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Supershuttle

In: Business and Management

Submitted By metincakir85
Words 1781
Pages 8
CASE STUDY

SUPERSHUTTLE: A Franchise Company in New York

CONTENTS

1. Introduction……………………………………………………………………………………………………………1 2. Managing People and Relationships …………………………………………………………………….1 2.1 The Relationship between Supershuttle and the Customer (Geoff Southern) 2.2 To Solve Problems and Improve Service Quality 3. Managing Information for Decision Making…………………………………………………………….3 3.1 How the Demand in the Market is Learned 3.2 How the Demand Can Be Predicted 4. Managing Operational Finance……………………………………………………………………………….4 4.1 Identify the Relevant Costs 4.2 Alternative Operating Policies and the Effects of Seasonality and Day Variation 5. Conclusion……………………………………………………………………………………………………………….5 6. References………………………………………………………………………………………………………………6

CASE STUDY: SUPERSHUTTLE

1. INTRODUCTION:
A service is something that the public needs, such as transport or communication facilities, which is provided by an organisation. Due to increasing population, the demand for transportation has grown significantly and as a consequence of this, transportation companies are becoming more widespread and altering their forms of services. Supershuttle is a franchise company and the company yields “door-to-door service” to 8 million passengers per year (Supershuttle.com, 2012). The company website can be utilized by customers to book an appointment or to communicate with the customer service or company manager. This essay attempts an overview of Supershuttle and its organizational structure.
Firstly, this essay will explain the principal problems between Supershuttle and a customer (Geoff Southern) and express what the company should do to solve the problems and develop service quality. Secondly, it…...

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...Washington, D.C., http://dmv.washingtondc.gov/main.shtm Area Airports Ronald Reagan Washington National – DCA Phone: 703‐572 ‐2700 Washington DC Center: 3 miles NE Estimated taxi fare: 15.00 USD (one way) Take a Blue or Yellow line train from Reagan National Airport station and transfer to the Red Line heading toward Shady Grove. Get off at the Dupont Circle station. Washington, DC/Dulles – IAD Phone: 703‐417‐8000 Washington DC Center: 20 miles E Estimated taxi fare: 75.00 USD (one way) You may also utilize the SuperShuttle van for about $29 (visit www.supershuttle.com for details). Additionally, Metrobus 5A travels from Dulles Airport to the L’Enfant Plaza and Rosslyn Metro stops. The schedule can be accessed via www.wmata.com/bus/timetables and the Express Fare is $3.10. Baltimore/Washington International Thurgood Marshall Airport – BWI Phone: 410‐859‐7111 Washington DC Center: 20 miles S 28 Estimated taxi fare: 80.00 USD (one way) SuperShuttle service is available to travel to downtown D.C. for about $37 (visit www.supershuttle.com for details). Additionally, Amtrak and MARC commuter trains run between the BWI Rail Station and the Union Station Metro stop on the Red line. Upon taking a free shuttle bus from the terminal to the BWI Rail Station, you can travel to Union Station by MARC commuter rail for $6 (Monday through Friday only) or by Amtrak for a fare ranging from about $13 (Unreserved Weekday Coach) to $39 (Acela Express).......

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