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Kkd Case Study

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BACKGROUND OF KRISPY KREME DOUGHNUTS

Krispy Kreme Dougnuts was founded on July 13, 1937 in Winston-Salem, North Carolina, United States by Vemon Rudolph. The company became a publicly-traded company in April 2000. Krispy Kreme Doughnuts produces approximately 5.5 million doughnuts a day consisting of 20 varieties. Krispy Kreme Doughnuts serves customers in 395 stores where 40 stores are in the United States and the rest are in 10 foreign countries namely Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, South Korea and the United Kingdom. 282 stores are owned by franchisees while 113 stores owned by the corporation.

THE VISION OF KRISPY KREME DOUGHNUTS Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.
1) People: Being a great place to work where people are inspired to be the best they can be.
2) Portfolio: Bringing to the world a portfolio of quality doughnuts brand that anticipate and satisfy people's desires and needs.
3) Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value.
4) Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities.
5) Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.

THE MISSION OF KRISPY KREME DOUGHNUTS
Our mission declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto.
1) To make people happy while enjoying our products.
2) To inspire moments of optimism through our brand and our actions.
3) To create value and make a difference everywhere we…...

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