Free Essay

Residents Engagement and Communication Strategy.Pdf

In: Business and Management

Submitted By elyaquino
Words 1880
Pages 8
Residents’ Engagement and Communication Strategy 2009/10
Contents
Introduction and background information Vision Values: the purpose of engagement Purpose of the Strategy Objectives: what will this strategy achieve? Levels of engagement Roles and Responsibilities 2 3 4 4 4 5 5

Residents’ Engagement and Communication Strategy 2009/10

1. Introduction and background information
There are over 2000 flats situated in the Barbican Estate, the area surrounding the Barbican Centre. The Estate has two channels already in place which deal with issues on behalf of residents. These are: • The Barbican Association: a committee which represent residents’ views to the freeholder and manager of the Estate, the City of London. There are sub-committees covering specific areas such as planning, communications and security. The Association has 9 elected members and representatives from each block of flats, or ‘house’ • The Residents Consultation Committee. Formed in 2004 its formal remit is to represent the residents in their dealings with their landlord. The RCC leads on any matters that affect residents in their relationship with their landlord. Both committees have members in common, and their aim is to work together in the interests of residents. The Barbican Centre has primarily communicated with representatives from House Groups, although the Chair and Deputy Chair of the Residents’ Association are also invited to meetings and on email lists. Historically we have only heard from other residents when they have a complaint – with the most frequent complaints being around noise levels and a lack of information from the Centre. In the past communication with the residents has been managed through the Managing Director’s office in the same way that all customer comments are managed. In 2001 the current residents’ initiative was started which included numerous levels of engagement; each designed to inform residents what was going on around the Centre and to try to involve them in the Centre’s work. These included: • • • Podium Newsletter: A bi-monthly newsletter from the MD’s Office that is hand delivered to each resident Quarterly House Group Reps Meetings: Chaired by a Director or HoD, meetings are open to all House Group Reps and cover a variety of topics Events: Usually a private view of each exhibition in the main gallery, open to all residents with an invitation appearing in Podium Newsletter In 2009 this was extended to include: • Residents’ Webpage: A page on the main Barbican Centre website designed to include information that the bi-monthly Podium newsletter might miss. Copies of Podium are also available to download from the webpage
2

Residents’ Engagement and Communication Strategy 2009/10



Drinks Parties: Residents who were known to the Centre either through arts collaborations or other activities were invited to a drinks party in Nick Kenyon’s office to meet with and build relations with those that enjoyed attending events at the Centre

In addition the following, resident-led initiative was utilised: • BarbicanTalk: An internet forum rum by Barbican residents for Barbican residents which the Personal Assistant occasionally posts important information on, where appropriate Residents are also entitled to discounted price membership. Owned by the Membership Executive this does not form part of the Engagement and Communication Strategy but will run alongside it. Current communication with the residents – either through formal House Group channels or informal events – is patchy and needs to be improved if progress is to be made.

2. Vision
The Barbican Centre vision is: • To provide all the arts – music, theatre, dance, cinema, the visual arts, education and outreach – under one roof and one artistic vision, at the highest level of excellence to the widest possible range of diverse audiences • • To be recognised internationally for our adventurous programming and for our high-quality facilities which include superb spaces for events, conferences, graduation, banqueting and more To create the best possible experiences for our audiences and customers, our artists and performers, our partners and all others who work with us To complement the Barbican Centre’s vision, the vision for this strategy is • • • To engage residents more in the work of the Centre through effective communication To encourage those that use the Centre to attend more often a wide variety of events To ensure that those that do not use the Centre are aware of our operation and business needs

3

Residents’ Engagement and Communication Strategy 2009/10

3. Values: The purpose of engagement
Why does it matter to us that we effectively communicate and engage residents? Residents who live on the Barbican Estate are our closest neighbours – and therefore our closest stakeholders. They are affected by almost everything we do – both artistically and commercially. Effective communication and engagement on a regular basis will help us when tricky or difficult situations arise, and will help us build relationships with our neighbours.

4. Purpose of the Strategy
The purpose of the strategy is to set our approach for communicating and engaging with residents and, as well as building on current approaches, to identify new key mechanisms by which this can be achieved. It is designed to ensure excellence in standards of communication and engagement and to determine the ways in which staff – including those at Management level – can contribute to change and improvement.

5. Objectives: The priorities of engagement
The key objectives of this strategy are to ensure: • • • • • • we actively encourage engagement as a drive for improvement we are proactive and responsive in meeting the needs of the residents residents receive clear, coherent and consistent messages from the Centre in a timely manner we develop partnerships with residents – both those that use and enjoy the Centre and those that do not we make the best use of people’s time in seeking their views, engaging them in decisions and sharing information we are able to make use of information, feedback and market research gathered from contact with residents to secure change and improvement

4

Residents’ Engagement and Communication Strategy 2009/10

6. Levels of engagement
The Barbican Centre will engage with residents at the appropriate level, in appropriate ways and at appropriate times. The way we communicate with residents will depend on what we are trying to achieve, both for the Centre and the residents and we will operate on a number of different levels: • • • Information – providing information about the Barbican Centre and its work Consultation – seeking opinions about some areas of the Barbican Centre’s work, services it offers residents and work of the Centre that might directly and/or indirectly affect residents Involvement – engaging residents in becoming part of the Centre through various activities and events and also through listening to their views and supporting them to bring about improvement In all our interaction with residents we will be clear about what we want to achieve and ensure that the delivery method is designed to achieve that objective. We will tailor our engagement activities and use appropriate methods, and will be mindful of the context from the residents’ perspective.

7. Roles and Responsibilities
Board Members • To actively participate in communicating with the residents where appropriate Management Team • To buy in to the whole strategy from Management Team • To give time where necessary to chair meetings, attend events and write pieces for Podium etc Staff • To be aware of how the important part the residents play in the life of the Centre • To appreciate the possible impact of the Centre’s activities on residents

5

Residents’ Engagement and Communication Strategy 2009/10
14 September 2009

Introduction
2001 • Podium Newsletter: A bi-monthly newsletter from the MD’s Office that is hand delivered to each resident • • Quarterly House Group Reps Meetings: Chaired by a Director or HoD, meetings are open to all House Group Reps and cover a variety of topics Events: Usually a private view of each exhibition in the main gallery, open to all residents with an invitation appearing in Podium Newsletter

2009 • Residents’ Webpage: A page on the main Barbican Centre website designed to include information that the bi-monthly Podium newsletter might miss. Copies of Podium are also available to download from the webpage • Drinks Parties: Residents who were known to the Centre either through arts collaborations or other activities were invited to a drinks party in Nick Kenyon’s office to meet with and build relations with those that enjoyed attending events at the Centre BarbicanTalk: An internet forum rum by Barbican residents for Barbican residents which the Personal Assistant occasionally posts important information on, where appropriate



1

Vision
The Barbican Centre vision is: •To provide all the arts – music, theatre, dance, cinema, the visual arts, education and outreach – under one roof and one artistic vision, at the highest level of excellence to the widest possible range of diverse audiences •To be recognised internationally for our adventurous programming and for our high-quality facilities which include superb spaces for events, conferences, graduation, banqueting and more •To create the best possible experiences for our audiences and customers, our artists and performers, our partners and all others who work with us To complement the Barbican Centre’s vision, the vision for this strategy is •To engage residents more in the work of the Centre through effective communication •To encourage those that use the Centre to attend more often a wide variety of events •To ensure that those that do not use the Centre are aware of our operation and business needs

Purpose of Engagement

Why does it matter to effectively communicate and engage you in our work? • Our closest neighbours • Affected by almost everything we do • Build relationships

2

Purpose of the Strategy

What is the purpose of this strategy? • The purpose of the strategy is to set our approach for communicating and engaging with you • To build on current approaches and to identify new key mechanisms by which this can be achieved. • To ensure excellence in standards of communication and engagement • To determine the ways in which staff can contribute to change and improvement.

Objectives: The priorities of engagement

• we actively encourage engagement as a drive for improvement • we are proactive and responsive in meeting your needs • you receive clear, coherent and consistent messages from the Centre in a timely manner • we develop strategic partnerships with you – both those that use and enjoy the Centre and those that do not • we make the best use of your time in seeking your views, engaging you in decisions and sharing information • we are able to make use, at a strategic level, of information, feedback and market research gathered from contact with you to secure change and improvement

3

Levels of Engagement

• Information • Consultation • Involvement

The plan: from strategy into practise
Written Communications • Podium: Improve by including a regular comment feature on something the Barbican Centre • receives lots of comments from residents about/ For example in the latest edition of Podium there is a comment on pigeons. Residents Webpage, Email and Notices and BarbicanTalk: Improve by ensuing all information sent via one method is included on all channels. I.e if a message is emailed to reps then ensure it is put on the webpage and the link to the webpage is posted on Barbican Talk

Meetings • Quarterly House Group Meetings: Improve by introducing a meeting open to all residents on an annual basis

Events • Private Views: Continue with at least two per year open to all residents.

4…...

Similar Documents

Premium Essay

Engagement Letter

...how pleased we are that you have chosen our firm for your auditing and assurance needs. My name is Paula Smith, and I am the Senior Auditor, in charge of your account. I will be working with you throughout the process of our engagement. I would also like to take this opportunity to highlight some details for you to make the audit process a smooth one. First, you can expect an engagement letter from us within the next 5 days from the date of this letter. The engagement letter will outline our agreement to the type of audit you have selected and what our role and responsibilities will be in performing the audit as well as your own. The engagement letter is more than a letter, it also a contract that outlines the limits of the audit as well as details the scope of services we will provide based on your selection, our fees and billing, how and what communication is needed between our firm and you, and if a dispute arises how we hope to resolve that. I recommend carefully reviewing the engagement letter and discussing it with legal counsel before signing the engagement letter. After reviewing and signing the engagement, please provide a signed copy to our firm so we can begin the audit and ensure deadlines are met. Once receiving the signed engagement letter, our office will call to set up a time for me to tour your facilities so that I may use this information in planning your audit and tailor our services precisely to Apollo Shoes, Inc. Additionally, I will need......

Words: 1992 - Pages: 8

Premium Essay

Resident Permit

...RESIDENT PARKING PERMIT Application form Version 5.5 Please complete this form in BLOCK CAPITALS and in black or dark blue ink. You must supply original documentation. Photocopies are not acceptable. 1. Applicant details Title First name(s) Permit number FOR OFFICE USE ONLY Expiry date Application type CPZ Surname Fee Method Docs seen? Postcode Officer initials Date £ Card / Chq / PO Address Telephone number Email address You must present two documents in the above name and address (which must fall within a resident parking zone) from the list below. You cannot supply two documents from the same section (for example, you cannot supply a bank statement and a credit card statement or two different utility bills). Please note that mobile phone bills, vehicle/insurance documents, TV licences and medical cards are not accepted. Please cross two boxes: Driving licence Current council tax bill Bank statement/credit card statement dated within three months Utility bill dated within three months Current council rent book Welfare benefits letter dated within three months Department for Work and Pensions letter dated within three months FOR OFFICE USE ONLY Officer initials Driving licence Council tax bill B/CC statement Utility bill Rent book Benefits letter DWP letter 2. Vehicle details You are not entitled to apply for a permit if your vehicle is a goods carrying vehicle that is more than 2.3 metres high and/or 5.3 metres long. Vehicle......

Words: 2323 - Pages: 10

Free Essay

Employee Engagement

...HR Best Practices: Employee Engagement When we make our checklist of the best organizations we aspire to work for, we often look at a big brand name, a challenging role or a fat salary as some of the parameters to judge the employer. With these fast changing times, employee engagement has become a powerful tool for employer branding. Organizations are focused on creating an engaged workforce not only to encourage higher employee productivity and retention but also attract better talent. So let us look at some of the best engagement practices followed today at some of the Top organizations and how they are impacting business. For a Cause Organizations believe that if employees are given the opportunity to give back to the society through volunteering, they tend to appreciate their jobs much more. The practice - Volunteerism has been part of the GE fabric since 1928. GE Volunteers is a global network that includes employees, retirees, affinity groups, friends and family sponsored by GE businesses and corporate resources. With more than 220 volunteer councils supporting projects ranging from tutoring to cleanups and ‘paint and fix’, this initiative has helped volunteer efforts to focus on health, education, environment and community building. The objective of this GE initiative is to provide ample opportunities to employees to engage in volunteerism as individuals or as groups. Inspiring trust and loyalty It has become predominant for employers to engage factory......

Words: 814 - Pages: 4

Free Essay

Meeting the Challenges of Stakeholder Engagement and Communication: Lessons from Teacher Incentive Fund Grantees

...Meeting the Challenges of Stakeholder Engagement and Communication: Lessons From Teacher Incentive Fund Grantees The Harvesting Project Julia E. Koppich J. Koppich & Associates Meeting the Challenges of Stakeholder Engagement and Communication: Lessons From Teacher Incentive Fund Grantees As of August 2010, a total of 33 states, school districts, charter school coalitions, and other education organizations¹ had received Teacher Incentive Funds (TIF) to redesign compensation programs for teachers and principals. The U.S. Department of Education named a new cohort of TIF grantees on September 23, 2010. TIF grantees have faced a number of challenges as they have worked to design and implement new educator pay programs. Among the most demanding challenges has been developing a targeted set of metrics around available and manageable data. Grantees use these metrics to measure teacher or principal effectiveness and assign pay. Recently, grantees have made it a priority to sustain operation programs once their federal funding expires. TIF grantees have also found, often belatedly and unexpectedly, that effective stakeholder engagement and communication are challenging and essential to the success of their pay programs. Stakeholder engagement helps to create buy-in and initial acceptance of the TIF plan. It allows different voices and perspectives to be heard and recognized as new approaches to compensation develop. Communication provides the synergy to broaden buy-in and...

Words: 7252 - Pages: 30

Premium Essay

Employee Engagement

...abusing of authority, lack of respect for staff, and poor communication. There was a time when the food and beverage department was under-staffed, due to frequent resignations, especially within the peak season, and to make matters worse, the staff that were present, were offering mediocre service to guests. The aforementioned, was detrimental to SJG, which was evident in very disgruntled guests, low guests’ count and frequent resignations. When it reaches a point where guests were complaining about basic services, such as, room linen, bathroom supplies, and lengthy check-in and check-out processes, it can be clearly seen that the hotel is in jeopardy, and a needed call for concern, in the sense that, the company’s organizational behavior needed to be addressed. I believed that the breakdown in organizational behaviors that the staff encountered, were due to failure in compensating managers according to their qualifications and experience, which resulted in a nonchalant attitude towards the well being of their employees. Due to the pitfalls of their behavior, service was neglected, and customers take their business elsewhere, because they are operating in a competitive and service-oriented industry. Given that Sunset Jamaica Grande Resort and Spa was a five star rated resort, even though it is difficult within this present economy to re-gain such status, I believe if they scrutinize the heart of employee engagement, there would be a significant change in the reduction......

Words: 3274 - Pages: 14

Premium Essay

Resident Assistant

...Resident Assistant It is my pleasure to welcome you to our beautiful campus here at Southern Maine Community College. Here at Southern Maine Community College we have one collective goal: “to empower students to a changing world and to enhance the cultural development in Maine”. Together we will work to accomplish this common goal and also to assist you in fulfilling your personal aspirations. SMCC offers many opportunities to help you reach your full potential during your academic college career, through both academic and social development. On campus, there are a wide variety of clubs and organizations which help to establish a sense of community within the student body and establish a connection to the campus. A few groups include business, Enactus, gaming, cosplay and political science club. More information is available at the CESIL office in the student center. Moreover for academic success tutoring is available in the learning commons seven days a week which is located on the second floor in the student center. The tutoring center is open seven days a week and can help you with a variety of subjects. At the convenience of the student body if the Learning Commons does not have a tutor for your subject matter you can request for one to be hired. The Learning Commons also provides tutoring online 24/7 online through Smart thinking. . I started my academic career at SMCC the fall semester of 2013. I am a......

Words: 568 - Pages: 3

Premium Essay

Employee Engagement

...------------------------------------------------- Wiley (2012:2) identifies employee engagement as: 'The extent to which employees are motivated to contribute to organisational success, and are willing to apply discretionary effort to accomplishing tasks important to the achievement of organisational goals'. In contrast to this Swarnalatha and Prasanna (2013:52) claim that: 'Employee Engagement is a measurable degree of an employee's positive or negative emotional attachment to their job, colleagues and organisation that profoundly influences their willingness to learn and perform is at work'. This description opposes that engagement is distinctively diverse from employee motivation, organisational culture and employee satisfaction. The reality is that there is no one agreed definition of employee engagement as there are over 50 definitions that all have variations between them. Although recent reviews by researchers show that there is a similarity in the key components of the varied definitions, these common components that are acknowledged include employee association with organisational goals and a compliance to exert discretionary effort, commitment, enthusiasm for work and organisational pride (Schneider et al, 2009). In the recent years there has become a gradual interest in employee engagement. Firstly the reasons for this is the correlation with organisational performance. By improving employee engagement it can beneficial to companies in order to improves......

Words: 3268 - Pages: 14

Premium Essay

How Cultural Differences May Impact on Establishing Effective Communication and Engagement with the Patient.

...In this assignment, I will discuss a patient scenario and reflect on cultural differences in particular how they may impact on establishing effective communication and engagement with the patient. As a nurse, my duty is to respect patients right to confidentiality; ensuring people are informed about how and why information is shared by those who will be providing their care and also about disclosing information if I believe someone may be at risk of harm (Nursing & Midwifery Council 2008). Therefore to maintain confidentiality, I will be giving the name Mrs. B to my patient. Mrs. B is a 72 year old Indian lady. She is a diabetic with poor oral intake, who also recently suffered from a stroke, which resulted in dysphasia. She is a patient who is nursed in bed due to poor mobility and unable to stand unaided. In the case of Mrs. B the main cultural differences was the language barrier. Mrs. B spoke Punjabi and no English so this posed as a challenge to caring for her and had a significant impact on my ability to communicate and engage effectively with this patient. Following her stroke, she now suffers from slurred speech, and can only speak a minimal amount of words. Although she can understand what is being said to her, she was finding it difficult to express herself at times. She refused to eat or take her medications and we had to communicate with her through her husband at times when he was present, as an interpreter was not available at the present time. Mrs...

Words: 1810 - Pages: 8

Premium Essay

Employee Engagement

...Journal of Management Research Vol. 14, No. 1, Jan.–March 2014, pp. 57–67 Employee Engagement Does Individual Personality Matter Meenakshi Handa and Aastha Gulati Abstract The purpose of the present study is to explore the relationship between personality and employee engagement amongst frontline personnel in the organized retail industry in India. In particular, the study seeks to examine the relationship between two personality traits, extraversion and conscientiousness with engagement amongst frontline employees. The Utrecht work engagement scale (2003) and Big Five Personality scale (McCrae and Costa, 1989) have been used for this purpose. Primary data was collected from 333 frontline employees working in different retail formats. The study finds that there is considerable scope for improvement in the level of employee engagement amongst the frontline personnel in the organized retail industry. There, however does exist a positive relationship between the extraversion and conscientiousness personality traits and employee engagement. Based on the findings, the paper recommends measures for improving employee engagement levels through a better fit between employee personality and the retail work environment. Keywords: Employee Engagement, Big Five Personality Traits, Extraversion, Conscientiousness, Retail Industry, India Human capital is a vital asset as it is employee effort and performance which finally determines business success. It is therefore......

Words: 2850 - Pages: 12

Premium Essay

Employee Engagement

...Employee Engagement September 20, 2014 This article discusses some very crucial information regarding employee engagement; but I will only discuss the most important parts. First, the article discusses the difference between employee engagement and job satisfaction; two very meaning topics that relate to one another but “are not synonymous” (Bliss, 2010, p. 3). Second, the article highlights the fact that there are numerous ways to define employee engagement, they all underline the employee’s behavior and commitment to the organization. Third, employee engagement plays a part in any business to help promote talent retention, foster customer loyalty, improve company performance and provide value for stakeholders (Bliss, 2010). Fourth, employee engagement involves the extent of work performance beyond what is required while at the company. Fifth, engaged employees tend to remain with the company because they wish to become a part of the company to help them achieve its organizational goals; become an advocate by referring friends and/or relatives to promote a positive work environment; and finally, they strive to put in the extra effort to contribute to company success (Bliss, 2010). Communication is another critical point to the success of any business and must involve everyone within the organization. The article discusses various methods to utilize depending on size and composition of the targeted group of employees (Bliss, 2010). All highlight the importance of......

Words: 979 - Pages: 4

Free Essay

Engagement

...Introduction Engagement at work was conceptualized by Kahn, (1990) as the µharnessing of organizational members¶ selves to their work roles. In engagement, people employ andexpress themselves physically, cognitively, and emotionally during role performances.The second related construct to engagement in organizational behavior is the notion of flow advanced by Csikszentmihalyi (1975, 1990). Csikzentmihalyi (1975) defines flow asthe µholistic sensation¶ that, people feel when they act with total involvement. Flow isthe state in which there is little distinction between the self and environment. Whenindividuals are in Flow State little conscious control is necessary for their actions.Employee engagement is the thus the level of commitment and involvement an employeehas towards their organization and its values. An engaged employee is aware of businesscontext, and works with colleagues to improve performance within the job for the benefitof the organization. The organization must work to develop and nurture engagement,which requires a two-way relationship between employer and employee.¶ Thus Employeeengagement is a barometer that determines the association of a person with theorganizationEngagement is most closely associated with the existing construction of job involvement(Brown 1996) and flow (Csikszentmihalyi, 1990). Job involvement is defined as µthedegree to which the job situation is central to the person and his or her identity (Lawler &Hall, 1970). Kanungo (1982)......

Words: 2585 - Pages: 11

Free Essay

County Residents

...Labette County Residents Misty Gallo South University Online Labette County Residents Over half of Labette County, Kansas’s residents lives in a rural area. They have the advantages of living in small-town America and can travel within a few hours away for any urban life needs too. The residents of Labette County have a wide variety of educational experience, cultures, and abundance of wild life and outdoors activities. MAP-IT Assessment Labette County’s residents have a lot of opinions to get medical attention like several physician’s clinics, one county health department, and two rural hospitals located in the county. If specialty healthcare is needed, most are available within one to three hours traveling by vehicle. Labette County residents need to get better education past high school to be able to make better money. If they make better money, then they will be able to further help themselves from poverty and getting chronic diseases by getting proper preventative health cares. Labette County residents and healthcare professionals need to focus on preventative health promotion and disease prevention in the community. Residents need to encourage their children to go beyond high school for their education needs. Labette County residents and healthcare professionals can do educational programs out in the community in all healthcare settings, schools, all city locations, public events, and during community meetings. Certain residents and healthcare......

Words: 578 - Pages: 3

Premium Essay

Engagement

...Appraisal on Employee’s Engagement in an Organization Dr.A Selvarasu Ph.D Professor of Marketing Dept. of Business Administration Annamalai University, Chidambaram Tamilnadu aselvarasu@gmail.com 1,2 N Subbu Krishna Sastry BSC (PME) MBA(HRM)(Ph.D) Professor Sarvodaya Evening College Deviah Park Sreeramapuram,Bangalore, Karnataka,India 2 Doctoral Research Scholar Bharathiar University Coimbatore, Tamilnadu oviansastry@gmail.com 1 Abstract: The Performance appraisal is one of the most important human resource management practices as it yields critical decisions integral to various human resource actions and outcomes. The purpose of this paper is to explore the relationship between perceptions of performance appraisal fairness and employee engagement in the business organization context. In this rapid-cycle economy, business leaders know that having a high-performing workforce is essential for growth and survival. They recognize that a highly engaged workforce can increase inno¬vation, productivity, and bottom-line performance, while reducing costs related to hiring and retention in highly competitive talent markets. The work climate and job characteristics have a differential effect on employee engagement. Both job and organization resources (performance feedback, autonomy, development opportunities, task variety, welfare, and support from line manager, colleagues and senior management) are linked to positive employee engagement of all types, and......

Words: 7799 - Pages: 32

Premium Essay

Engagement Marketing

...price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Engagement marketing Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Keith Ferrazzi wrote in 2009 that we were moving out of the Information Age and into what he termed the Relationship Age. "Emotion, empathy, and cooperation are critical to success," he wrote, "at a time when technology and human interaction are intersecting in new ways. Trust and conversation are crucial in this new economy." Ultimately, engagement marketing attempts to connect more strongly consumers with brands by "engaging" them in a dialogue and two-way, cooperative interaction. Robert......

Words: 1547 - Pages: 7

Premium Essay

Employee Engagement

...The Power of Employee Engagement As individuals we seek the things that make us happy in our lives. Society today seems to push our focus and desires from one thing to another, constantly giving the majority of people something to work for. Whether the incentive is promotion, raise, vacation, or even a paycheck, managers are always trying to make employee’s time in the workplace worthwhile. Well what if there was no incentive? What if employees just wanted to work for the best interest of the company? This is where the successful businesses set themselves apart from others. This human resource approach of getting to know your employees and what empowers them is an essential part in becoming an exceptional organization and employee engagement is the a major cause of their success. Employee engagement is defined as the property of the relationship between an organization and its employees. In any organization, the ones that strive the most are believed to have an extraordinary level of employee engagement. An employee who is fully vested into the company and is enthusiastic about working for it will result in a more positive contribution for the organizations credibility and success. When it comes to being a manager, coach, teacher or any figure with authority, one must identify the reason behind it. Many times we see individuals who are masters of their craft but aren’t fully engaged into the organization’s core values. According to the Gallup Business Journal, a...

Words: 1746 - Pages: 7