Premium Essay

Nordstorm

In: Business and Management

Submitted By Alenak
Words 1548
Pages 7
Running Head: MANAGEMENT

Distribution Channels

Introduction Nordstorm a promising and upcoming departmental store in U.S has shown phenomenal growth in the business of retail chain business. The credit for this would go to the founder and promoter’s philosophy of inverting the pyramid and putting the customer on the top, followed by employees and it was the share holders who were accorded the last place in the priority list of company. It was rationalized by the promoter that if customers are satisfied by the services and the best service could only be offered by highly motivated employee (sales force), the share holders ,promoters are bound to get their share in terms of high profit and revenue.
1. Since Nordstorm’s (p. 402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces.
Ans. Nordstorm working as departmental store in the retail industry would be effected by all the forces in the marketing environment. Political environment in U.S is very conducive for the growth of any industry because U.S provides a very stable government, which has a consistent track record of providing one of the most industry- friendly atmospheres in the entire world. The political interference in the free display of market forces is minimum compared to other countries. American laws have been very tough for countries hostile to U.S and such firms from these countries find it difficult to export goods to U.S. For example, Iran. Similarly, when consumer groups lobbied U.S Congress passed stringent rules on the terms of car leases (Perner, 2008). So, certain policies that benefit the industry may have a negative impact on the nation as a whole but may enhance profits for the particular industry. Legal environment provided by the U.S government…...

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