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Marketing Plan Outline

In: Business and Management

Submitted By lizmak
Words 980
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Marketing Plan Outline
Summary
A marketing plan is designed to direct company activities towards the satisfaction of customer needs; determine what the customer wants, develop a product/service to meet those needs, get the product/service to the end user and communicate with the customer—at a profit!
Introduction
WHO | is the company, principals, employees, community? | WHAT | is the product/service, what is the company's goal? | WHERE | is the plant to be established | HOW | does the company intend to meet its objectives, production levels, sales volumes? | WHY | was the product/service developed, what are its attributes or qualities, and how is it superior to existing products? |

Target Markets * What is the company's initial proposed market? * local * provincial * western provinces * national * How does the company fit in the chain of basic markets? * consumer * industrial * government * international * supplier * manufacturer * wholesaler * What are the target market boundaries? * by consumer group * geographically * Define the dollar value of total potential sales within the proposed target market. * Describe the targeted user groups by age, gender, lifestyle, values (major customer groups). * Define the company's sales level objectives and what percentage of total market share they represent. * Describe how planned production capability compares to proposed market demand. * Outline any outside influencing factors which may affect the marketability of the product, and how they can be overcome: * packaging/labeling regulations * GST (effect on consumer price acceptance) * buyer preferences (health food vs. junk food) * technology changes to production (extrusion method) * Describe when the product/service is usually purchased;…...

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