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COMM/470 COMMUNICATING IN THE VIRTUAL WORKPLACE

E- Commerce is become a house hold name in America. There are so many different awesome ways to manage his or her time by using the internet to search for items. The internet shopping has become such a competitive environment. Competing for new customer and gaining the trust and loyalty of the current customers becomes a real task. A customer has more choices and can get better deals at the click of the mouse.
Knowing what the customer needs and what they are willing to pay for merchandise will help retailers to keep there customer satisfied. This paper will be identifying three behaviors inherent in e-tailing. The communications medium in which each behavior occurs. The demonstration of how each medium enables e-commerce. Analyze each behavior using the communication process. The analysis will include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback.
Web store environment is a behavior inherent e-tailing. According to Prasad & Aryasri (2009), Retail store environment plays a dominant role in influencing consumer behavior. In terms of e-tailing, web store atmospherics significantly influence shoppers’ behavioral intentions through altering consumer affect. During the last few years, retail stores over the Internet have considerably evolved to satisfy the increasing consumer needs while serving varying customer behaviors. It is observed from previous research studies that positive and pleasing store environment enhances a shopper’s engagement in the shopping activity.
Trust is a behavior inherent e-tailing. According to Prasad & Aryasri (2009), Online trust is one of the issues researchers, as well as practitioners, frequently associate with the success or failure of online ventures. US web users are seriously concerned about the safety of their…...

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