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Marketing Topics

In: Business and Management

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Marketing Assignment : Possible topics to analyse * Mobile Apps – manageable and has many challenges to ponder thru’. Framing the Problem Statement is easy. * Mass market * Why is Zynga losing its Market Position and what should it do to revive its market leadership? * How has Angry Birds become famous and what should be it growth path? * How has Apple IOS gained the market Share and how can it retain it? – (maintained a monopoly and how can it continue doing so?) * How has Android OS broken the market share of Apple IOS and what should be its marketing strategy moving forward? * Consumer Behaviour (who decides, who buys) * Competitive aspects * Apple - Tightly integrated (SW, HW) – better experience (B2C) * Android – Consumers decide on HW. Android gives only basic SW which can be modified to suit your needs. This is how they entered (B2B) * Cost Benefit - People benefited with Android due to cost of handsets * Cloud – many unknowns as an industry, lawsuits/govt policies. * For Cloud, we need clarity on whether we are focusing on Enterprise Cloud Services or Consumer Cloud Services….Complicated…Framing the Problem statement requires analysis and time. * B2B – Enterprise, Datacenter * Popular among SMEs * Negligible CAPEX and OPEX…. * Startups cannot afford…therefore attractive * Amazon, Google, Microsoft, Rackspace – who provide Managed Services – application hosting, Data hosting – * Pricing * Challenges – Can’t have rivals sharing data in same datacenter… * Startups are in Data Backup areas – Install an App in your desktop and this will take a backup and store in the cloud and this can retrieved from anywhere in the world. * Amazon says they will give X space and a virtual machine and client can…...

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