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Grupo Bimbo: Growth and Social Responsibility

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Submitted By dwiartha
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BACKGROUND AND PROBLEM IDENTIFICATION

Table 1. Grupo Bimbo History
|2 |Bimbo was founded on 2 December 1945 with five shareholders. They are all Servitje’s family member. Bimbo |
|December 1945 |started with only one brand, 38 workers, and 10 trucks to deliver the bread made in one plant in Mexico City. |
| |The first product were white boxed bread and toasted white bread and incorporated more products into its product|
| |line for the next few years. |
|1963 |Don Lorenzo Servitje took on the role of CEO of Grupo Bimbo and his brother, Roberto Servitje, became CEO of |
| |Bimbo breads division |
|1970’s |imbo opened the largest bread factory in Mexico and Latin Amerika |
|1979 |Lorenzo Servitje handed over Grupo Bimbo’s presidency to his brother Roberto and he assumed the chaimanship of |
| |the board. |
|1980’s |Bimbo started to distribute products in Houston and Los Angeles. |
| |Bimbo had expanded to Central and Latin America |
|1997 |Daniel Servitje become CEO |
|2000 |Expanded to Europe…...

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