% of the industry's total value. Market segmentation II Singapore accounts for 0.7% of the Asia-Pacific apparel retail industry value. Market rivalry Despite the current global economic downturn, the apparel retail......

Words: 7234 - Pages: 29

Premium Essay

Industry Analysis: Jeni's Ice Cream

...Nick Yacovazzi When people think of ice cream some typical memories come to mind such as warm summer days, wearing shorts, and laying out by the pool to name a few. However, for the artisan ice cream phenomenon called Jeni’s Ice Cream is not bound to these, for they have a line out the door every night even when it is below freezing outside. The rapidly expanding business has stores in over for states from the Midwest to the Southeast. The company prides itself on its diversity, organic, local atmosphere, and cultured characteristics, boasting that, “We create ice creams we fall madly in love with, that we want to bathe in, that make us see million-year-old stars. We devour it out of Mason jars, coffee mugs—whatever we can get our hands on. Handmade American ice cream = Bliss with a big B. Every single thing we put in our ice cream is legit. Generic chemist-built ice cream bases and powdered astronaut-friendly gelato mixes? No, ma’am. We build every recipe from the ground up with luscious, grass-grazed Ohio milk. With that exquisite base, we explore pure flavor in whatever direction moves us at any moment, every day, all year.” For our industry analysis, we will discuss the history of Jeni’s Ice Cream, what makes the company so unique from other competitors, a macro analysis of their stores and distribution, as well as the ice cream industry as a whole, and the future of this highly successful entrepreneurial firm. The company was founded by Jeni Bauer, a former......

Words: 1481 - Pages: 6

Premium Essay

Retail Industry

...m BUSINESS PROCESS AUTOMATION IN RETAIL The retail industry is facing sweeping and unprecedented change. Customers’ expectations grow higher, economic pressures require them to do more with less, and each day new competitors appear. Responding to that rapid pace of change, retailers tell us, is both their biggest challenge and their biggest opportunity. Retailers who can adapt to change can make intelligent, fast decisions; find new markets to exploit; and constantly improve their products, services, and operations. But retailers don’t have a switch to flip that turns them into supersmart, super-adaptable businesses. Hoping to find that switch, they often turn to technology, looking for some magic to help them navigate a changing business environment. However, technology by itself is not the solution. Any discussion about generating a positive impact for the business should first center on how to empower people with effective solutions that deliver results. A “connected retailer” not only leverages a flexible, economical technology platform that drives results, but also focuses primarily on its greatest asset: people empowered by the right solutions to act on the right information at the right time. To enable your organization’s people assets to extend their potential through the use of software, Microsoft delivers agile and adaptive solutions for business process automation (BPA). BPA solutions provide the tools, technologies, and infrastructure to automate complex business......

Words: 1899 - Pages: 8

Premium Essay

Monopolistic Competition in the Retail Industry

...Monopolistic Competition in the Retail Industry The retail industry is a prime example of the modern version of Chamberlin and Robinson’s model of Monopolistic Competition (Grewal, 441). The retail industry consists of vast markets with different brands and goods of one common goal, to sell their products. To cater to this rapidly changing market many large scale retailers are findings ways to make their product more appealing to the public in hopes of gaining market share over their competition. As prices rise, customers are forced to buy substitutes of well-known brand names or alter their preferences. This results in the phenomenon known as monopolistic competition. Monopolistic competition is defined as the result of many firms competing for the same customers in a particular market differentiating their products. If a firm in a purely competitive market can differentiate its product or service, it becomes a part of the monopolistic competition market. Monopolistically, markets are dominated by the following trends: the demand curve is down-ward sloping, no major barriers to entry or exit, profit maximizers, make up the large majority of advertisers, specialize in product differentiation, and each company is free to set their own price and level of output. Due to the retail industry having a large number of firms and competition, there are three major implications of the retail industry that dictate whether a product or brand will succeed. The first implication is how...

Words: 986 - Pages: 4

Premium Essay

Ice Cream Industry

...which include the availability and accessing of food. Specifically, the ice cream industry is estimated to occupy Rs. 22 billion (US $500 million) of the whole food industry 4.66 trillion (US $105 billion). Even though the growth rate of ice cream industry in India is 12% since 2001, which is considered low compared to other countries, it is still an up-wards sloping growth rate. Firstly, it is because of the long and extremely hot weather in India. Secondly, the middle class in India is emerging and therefore a mean of booming purchasing power. Ice cream industry in India is divided into branded and unbranded sectors in which branded sector occupies 72% (Muralidharan, 2009). Specifically, In 2008-09, in the branded ice cream market, Amul held the number one spot, with a market share or 38%, followed by Kwality Walls at 14%, Vadilal at 12% and Mother Diary at 8% (Muralidharan, 2009). Mumbai, previously named Bombay, is the major metropolitan city of India. It is India’s business capital. Mumbai is India’s largest Stock Exchange and the third largest in the world. Thus, Mumbai is considered the source of trend and high quality products in India. Therefore, Mumbai is a potential place to start up business. Statement of the problem: Management decision problem: “How to penetrate into India’s ice cream industry” Marketing research problem: Broad statement: “To determine the wants of ice cream consumers and how well they are being satisfied......

Words: 385 - Pages: 2

Premium Essay

Retail Industry Success

...From the e-Activity, develop an ideal leadership profile for the industry. Provide specific examples to support your response. The industry I chose to develop an ideal leadership profile on is the retail industry. There are several very successful retail companies that I feel don’t do enough to encourage advancement to all associates. Whether you are hired at a retail store as a cashier or an assistant manager, all opportunities should still be the same. As a result, I’ve chosen Reward Power to create my ideal leadership profile. Reward Power is an individual’s ability to influence others’ behaviors by providing them with valued things. (Hellriegel/Slocum, 2011) Therefore, great leaders within retail stores and especially larger companies should be trained to recognize and reward that associate who has the drive and determination to be more. I do strongly believe the associate should have the right educational background to fill certain positions but do think so form of career growth should still be encouraged. They should focus on how to keep great associates within and not lose them to competitors. For example, during my e-Activity research I found that retail giant Walmart is one of the world’s largest companies and the job opportunities there are unlimited. Although, Walmart has been known to offer associates within a chance to build and advance a lifelong career. The question is how many associates that has come through such a larger company have felt those......

Words: 421 - Pages: 2

Premium Essay

Retail Industry

...Retail Sales – Australia Australian retail sales underwhelm again, as expected • Australian retailers continue to eke out small gains with sales up 0.2% in February after a 0.3% gain in January and a flat December. The February result was in line with consensus. That's a weak picture though with trend growth in nominal sales tracking at a 1% annual pace. • The detail was also patchy. Food retail rose 0.3%mth but was basically flat over Q1; clothing retailers saw a 1.4% fall; department stores had a better month but household good retailers registered a second monthly decline suggesting we may be seeing renewed caution/restraint from consumers big ticket discretionary spending. Small ticket categories continue to hold up comparatively well. • The wedge between mining and non-mining states is widening with retail sales down 0.6%mth in NSW and 0.4%mth in Vic – both states having recorded four monthly declines in the last six months. In contrast, Qld and WA continue to record solid 1%+ gains. • Notwithstanding areas of strength – the resource states and some small-ticket discretionary categories – the overall picture remains decidedly soft. Even allowing for the 'extenuating circumstances' affecting retail – online competition in particular - the message appears to be of subdued consumer demand that at the very least has extended the soft Q4 result into 2012 and may even be seeing a further weakening. Retail sales posted another disappointing month in February, albeit one that......

Words: 4182 - Pages: 17