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Real Estate Marketing in Bangladesh

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Marketing Strategies For Real Estate Companies In Bangladesh:Taking Four Representing Companies as a Base

04. Mar, 2013

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Marketing Strategies For Real Estate Companies In Bangladesh

Taking Four Representing Companies as a Base

Conceptual facts and previews

DEFINING REAL ESTATE

A piece of land, including the air above it and the ground below it, and any buildings or structures on it is defined as real estate. According to W. B. Brueggemon and D. Fisher the term real estate refers to the physical and improvements and the ownership rights associated with the real estate are referred to as real property.

Basically according to the finance dictionary Real Estate means to the piece of land and all physical property related to it, including houses, fences, landscaping and all rights related to the air above and earth below the property. With rapid urbanization of the cities and metropolitan areas real estate is a familiar word to the city dwellers. Real estate deals not only with the architectural design and infrastructure of a building but also with its finance and potentiality. It is an area that is highly influenced by the population density, income generation and tastes of the people and economic growth of a country under different period of time.

Perspective of Real Estate Business in Bangladesh

(A Brief History)

Urbanization is an outcome of both population growth and rural-urban migration. As urbanization increases, more and more people are becoming city dwellers. Bangladesh is not any exception to this picture. In Bangladesh, the problem of urbanization is further aggravated by limited land supply in urban areas, lower land utilization and lack of proper planning and land use policy. As globalization increases, the process of urbanization increases. The ever increasing urban population is creating an…...

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