Premium Essay

Hrm 500

In: Business and Management

Submitted By af842006
Words 2130
Pages 9
Table of Contents

1.1 Executive Summary 2
1.2 Company Summary 3
2.1 Company Ownership 3
2.2 Company History 4
3.1 Services 4
4.1 Market Segmentation 5
5.1 Competitive Edge 5
5.2. Sales Strategy 6
5.2.1 Sales Forecast 6
6.1 Management Summary 6
7.1 Personnel Plan 6
7.2. Break Even Analysis 7
8.1 Financial Plan 7

1.1 EXECUTIVE SUMMARY
The Nixco Family Fitness Center, LLC is a thriving business-person's club but is also one of the only family-focused clubs in the Mitchellville, MD area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Nixco Family Fitness Center wants to add an additional 300 members with families over the next three years. We are a Limited Liability Corporation which provides a sound foundation legally for us to conduct our business.
One of the keys to success of the Nixco Family Fitness Center is the ability to offer reasonably priced childcare in a safe environment while a parent works out in the fitness center. The club has increased the size of its fitness center and added more equipment, but many members would be unable to use the center if they didn't have a service to watch their children while they exercised. In fact, the service has become so popular that the clubhouse has outgrown its existing childcare facilities. Offering childcare has kept many members coming to the club. The lack of current space for a larger childcare area has even kept some prospective members from joining.
Nixco Family Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The childcare center can currently care for 30 children…...

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