Free Essay

Short Case Organization

In: Business and Management

Submitted By twilight73
Words 601
Pages 3
As you all know, we have recently had significant loss in our revenue and market share because of the disrupted distribution caused by the union strike. We have launched a new ad campaign in hopes of recouping some of the lost revenue and to help cover the cost of the increase in wages and benefits. The new campaign focuses on the purity of our product. This campaign has shown great promise as it has had a positive initial response. Unfortunately, I have received some disturbing and unsettling news from the head of operations in one of our bottling plants. One of the employees of the plant has contaminated a machine with a chemical that has affected 120,000 bottles of our spring water. The good news is that the chemical will not cause harm to our customers as it was an extremely minute amount, and all machines have been sterilized for future use. The bad news is that since our new campaign focuses so strongly on the purity of our product, this could cause serious issues for our company. Even though our customers will come to no harm, I believe it is in our company’s best interest to be honest and straightforward with this issue. The company needs to pull all contaminated bottles off of the shelf and offer refunds to those that have already been sold. We need to launch another campaign that provides our customers with information about the issue and what are plans are to resolve the problem. Although a recall of the contaminated product and providing customer refunds will be of significant cost to the company, I believe that being honest to the public will bring appreciation and help us maintain a positive image.
I welcome any thoughts and suggestions that you may have.
Thank you,

As you all know, we have recently had significant loss in our revenue and market share because of the disrupted distribution caused by the union strike. We have launched a new ad campaign in hopes of recouping some of the lost revenue and to help cover the cost of the increase in wages and benefits. The new campaign focuses on the purity of our product. This campaign has shown great promise as it has had a positive initial response. Unfortunately, I have received some disturbing and unsettling news from the head of operations in one of our bottling plants. One of the employees of the plant has contaminated a machine with a chemical that has affected 120,000 bottles of our spring water. The good news is that the chemical will not cause harm to our customers as it was an extremely minute amount, and all machines have been sterilized for future use. The bad news is that since our new campaign focuses so strongly on the purity of our product, this could cause serious issues for our company. Even though our customers will come to no harm, I believe it is in our company’s best interest to be honest and straightforward with this issue. The company needs to pull all contaminated bottles off of the shelf and offer refunds to those that have already been sold. We need to launch another campaign that provides our customers with information about the issue and what are plans are to resolve the problem. Although a recall of the contaminated product and providing customer refunds will be of significant cost to the company, I believe that being honest to the public will bring appreciation and help us maintain a positive image.
I welcome any thoughts and suggestions that you may have.
Thank you,…...

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