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Luxury Brand

In: Business and Management

Submitted By Grace90
Words 8274
Pages 34
Swatch Group 1

Professor: Rolf Butz 10/28/2008 International Business BADM 455 Section 2

Swatch Group 2

Table of Contents Executive Summary .............................................................................................................. 1 Introduction ......................................................................................................................... 5 History ................................................................................................................................. 5 Industry Analysis .................................................................................................................. 7 Company & SWOT Analysis ................................................................................................ 11 Current Situation &Global Market ..................................................................................... 17 Competitor Analysis ........................................................................................................... 23 Recommendation............................................................................................................... 26 Conclusion ......................................................................................................................... 29 Methodology ..................................................................................................................... 30 Exhibits .............................................................................................................................. 31 Bibliography…...

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