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Swot Analysis

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StrengthsThe venture does have experienced creative leaders and researchers.There is a planned and well-develpoed business model.There is a great idea of a product with a hidden message for children.Yes, the locations in mind will help the company strive.There are good marketing skills and the product does have the right marketing mix.There will be an extremely efficient operations and materials management system.The distribution and sales force will absolutely be trained.There will be very sufficient recruitment and competencies available.The leadership and management will be very strong and cooperative with all employees.The company will have a greatly well-organized structure. | OpportunitiesYes, the market is always increasing to encourage children to be healthier.There could be many other markets developed to extent the franchise.Through time and possible failures, there can be many refine and develop skills used to create new and improved products.There are always more opportunities to be more responsive to customers and learn more distribution channels.There will be monthly staff meetings to talk about the business and how to improve in any areas that are seen to be lower than expected and training seminars for employees to heighten their customer service skills.There are opportunities to bring in new products from other markets to make the company evolve with time. | WeaknessPeople may not come to the establishment right away without the proper marketing plan.There are always some things that are not thought of in the initial business model, some things may not be considered until later.There needs to be enough marketing so that people are aware of the company before the grand opening. There is always a fear that there will not be enough money to fund through the first six months of a start up business. | ThreatsAs of now I have only seen one competitor…...

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