Premium Essay

Proposal Corporate Social Reponsible

In: Business and Management

Submitted By elysha88
Words 8921
Pages 36
Corporate Social Responsibilities

1. Introduction

According to Argenti,Pul.A (2007) Many companies have a separate subfunction in the human resources area to deal with community relations and a foundation close to the chairman that deals with philanthropy, but the two should be tied closely together ascompaies take on responsiblities in communities in which they operate.When constitiuencies involved and the most importantthis hs in shaping the imge of the firm, this subfunction also needs to be housed within the corporte communication function where very closely with it.

Sustainable development is an idea of ensuring better quality of life which aims to protect environment, enhance social progress, use natural resources prudently and maintain high and stable economic growth. CSR is believed to have a significant influence on corporate sustainability. In the business context, CSR has emerged as a form of sustainability governance with advantages to the economic, environment and social progress. In terms of governance through policy implementation, CSR can be practiced in a strategic manner with better understanding. Policy framework can be designed using a mixture of regulations, economic instruments and communication strategies which significantly affects the environmental and social impacts from corporate activities. This might influence the level of corporate sustainability(Chamhuri Siwar and Siti Haslina Md Harizan,2008). Companies are aware that they can contribute to sustainable development by managing their operations in such a way by enhancing economic growth and increasing competitiveness besidesprotecting environment and committed to social responsibilities. Hence, sustainability in businesscould not be achieved solely by profit maximisation but through responsible behaviour and market orientation. In developing country like…...

Similar Documents

Free Essay

Corporate Social Responsibility

...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated......

Words: 3003 - Pages: 13

Free Essay

Corporate Social Responsibility

...Corporate Social Responsibility Reflective Essay of “Executive and Management attitudes towards corporate social responsibility in Malaysia Introduction “Social Responsibility is defined as the role that companies play to serve different stakeholders and also the role that the companies play to support the society.”(George Pohle, 2008) Corporate Social Responsibility (CSR) is now longer phenomenon to the worldwide organisations and corporation in developed countries on the world, it is considered as the large organisation’s globalising strategies or their responsibility and dedication into the society. However, this essay will focus on the other side of CSR developing world- Malaysia and also the Malaysian managers and executives toward to corporate social responsibility. Based on the report “Executive and management attitudes towards corporate social responsibility in Malaysia” (Rashid and Ibrahim, 2002), criticism and discussion about the writer’s analysis and point of views on the researching statistic will be the main stream of this essay. Also, this essay shall analyse statistic and judgements that are provided in the report. Corporate Social Responsibility of Malaysia discussion by Rashid and Ibrahim (2002) is a considerable material to be study but there are still a few points in the report should be criticised: literature review and methodology. Aims and Author Conduction To begin, there are three main aims listed in the report: examination the attitudes in......

Words: 1545 - Pages: 7

Premium Essay

Corporate Environmental and Social Management

...CORPORATE ENVIRONMENTAL AND SOCIAL MANAGEMENT Unit 46 Assignment Table of Contents Introduction............................................................................................................................ 2 I. The development of global, European and national policies relating to sustainability. 2 1. Changing attitudes of public, politicians and businesses to the environment since 1945 .................................................................................................................................... 2 2. Brundtland definition of ‘sustainable development’ .................................................. 4 3. The international and UK policies to sustainable development since Earth Summit of 1992 ................................................................................................................................ 4 4. Triple bottom line........................................................................................................ 5 II. The commercial case for considering social and environmental matters in business management .......................................................................................................................... 6 1. 2. 3. Stakeholders and how they impact on business policies ........................................... 6 Is adopting CSR policies cost-saving? .......................................................................... 7 Primark Ethical Trading ................................

Words: 7353 - Pages: 30

Premium Essay

Corporate Social Responsibility

...Are corporations that participate in voluntary Corporate Social Responsibility practices seen as unethical through exploiting CSR initiatives for a profit? In today’s society, corporations that perform better in their respective markets are able to collect assets that are needed to participate in Corporate Social Responsibility practices. Through these voluntary practices corporations are able to improve their social, environmental, and human rights accounts. This essay will begin with an insight of what Corporate Social Responsibility is; furthermore it will elaborate on how corporations that participate in the practice of Corporate Social Responsibility are seen as unethical because it is able to exploit its initiatives in the pursuit of profits. The Corporate Social Responsibility initiative has developed significantly through the past few decades. This is because of many multinational corporations have been influenced by civil societies to adopt numerous voluntary initiatives. Corporations have been influenced into adopting programs that assist in improving their social, environmental, and human rights records (Utting, 2005, pg. 375). These corporations are expected to adopt new codes of conduct, which administrate their environmental management, the health and safely of their employees, partnerships with Non-Governmental Organizations, and increase their support for community development projects (Utting, 2005, pg. 375) Multinational corporations have started......

Words: 2036 - Pages: 9

Premium Essay

Corporate Social Responsibility and Corporate Image

...1857-8047 CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE Ayanda, Adebayo Maruf Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria. Baruwa, Akinfolarin Afeez Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria Abstract This article analyses the impact of corporate social responsibility on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social......

Words: 7229 - Pages: 29

Free Essay

Corporate Social Responsibility

...First Potomac Realty Trust is a self-managed real estate investment trust. They are one of the leading owners of commercial real estate in the Washington, D.C region. The company focuses on owning, operating, developing and redeveloping commercial real estate. The corporate headquarters of the company is located in Bethesda, Maryland (First Potomac Realty Trust, 2015). First Potomac Realty Trust strives to create lasting partnerships with their tenants, maintain their reputation as trustworthy landlords and to provide their shareholders with profitable returns on their investments. They are known to be an ethical and trustworthy organization and are committed to long-term partnerships with their tenants and brokers. They are also a publicly traded company and have a concentrated portfolio in the Washington, D.C. area (First Potomac Realty Trust, 2015). Energy and sustainability are the center of First Potomac Realty Trust’s corporate social responsibility initiatives. Their decisions are geared to meet social and environmental standards in a positive way (Tesia Vargason, personal communication, April 1, 2015). With the purchases of properties in the DC Metro area, they are frequently improving their buildings to meet LEED or Energy Star standards, which creates better efficiency for lighting and heat and the environment simultaneously.  They believe that this approach creates the best value for tenants of the buildings and employees (Tesia Vargason, personal communication...

Words: 2889 - Pages: 12

Premium Essay

Corporate Social Responsibility

...ASOCIO Policy Paper CORPORATE SOCIAL RESPONSIBILITY Date: June 2004 Table of Contents 1 CORPORATE SOCIAL RESPONSIBILITY ........................................................... 2 1.1 What is corporate social responsibility? ........................................................ 2 1.2 Asia Pacific Perspective ................................................................................ 2 1.3 Corporate Social Responsibility: Unlocking the value................................... 3 1.4 World Economic Forum & CSR ..................................................................... 3 1.5 Case Studies ................................................................................................. 4 1.6 Should ASOCIO have a role? ....................................................................... 5 CORPORATE SOCIAL RESPONSIBILITY ASOCIO Policy Paper June 2004 1 CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalisation accelerates and large corporations serve as global providers, these corporations have progressively recognised the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. 1.1 What is corporate social responsibility? The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of......

Words: 1624 - Pages: 7

Premium Essay

Corporate and Social Responsibilty

...Corporate and Social Responsibility Author’s Name Institutional Affiliation The idea of Corporate Social Responsibility is becoming popular and is meeting support worldwide in recent decades. By Corporate Social Responsibility (CSR) we understand a set of long-term strategies, actions and policies that aim at contributing to the society and environment where the company is operating. The companies have a lot of power, in fact. It is especially obvious when we talk about huge multinational corporations as the effect of their activity can be easily noticed and felt by many people all over the world. To outweigh somehow the negative impact that business might have on the environment and communities, the notion of CSR was introduced. Logically, if the companies can have direct or indirect harmful influence on the surrounding world, that means, that they can also use their power and resources to do something useful for the society. Generally, CSR is a set of measures, not required by law that companies voluntarily implement in order to compensate their potentially harmful impact or to provide additional benefits to the community, thus adding value to the company name or the brands of the company. The gradual development of CSR frame and its acceptance by the people resulted in the spread of this concept and introducing it in a business realm as a normal practice. It is no surprise that now days all the multinational corporations have been already implementing the......

Words: 4373 - Pages: 18

Premium Essay

A Proposal for the Standardization of Corporate Responsibility

...A Proposal for the Standardization of Corporate Responsibility In Response to the Presidential Commission from the desk of the President - Barak Obama CR 503 – Business and Society I. Presidential Commission President Obama, heading a special commission, has requested a draft for a National Code of Corporate Responsibility. Once completed, the Code will be widely disseminated as a national blueprint for proper business conduct. It is, therefore, imperative that the new code contain the necessary business, social and ethical policies that will lift the American corporate community out of its disreputable position and accelerate its return to global superiority -- as both economically productive and socially/morally unassailable.  There are two aspects to the Corporate Responsibility Code which the President wants addressed. First, what conduct or practice rules, principles or policies should be in place for corporations, and how they function as business entities, interacting with other institutions and with individual members of the public?  Secondly, what conduct or practice rules, principles or policies should be in place for individual business managers, and how they function and relate to their subordinates, their stockholders, and members of the public? Your assignment is to draft the two parts of this Code. Congress will only approve the new Corporate Responsibility Code that is proposed if it addresses key issues for both corporate......

Words: 2403 - Pages: 10

Premium Essay

Corporate Social

...CORPORATE SOCIAL RESPONSIBILITY: A COMMONER’S PERSPECTIVE There are numerous words today that connote what most of the world knows as Corporate Social Responsibility or CSR: Corporate Conscience, Corporate Citizenship, and the like. This is testament to the importance that it has garnered as businesses worldwide have progressively expanded their scale and scope. CSR is in essence a self-regulating mechanism that is integrated into a business model; hence the term ‘responsibility.’ This policy aims at doing all those things that are required for businesses to ensure their support for legal, ethical, and social norms and hence is based on the philosophy that every business must embrace responsibility for the impacts of its activities and operations on stakeholders, communities, the environment and the entire public sphere. Also, when businesses focus on CSR, often they aim at the protection and promotion of public interest, regardless of legality. This is because while some practices may be legal, they may not really be in the best interests of the people. From my previous work experience in a port company, an example comes to mind. My company had acquired all statutory environmental clearances to proceed with the acquisition of land and construction of facilities for the port, yet there was an element that silently opposed the port: the locals. The local people worshipped the turtle as a deity, and believed that the establishment of the port would result in......

Words: 867 - Pages: 4

Premium Essay

Corporate Social Responsibility

...CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY- A CRITIQUE Outline What is CSR? What do w e mean by sustainability? Critique OCEANIC Bank’s Story What is CSR Corporate Social Responsibility and Sustainability can be defined as a company's verifiable commitment to operating in an economically, socially and environmentally sustainable manner that is transparent and increasingly satisfying to its stakeholders. Stakeholders include investors, customers, employees, business partners, local communities, the environment and society. The emphasis is on transparent and verifiable stakeholder driven business operation delivering optimised sustainability performance and associated competitive advantage. Sustainable business operation means addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. CSR describes the principle that companies can and should make a positive contribution to society. CSR is the practice of managing the social, environmental and economic impacts of the company, being responsive to 'stakeholders' (those who are affected by a business operation) and behaving according to a set of values which are not codified in law. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. By CSR here we refer to the practice of major companies, rather than 'ethical pioneers':......

Words: 2032 - Pages: 9

Premium Essay

Corporate Social Responsibility

...Corporate Social Responsibility S by-Labij kumar Boro DFT-VI ROLL-1O 12/4/12 INTRODUCTION The United Nations Global Compact, also known as Compact or UNGC, is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labour, the environment and anti-corruption. Under the Global Compact, companies are brought together with UN agencies, labour groups and civil society. The Global Compact is the world's largest corporate citizenship initiative and as voluntary initiative has two objectives: "Mainstream the ten principles in business activities around the world" and "Catalyse actions in support of broader UN goals, such as the Millennium Development Goals (MDGs)."[1] The Global Compact was first announced by the then UN Secretary-General Kofi Annan in an address to The World Economic Forum on January 31, 1999[2], and was......

Words: 5634 - Pages: 23

Premium Essay

Corporate Social Responsability

...Business & Society http://bas.sagepub.com Corporate Social Responsibility: Evolution of a Definitional Construct Archie B. Carroll Business Society 1999; 38; 268 DOI: 10.1177/000765039903800303 The online version of this article can be found at: http://bas.sagepub.com/cgi/content/abstract/38/3/268 Published by: http://www.sagepublications.com On behalf of: International Association for Business and Society Additional services and information for Business & Society can be found at: Email Alerts: http://bas.sagepub.com/cgi/alerts Subscriptions: http://bas.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations http://bas.sagepub.com/cgi/content/refs/38/3/268 Downloaded from http://bas.sagepub.com at Biblioteca di Ateneo - Trento on April 28, 2010 Carroll / CORPORATE SOCIAL RESPONSIBILITY BUSINESS & SOCIETY / September 1999 Corporate Social Responsibility Evolution of a Definitional Construct ARCHIE B. CARROLL University of Georgia There is an impressive history associated with the evolution of the concept and definition of corporate social responsibility (CSR). In this article, the author traces the evolution of the CSR construct beginning in the 1950s, which marks the modern era of CSR. Definitions expanded during the 1960s and proliferated during the 1970s. In the 1980s, there were fewer new definitions, more empirical research, and alternative themes...

Words: 12021 - Pages: 49

Premium Essay

Corporate Social Responsibility

...society” and make a commitment to function in a responsible manner. By making a promise to uphold corporate social responsibility (CSP), companies can help create a better working and natural environment, and aid in the prevention of future problems. (Fundamental, pg. 377). According to Excellence in Business, by Bovee, Thill, and Mescon, it is common for CSP and ethics to be used interchangeably in discussions; however, they are very different. Business ethics refers to the application of moral standards to business situations, whereas, CSP is the concern that businesses have for the welfare of society as a whole. As a result of a company’s adoption of socially responsible practices, they are “connecting to the personal well-being of its customers.” (Richard Levick???) As product competition increases, it is necessary for a firm to acknowledge that it operates in a shared environment. A company’s success often depends on the perception of its consumers, shareholders, and employees; therefore, its top-leaders must build and shape the company’s reputation in a strategic manner by developing socially responsible practices. When consumers feel their needs and values are not taking into consideration, they will spend money with the competitor; unhappy shareholders will invest elsewhere, and employees will become unproductive or will quit if their needs fail to be met. Corporate negligence has caused several large businesses, like Nestlé, BP, and Dow Chemical to......

Words: 1580 - Pages: 7

Premium Essay

Corporate Social Responsibility

...A BRIEF ANALYSIS OF [pic] CORPORATE SOCIAL RESPONSIBILITY [pic] ABSTRACT Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. “Every company harms the environment and people!” CHAPTER I THE RESEARH PROPOSAL [pic] [pic] INTRODUCTION The problems and issues that confront society today are too large and complex to be solved by government and NGOs alone. Sustainable solutions to society’s problems can only be found through the collaboration and involvement of all who are part of it. Companies have tremendous strengths; they have extremely capable people, technology, access to money, the ability of geographical reach, etc. Many companies worldwide and now even in Pakistan are more powerful than governments and even countries, and thus corporate are important stakeholders in society. Our objective of the research is analysis of Pakistan’s major telecom companies to explore and understand the role that telecom corporate are playing and can play in finding meaningful solutions to the problems facing Pakistan today. RESEARCH OBJECTIVES: The general objective of our study is to......

Words: 4737 - Pages: 19