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Godrej

In: Business and Management

Submitted By aishwariya
Words 2509
Pages 11
KES SHROFF COLLEGE OF ARTS AND COMMERCE

SUBJECT:- STRATEGIC MANAGEMENT

PROJECT REPORT ON: B.C.G. (Godrej) And G.E (Yamaha)

SUBMITTED TO
PROF. Shweta Mishra

PRESENTED BY:
Group no. 6
MEMBER DETAIL ROLL NO. | NAME | SIGNATURE | SDMS036A | DIPIKA JAIN | | SDMS037A | SHRENIK JAIN | | SDMS038A | AISHWARIYA JOGIA | | SDMS039A | SMRUTI JOSHI | | SDMS040A | VISHAL JOSHI | | SDMS041A | POOJA KAPADIA | | SDMS042A | ASIF KHAN | |

ACKNOWLEDGEMENT

An old Chinese proverb says;
When eating your bamboo sprouts, remember the man who planted them.
Now that our sprouts are ready to eat, it is time for us to express our deepest gratitude to all those to have made this possible.
We wish to express our sincere gratitude to prof. “ ”, who guided and helped us from time to time to successfully conduct this research. We think her directions were the best thing that could happen to us and our project.
We would also like to thank our college for letting us use the library. We hope you enjoy reading the report as much as we enjoyed making it.

INDEX SR.NO | Topics | Page No. | 1. | B.C.G Matrix | 5 | 2. | Diagram & its Explanation | 6 | 3. | Godrej | 8 | 4. | G.E Matrix | 11 | 5. | Diagram & its Explanation | 12 | 6. | Yamaha | 13 | 7. | Comparison between B.C.G & G.E Matrix | 16 | 8. | Conclusion | 17 | 9. | Bibliography | 18 |

B.C.G MATRIXBoston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBU’s (Strategic Business Units). In other words, it is a comparative analysis of…...

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