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Integrated Marketing

In: Business and Management

Submitted By sagor338
Words 302
Pages 2
Assignment on MKT 201

MARKETING MANAGEMENT

Prepared for

Farheen L. Khurrum

Lecturer

Department of Business Adminstration

Prepared by

Jamal Uddin Ahmad

ID # 2007–1-10-127

Section 6

Department of Business Adminstration

East West University

What have been the key success factors for Krispy kreme?

Ans:
Krispy Kreme is the “Hottest Brand in America”. It was founded in 1937. From that time it has a brand image of old-fashioned feel. It wants to fulfill the demand of all customers. Brand image works a lot to do this. The company’s marketing is grassroot local. Krispy Kreme has no traditional advertising budget rather it goes for the aid of local groups and charities. But it provides free donuts to TV, newspaper and radio stations before entering a market. It opened its first store in New York City in 1996. But now it has more than 300 outlets. Each local outlet is an emissary for the brand and Krispy Kreme’s sirnature Doughunt Theater defines the brand image. Doughunt Theater is a bit show business that draws customers into the baking experience and makes them feel like they are a part of the process. All these factors are playing a key roll in the success of Krispy Kreme and it must work to find new ways of creating excitement that build customer pride.
.

Where is Krispy Kreme Vulnerable? What should it watch out for?

Ans:
Krispy Kreme is vulnerable in case if their menu. Krispy Kreme’s competitors such as Dunkis ‘ Donuts remap their menu and its stores, neither of which had changed in years. Rather innovate, Dunkis ‘ Donuts looked at brought in basic products like Bagels, Low-fat muffins and breakfast Sandwiches. So Krispy Kreme should watch its competitor’s activities and than change their products comparing with their competitors to hold the market leadership.…...

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