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Hul- 4p

In: Business and Management

Submitted By Abheek
Words 1639
Pages 7
2010-0806

Corporate Relations and Planning
Assignment
An analysis of HUL brands

Submitted By Shuchi Singh F 74

Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands

Brand 1: Kwality Wall's
Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20

Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India
3



It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products

Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially organised by Cornetto Walls like “luv reels” and “just one cornetto” promote the youthfulness of this brand • • Feist had also undergone extensive innovative advertising via iPod Nano advertising Cornetto Walls is famously promoted as “true love never fails”

Brand 2: Closeup
Product It was the first one in the Indian market to launch a gel toothpaste It has the following product line…...

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