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Mineral Water Aquafina

In: Business and Management

Submitted By sreedu89
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AQUAFINA

Introduction:
• Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles.

• Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country.

• In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled out nationally by the year 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India's leading brands of bottled water in a relatively short span.

• The growth of aquafina is increasing day by day. In 2004 it was only 11 % as now in 2008 it has been reached at 22 % and in 2010 its been 26%.
• Aquafina is an official sponsor of Olympus Fashion Week, Sundance Film Festival, Tribeca Film Festival, Carolina Panthers, and the PGA.

• Aquafina is a brand of bottled water and skincare products manufactured by PepsiCo, Inc. pepsiCo produces several other products under the Aquafina label:

 Aquafina
 Aquafina FlavorSplash - Grape
 Aquafina FlavorSplash - Peach Mango
 Aquafina FlavorSplash - Raspberry
 Aquafina FlavorSplash - Strawberry Kiwi
 Aquafina FlavorSplash - Wild Berry
 Aquafina Sparkling - Berry Burst
 Aquafina Sparkling - Citrus Twist

HISTORY OF AQUAFINA:

TYPE : WATER BEVERAGE
MANUFACTURER : PEPSICO
COUNTRY OF ORGIN : U.S.A
INTRODUCED : 1994

MISSION:

"To be the world's premier consumer products company focussed on convenience…...

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