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Hi Prahalad

In: Business and Management

Submitted By abhishek
Words 816
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Democratizing Commerce:
The Challenge for the 21st Century

C.K. Prahalad
Paul and Ruth McCracken Distinguished University Professor The Ross School of Business at the University of Michigan

© C.K. Prahalad

1

The Critical Question: Is Globalization “Good” or “Bad” for the Poor? vs. How to Make Globalization Work for the Benefit of All?
© C.K. Prahalad 2

Democratizing Commerce:
Every Person to have Access to the Benefits of the Global Economy.

© C.K. Prahalad

3

Democratizing Commerce:
Every Person to have Access to the Benefits of the Global Economy.
Every Person as a Consumer: Afford world class products and services, Shape their own experiences.

+
Every Person as a Producer: Have Access to Global Markets
© C.K. Prahalad 4

Democratizing Commerce:
Inclusion of 4 billion underserved in the Market Economy
Micro Consumers & Micro Producers BOP as a Market The Fortune at the Bottom of the Pyramid

Consumers Shape their own Experiences
Consumers ~ Firm Co Creation of Value The Future of Competition
5

© C.K. Prahalad

BOP: A Contested Ideological Market?
Public Sector, AID, Multilaterals Universal Solutions CSOs Social Justice Personal Philanthropy Agendas

New Business Opportunities Private Sector: Large Firms, including MNCs

?

© C.K. Prahalad

6

What You See is not What it is………..

Source: FT, April 20, 2004

© C.K. Prahalad

7

Source: Mr. Subrato Bhowmik

© C.K. Prahalad

8

The Cell Phone Industry:
1. Great growth Story in BOP markets around the world Sub Saharan Africa, S. Africa China, India Thailand, Philippines, Indonesia Latin America 2.5 billion connected around the world 2. The industry has Cracked the BOP Code 3. India is one of the fastest growing Markets: 7 million/month 4. Cost of service: Lowest in the world 5. Market Cap of 4 firms in India: $ 75 billion + 6. Cell phone is…...

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