Premium Essay

Gp Product Mix

In: Business and Management

Submitted By shahrierorin
Words 6075
Pages 25
Chapter 1: Introduction
Background of The Study
MBA curriculum is highly focused on mixture of theoretical and practical studies. As part of the MBA course it is essential that the student submits a comprehensive study during the Internship period and prepare and present a study report. As part of that the study topic was decided in consultation of the supervisor as “Performance Analysis of Grameenphone for The Year 2009”. Under the scope of the topic a comprehensive study was done on Grameenphone which is presented in this paper.
Statement of the problem:
The major objective of a business firm is to increase the wealth of its shareholders. Financials of a firm is the mirror of the ultimate performance of a firm besides its brand preference and some other indices. Even the other indices are used to assure the profitability in both short and long term. The study dealt with the financial indices to indentify the strength, weakness and opportunity for the company and tried to recommend some improvement scope from the theoretical perspective. This study aims to see the performance of Grameenphone for 2009 in various indices.
Objective of the study:
Telecom is the most discussed industry in Bangladesh due to its nature of touching people’s life. Grameenphone Limited is the distinct market leader with more than 43% subscriber market share. In 2009 the company came into the pick of the discussion of local business environment as it went for the IPO which was the largest in the history of the country. The IPO ended with 4 times applications and issuance of more than 1.2 lac shares to individual shareholders. After starting the transaction in the stock markets the shares of the company was dominating all the indices of the market. It is interesting to see how this company has performed in 2009.
This study is primarily intended for analyzing the annual performance of…...

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