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Gatorade

In: Business and Management

Submitted By alldivas
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Pages 3
Gatorade

Gatorade thirst quencher was founded in 1965 by three medical researchers, Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada, at the University of Florida. The Gators football coach, Ray Graves, was concern about why his player performance in the summer practices was not so good, so he ask the team doctor to look into the matter. This is when he in return referred the matter to Cade and his researchers team. This is when they came up with the ingredient for the drink now known as Gatorade. The basic ingredient for the mixture consisted of water, sodium, sugar, potassium, and phosphate and lemon juice. After winning the Orange Bowl in 1967, the drink became an instant phenomenon, and they credits their winning to the Gatorade drink. Gatorade is the official sports drink for many pro and collegiate organizations events. Sent their first lynch of the thirst quencher drink they have come up with many new product suggest as Rain, AM, Fierce and X-Factor. In 2001 Gatorade decide to come up with a special line of sports nutrition products, include Gatorade Carbohydrate Energy Drink, Gatorade Protein Recovery Shake, and the Gatorade Nutrition Bar. With all of the new drink and nutrition products that Gatorade has come up with in the past decade it has made them well know and uncompetitive to other sport drinks Our new products will be a Gatorades Kids drink. This is a new all natural energy drink specifically designed for today’s youth. Now that we have kids on all kind of sport teams suggest as soccer, littler league, basketball, track, and gymnasium. This energy drink is specifically and scientifically formulated to provide children with the same thirst quenching hydration and performance benefits of regular Gatorade. It has all natural ingredients, which is a plus because in today world kids need less sugar and more natural…...

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