Free Essay

Divya Bhaskar

In: Business and Management

Submitted By jamesmathew
Words 611
Pages 3
Discuss the role of market research in Divya Bhaskar success in Gujarat? Do you think the research findings helped it in becoming the number one newspaper?

Divya Bhaskar, before its launch group conducted a large consumer survey with individuals & focus group interviews of 12 lakh households in and around Ahmadabad. After studying the market for 6 months the group found that 70% of readers were not happy with the reality coverage of current newspapers because they felt that the credibility of the news was questionable.

The in order to grab a market share in Gujarat, the Dainik Bhaskar, an Indian newspaper in order to make a mark in Gujarat they had to conduct a market research to study the market which in turn helped them to dethrone, almost overnight, the kings of the markets namely Gujarat-Samachar and Sandesh. Thus the findings revealed the need for a more people friendly newspaper. Hence the research helps in finding the untapped needs of readers which helped Divya Bhaskar to become the no.1 newspaper in Gujarat.

In what ways did Divya Bhaskar differentiate its newspaper from other major competitors?

The research conducted helped them to know that the existing newspaper weren't people friendly. Divya Bhaskar paid a lot of attention on the presentation of content. They positioned the paper as unprejudiced and people friendly newspaper. Even as they provided comprehensive information, they took care to present all the minute details in a manner that nobody misses them. This is done with the aid of reader-friendly graphics. The paper was colourful. It’s entered the market for Rs 1.50 for the first six month subscription. It even set up a printing facility at Mehsana which helped it to get latest news by 2 am to its readers 7 hence saved two hours of transportation cost. Divya Bhaskar also kicked off initiatives to attract advertisers. Overall, Divya Bhaskar’s success may be attributed to the fact that it is read by everybody in a household sector including the kids. So, all this strategies helped it to differentiate with its competitors.

What strengths of newspapers discussed in the case did Divya Bhaskar seems to possess?

The strength of Divya Bhaskar was as follows:-

• Data collected from research (survey conducted).
• The price was only kept Rs 2 so it was economical for everyone to purchase the newspaper.
• The printing facility at Mehsana enabled them to give latest news
• The paper was colourful & hence it boosts the image of the news paper.
• The newspaper had a lot of supplements to cater needs for the whole family including kids and also a lot of space as it newspaper was of 28 pages.
• They offered good initiatives for the advertisers during festival seasons.
• The paper also set up printing press in local district so as to give latest news to its readers and also save its transportation cost.

What was the role of research studies and circulation-verification agencies in increasing the appeal of Divya Bhaskar?

Gujarat market-leaders in newspaper segment were Gujarat-Samachar and Sandesh. The Company did a thorough market research, conducted an extensive research on 12 lakh readers & understand their needs and found out the UN-MET needs of the Gujarat population.
It learnt to capitalize on these needs which they did and was the market leader. So the market research helped the newspaper to create an edge in the local segment of people. Before entering Surat it conducted a consumer based survey which helped them to cover 70% of the market share
It opened printing facility at Mehsana and other districts helped them to surpass the circulation of Gujarat-Samachar and Sandesh…...

Similar Documents

Free Essay

Business Management

...Hero Moto Corp 36 Pratip Chaudhuri State Bank of India 37 Prathap C. Reddy Apollo Hospitals Group 38 Ajay Piramal Piramal Group 39 Kalanidhi Maran Sun Group 40 G M Rao GMR Group Rank Name Company 41 N Srinivasan India Cements 42 Kishore Biyani Future Group 43 Vijay Mallya UB Group 44 TS Vijayan LIC 45 Ratan Jindal Jindal Stainless 46 R Mukundan Tata Chemicals 47 Y K Hamied Cipla 48 Sudhir Vasudeva ONGC 49 Gautam Thapar Avantha Group 50 KR Kamath Punjab National Bank 51 Prakash M Telang Tata Motors 52 Bhaskar Bhat Titan Industries 53 D Shivakumar Nokia India, Middle East & Africa 54 Pankaj Patel Cadila Healthcare 55 Shobhana Bhartia HT Media 56 Arup Roy Choudhury NTPC 57 Ramesh Chandra Agarwal Dainik Bhaskar Group 58 Shikha Sharma Axis Bank 59 Ashwin C Choksi Asian Paints 60 MD Mallya Bank of Baroda Rank Name Company 61 Uday Kotak Kotak Mahindra Bank 62 Kuldip Kaura ACC 63 CS Verma SAIL 64 BP Rao BHEL 65 Jaiprakash Gaur Jaypee Group 66 Rajan Anandan Google India 67 Bhaskar Pramanik Microsoft India 68 Analjit Singh Max India 69 Dilip S Shanghvi Sun Pharmaceuticals 70 MS Oberoi Oberoi Group 71 Naina Lal Kidwai HSBC India 72 BK Goenka Welspun Group 73 Kalpana Morparia JP Morgan India 74 A Vellayan Murugappa Group 75 John Flannery GE India 76 Baba Kalyani Bharat Forge 77 Anand Burman Dabur India 78 D Bhattacharya Hindalco Industries 79 Neelam Dhawan Hewlett Packard India 80 Rana Kapoor YES Bank...

Words: 463 - Pages: 2

Premium Essay

Movie Review night, while drunk, brings him to the attention of Cameron Winklevoss and Tyler Winklevoss, identical twins and members of Harvard's rowing team, and their business partner Divya Narendra. As a result, he gains a job working for the Winklevoss twins as the programmer of their website, Harvard Connection. Soon afterwards, Mark approaches his friend Eduardo and tells him of his idea for what he calls "The Facebook", an online social networking website exclusive to Harvard University students. He explains this would let people share personal and social information securely. Eduardo agrees to help Mark, providing a fee of $1,000 to help start the site. Once complete, they distribute the link to Eduardo's connections at the Phoenix S-K final club, and it quickly becomes popular throughout the student body. When they learn of The Facebook, the Winklevoss twins and Divya believe that Zuckerberg stole their idea while simultaneously stalling on their website. Cameron and Divya want to sue Mark for intellectual property theft, but Tyler convinces them they can settle the matter as "Harvard gentlemen" without resorting to the courts. By the spring of 2004, the Facebook grows in popularity, and it expands to other schools in the NorthEastern United States, while the Winklevoss twins and Divya become angrier at seeing "their idea" advance without them. Tyler refuses to sue them, instead accusing Mark of violating the Harvard student Code of Conduct. Through their......

Words: 1655 - Pages: 7

Free Essay


...276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 CET NO. AA306 AA307 AA308 AA309 AA310 AA311 AA312 AA313 AA314 AA315 AA316 AA317 AA318 AA319 AA320 AA321 AA322 AA323 AA324 AA325 AA326 AA327 AA328 AA329 AA330 AA331 AA332 AA334 AA336 AA337 AA338 AA339 AA341 AA342 AA343 AA344 AA345 AA346 AA347 AA348 AA349 AA350 AA351 AA352 AA353 AA354 AA355 AA356 AA357 AA358 Candidate Name GENDER Version Code CET SCORE MBA Rank(*) JANANI B BHAVYA V N MADHURYA B E SHRUTHI S REDDY DHANYASHREE.K. SHIVARUDRAIAH Goutham P.V SHWETHA SUDHINDRA SULTAN PASHA ShivaShankar C AKSHAYA SRINIVAS J NEETHU V REDDY SAI JYOTHI MANDADI SHRUTHI H K T R rajeshwari MURALI S GEETHANJALI.V SUNIL A NAGENDRAPRASAD T S SANTHOSH KUMAR S DIVYA MARY.B Harish S PRAVEENA G SUNITHA B S TARIK AHAMED ANAND SEETHARAM SJ YUVARAJ G CHAITANYA.J VENUGOPALA H S Mohmmed zabiulla ABHINANDAN G SUNIL KUMAR A R Revathi Parthiban TEJESH KUMAR S PRAVIN HIREMATH MANOJKUMARA M SANDHYA GOPINATH Manjunath M SUNIL KUMAR V MANASA J M MANJULA R SATHISH KUMAR C SUKANYA A Anurag Kumar UMA MAHESHWAR D NAGARAJA M R Varun C tanmoy jyoti medak SHWETHA R KARAN R POLE F F F F F M M F M M M F F F F M F M M M F M F F M M M F M M M M F M M M F M M F F M F M M M M M F M A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A2 A4 A1 A2 A3 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 36 35 30 33 59 43 43 46 42 42 50 53 43 25 44 31 28 41 49 24 27 43 31 61 42 37 35 36 25 49 36......

Words: 186272 - Pages: 746

Premium Essay

The Paper

...senior management addressed the media on the process followed at each restaurant to prepare fresh dough for pizza’s. The Mumbai launch was timed to coincide with the introduction of the television commercial (TVC) featuring one of India’s top model – Malaika Arora Khan. Consumer media was invited for a preview of the TVC and to the restructured cookery show ‘Get Fresh with Malaika’ featuring the top model and Rashmi Uday Singh at a local Pizza Hut. This resulted in yet another nation wide photo opportunity. In Kolkata and Pune, consumer and city press were invited to sample the new crust, while a press release with attractive product pictures was issued in Hyderabad and Chandigarh. HINDUSTAN TIMES ECONOMIC TIMES CASE STUDIES DIVYA BHASKAR The ‘Freshizza Cookery Show’ was fashioned to demonstrate the freshness of the pizza crusts from Pizza Hut in the form of a cookery show. The delightful repartee of actor Zayed Khan (Bollywood celebrity and brand ambassador of Pizza Hut) and food writer Rashmi Uday Singh was appreciated for its uniqueness and provided a live and interactive demonstration of the dough preparation process – from the blending stage to the final pizza making for the media. The sight of the duo rolling out fresh pizza crusts made for a perfect photo opportunity. Freshly baked Freshizza’s were served to the media for sampling In Mumbai too, the entire dough making process was recreated with the new face of the Freshizza campaign -Malaika Arora Khan......

Words: 759 - Pages: 4

Premium Essay

A Study on Media Planning Strategies at Different Organizations

...Mall | Vapi | leaflet, tentcard, posture | 8000120005000 | 25000  | 8 | Anand | Anand | leaflet, tentcard, posture | 8000120005000 | 25000  | 9 | RAJ EMPIRE MALL | Surat | leaflet, tentcard, posture | 8000120005000 | 25000  | 10 | GOLDEN SQUARE | Surat | leaflet, tentcard, posture | 8000120005000 | 25000  | Total Costing for Branding in These Selected CCD * In Ahmedabad 6 x 32,000 = 1,92,000 * In Gujarat Accept Ahmedabad 10 x 25,000 =250,000 * Total Costing =1,92,000+2,50,000 = Rs 4,42,000 Print Media Divya Bhaskar * Add on every Monday on page 3 in Gujarat edition which is 4 times in a month Which will be of 240 sqcm at 613 Rs/sqcm So costing is 613x4x240 = Rs 5,88,480 Times of India (Education Times) * On 3rd page of 620 sqcm which is 4 times in month at rate of 175sqcm in ahmedabad edition. (on every monday). * So costing is 175x4x620 = Rs 4,34,000 Total costing of print media is 1 Divya Bhaskar is Rs 5,88,480 2 Education Times is Rs 4,34,000 Grand total Rs 10,22,480 Grand total of all Advertisment 1. Outdoor = 4,00,000 2. CCD = 4,42,000 3. Print media = 10,22,480 Total of all is Rs.18,64,480/- Sample Advertise Volkswagen History of Volkswagen in India * Volkswagen Group India is a part of Volkswagen AG, which is globally represented by 9 brands- Audi,......

Words: 20429 - Pages: 82

Premium Essay

Project Report on Construction

...| MANAV RACHNA INTERNATIONAL UNIVERSITY | A PROJECT REPORT ON SANDEEP TEWATIA ROLLNO.- 10/FIP/U1/BBI/008 ACKNOWLEDGEMENT The study was conducted by the assistance of several individuals. I really appreciate their help and hereby thank them. I would like to give special thanks to the following people: 1 Firstly, I would like to thank Ms. Divya who had supervised the study and was in charge of the entire project. Her presence and assistant was remarkable and so I am grateful to her. 2 Secondly, I would like to thank the outlet managers who were interviewed. They took out time from their busy schedules to help me proceed with my study. Their assistance was very significant and so I am grateful to them as well. 3 Thirdly, I would like to thank all other people who provided me with the resources to conduct my study. Their help and assistance was very valuable and so I would like to acknowledge them as well. Overall all the above-mentioned people had a great role in my study. Their direct and indirect help indeed proved to be a great help. OM BUILDCON PVT. LTD. ------------------------------------------------- Company Profile HEAD OFFICE | : | 648, SEC. 16A, FARIDABAD, HARYANA | TELEPHONE | : | 0129-4070524 | FAX | : | 0129-4074648 | E-MAIL |...

Words: 2691 - Pages: 11

Premium Essay

Social Network Narrative Assignment

...Herb Henry Intro to Film Social Network Narrative Assignment Overview 1. The opening scene of The Social Network is the most important scene of the movie because it is the reason that Mark Zuckerberg created Facebook. It was because Erica broke up with him and called him an “asshole”. After the break up he creates a site that matches up two girls and you pick with one looks better. After that the Winklevoss twins and Divya to start Harvard Connect but he comes with a better idea than theirs. So the opening scene sets up everything for the movie and how the story is told. 2. The non-chronological order was very effective in The Social Network. The case and the past events went hand and hand I believe. Whatever they were talking about in the case, they played the past event to show what they were talking about. The non-chronological order was probably the best order because it helps you understand the movie better than if it was told in chronological order I believe. Smart choice by the director part to go with this order. 3. The roundest character in the Social Network in my eyes is Sean Parker. He is full of character. Throughout the movie he shows that he is funny, intentive, sarcastic and full of life. He believes in living his life on edge by partying, drinking and doing drugs that gets him in trouble, but he is also very creative. The flattest character in the Social Network in my opinion is Eduardo Saverin. I think he is predictable and you......

Words: 670 - Pages: 3

Free Essay

Hjgg Hiyfiu Ohioiu Tio

...Team Member OGCDP- Aayaans 1.Sampath pavan kuppili (team leader) 2.Priscila arunagirinathan (team leader) 3.sampath putrevu 4.tarun raj 5.sagarika allu 6.shiv chengappa 7.shubha govardhanan 8.preety singh 9.utkarsh kashyap 10.aditya kandukuri 11.abhishek tatineni 12.likita morla 13.bhaskar pinnamaneni Business Development 1. Ayush sinha – VP 2. Anusha balusu – TL 3. Priyanka ravuri – TL 4. Supradeep – TL 5. Ravindra jayanti – team member 6. Akhil namburi – team member and tm cell member 7. Rahul krishna – team member 8. Rithika deenamsetty – team member 9. Mounika alluri – team member 10. Andesh hrishikesh haribhajan – team member 11. Subha – team member 12. Shreya kukreti – team member 13. Sunny bose- team member 14. Mini chitwagdi – team member Ogip 1.Anish Menon – TL 2.Sachin Yadav- TL 3.Sudhindra Garimella 4.Zabi Ullah 5.Sumanth Nekkanti 6.Saritha Boddapati 7.Rohit Badri Yadav 8.Shruthi Sikri 9.Ramya Rednam 10.Manoj Kumar 11.Benjamin Oomen 12.Avinash Karakavalasa IGIP ET 1.Ananya Chada- TL 2. Aditya Patri- TL 3. Richa Singh- TL 4.Sanket Saha 5. Rishi Varma 6. Krishna Karthik 7. Akhilesh Movva 8. Uday Bhaskar 9. Lakshmi Prasanna 10. Nikhil IGIP 1.Preethi Ravuri - Team Leader 2. CNK Siva prabhat- Team Leader 3. Vinita raidu 4. Vineet gokavarapu 5. Sai Ganesh 6. Gokul annabattula 7. ashish poonia 8. Apoorva Rambhatla 9. Apoorva Gudla 10. Kireeti Varma GCDP icx Not......

Words: 356 - Pages: 2

Premium Essay

Much Ado About Nothign

...ECONOMICS SCRIPT Sara: Today we are going to be talking about taxation in Papua New Guinea Divya: To start off, here are a few facts about Papua New Guinea (Read the facts) Sara: Okay, so, Papua New Guinea, just like other countries, have different types of taxes, some being (read of the board) Divya: But today we are going to be focusing on three different types of tax which are (read of the board) Sara: So Stamp duty, well what is it? Stamp duty tax is for people who purchase real property (house or land) they must pay a certain amount of tax on that purchase. The amount of tax they have to pay, is calculated using the market value of the property. Divya: Next we have GST, or also known as goods and services tax or even VAT in the UK! What is it? Well, GST is a tax, which is imposed on the sale of goods and services or the importation of goods. In Papua New Guinea GST is imposed at a rate of 10% of the value of the goods and services sold or imported. Businesses which sell goods or services, collect their GST and also pay it to the Internal Revenue Commission. The GST does not include the tax the business was charged on purchasing supplies. This GST goes to the supplier. Unlike income tax or salary and wages tax, where tax is calculated on earnings. GST is a consumption tax that is added to the selling price (including profit) of goods and services. Sara: Lastly we have Income Tax. All residence of Papua New Guinea are liable to income tax. This includes......

Words: 660 - Pages: 3

Free Essay

Divya Bhaskar - a Case

...DIVYA BHASKAR – A Case In 1996, the forty year old Bhopal-based newspaper group Dainik Bhaskar had a circulation of 350,000 copies per day in Madhya Pradesh. By 2004, this had grown by more than 1000 percent to 3.5 million (2.3 million in Hindi and 1.2 million in Gujarati across six states in India: Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Chandigarh and Gujarat), making it one of the top twenty-five dailies in the world. In a little over ten years, Bhaskar has achieved circulation figures that others in global newspaper business taken nearly a century to achieve. Today Bhaskar has a collective circulation of a approximately 4.4 million across its titles – Dainik Bhaskar, Divya Bhaskar, Saurashtra Samchar, Prabhat Kiran, Business Bhaskar, DB Star and DNA. Bhaskar’s rapid growth has occurred in an unlikely setting. All the large, powerful media groups in India are based in the English language. Although Hindi is the most widely used spoken language in India, the vernacular press is highly segmented with small, regional papers holdings sway. No local language newspaper has been able to cut across states the way English newspaper have. Further, the newspaper business was, and still is, a game of slow growth over generation of readers. People don’t easily change newspaper-reading habits and if they do, it takes several years of persistent wooing to get them to shift. But consider this: In Jaipur, its first city of launch outside Madhya Pradesh, Dainik Bhaskar...

Words: 5257 - Pages: 22

Premium Essay

Knowledge Management

...different paradigms (e.g., Robey, 1996; Jackson, 2000) or one that seeks actively to combine research approaches (e.g., Tashakkori & Teddlie, 1998; Goles & Hirschheim, 2000; Mingers, 2001a). However, where does this leave the question of knowledge? Are there different forms of knowledge depending on the paradigm in use? And how does this relate to truth, which is supposedly an essential characteristic of knowledge as opposed to mere belief? Knowledge Management Research & Practice (2008) 6, 62–76 & 2008 Operational Research Society Ltd. All rights reserved 1477–8238/08 $30.00 This paper will address these issues from a particular perspective, that of critical realism (CR) as developed primarily by Bhaskar (Bhaskar, 1978, 1979; Archer et al., 1998).1 This philosophy accepts aspects of both positivism and interpretivism but maintains a strongly realist and critical core. We will contextualize the argument by considering a recent debate between Meckler & Baillie (M&B) (2003a, b) and Gioia (and others) (Gioia, 2003; Lounsbury, 2003; Ryan, 2005), and particularly a response by Hunt (2005). M&B proposed a ‘middle way’ between strong positivism and strong constructionism based, in part, on a form of correspondence theory and Searle’s (1996) set of distinctions between epistemic and ontological objectivity and subjectivity. Gioia strongly attacked this as simply a way of assimilating interpretivism to positivism. Hunt......

Words: 13749 - Pages: 55

Premium Essay


...CURRICULAM VITAE PALEPU DIVYA TEJA | Mobile No: +919441707513 | Experience Summary: * I have 2years of experience in Manual Testing (Test Case Design, Test Execution and collecting Test Data). * Experienced in Functional Testing, Regression Testing. * Experienced in the Usage of MS Office, specially Word and Excel. * Knowledge on SQL to conduct database testing. * Currently working in Maintenance team (Support) to Microsoft client. Testing Skill Sets: * Have work experience in Testing Design Techniques and types of testing. * Knowledge of Analysis, Design and Use case analysis. * Knowledge Test Level, knowledge of SDLC concepts Bugs tracking, Test case Preparation and Execution. STRENGTHS: * Self Confidence, * Versatile nature, * Adaptability, * Flexible EDUCATION: * B.Tech in Information Technology from Bapatla Engineering College with 84.74% aggregate. * State Board of Intermediate Education from Narayana Junior College with 95.30% aggregate. * State Board of Secondary Education from New vidya Bharathi School with 82.66% aggregate. SOFTWARE SKILL SET * Skills: C, C++, Java Script, Java, SQL, Coded UI, basic knowledge in Automation testing tool (selenium IDE,QTP,QA) and basics of MS.NET, PL/SQL and SharePoint. * Operating Systems : Windows XP/VISTA/7 * Certified in SharePoint 2010 Projects......

Words: 562 - Pages: 3

Premium Essay

The Social

...TYLER whose trays are loaded with mountains of eggs and pancakes and carbs. DIVYA NARENDRA, a nice looking Indian student, sits down next to them holding a copy of the Crimson. CAMERON What’s up? DIVYA You guys hear about this? CAMERON What? DIVYA Two nights ago a sophomore choked the network from a laptop at Kirkland. CAMERON Really? DIVYA At 4AM. TYLER picks up a copy of the Crimson and begins reading while his brother and DIVYA keep talking. CAMERON How? DIVYA He set up a website where you vote on the hotness of female undergrads. What were we doing that none of us heard about this? 26. CAMERON I don’t know, a three hour low-rate technical row before breakfast, a full course load, studying, another three hours in the tank and then studying. I don’t know how we missed it. How much activity was there on this thing that he-TYLER (reading) 22,000 page requests. CAMERON 22,000?! TYLER Cam, this guy hacked the into facebooks of seven houses. He set up the whole website in one night and he did it while he was drunk. CAMERON 22,000. TYLER Yeah. CAMERON How do you know he was drunk? DIVYA He was blogging simultaneously. You know what I think? TYLER I’m way ahead of you. DIVYA This is our guy. CUT TO: 39 INT. SECOND DEPOSITION ROOM - DAY It’s MARK and his LAWYERS again but this time on the other side of the table are TYLER and CAMERON, DIVYA and their lawyer, GAGE, whose family had first-class seats on......

Words: 29858 - Pages: 120

Premium Essay

Tivo companies. |Domestic Company |Investor |Amount Invested | | | |(Rs. bn) | |Jagran Prakashan |Independent News& Media |1.7 | |HT Media |Public (IPO) |3.7 | |Jagran Prakashan |Public (IPO) |3.3 | |Deccan Chronicle |Public (IPO) |1.5 | |HT Media Henderson |Henderson |1 | |Dainik Bhaskar |Warburg Pincus |1.5 | |Amar Ujala |DE Shaw |1.2 | |Ushodaya Enterprises |Blackstone |12 | Source: Ficci PWC, companies Global crises: Due to global crises in the whole world the corporate has control their expenditures and due that they had restricted the their advertising expenses which directly affect the earning of different medias and this also affect the print media earnings because advertising income contributes 75% of their total earnings and due to these reduction their earnings are negatively affected.......

Words: 28897 - Pages: 116

Premium Essay


...registration form and after fill up the registration form we can log in our website as a member and also we can see millions of profile. Also we can see that on the left side there is a some point what type of benefit we got after registration and also we can sent the bio-date to our office. My life | | |Tarot Card | |By Celebrity : Divya Chugh | |Now meet Divya Chugh a International Award winner Tarot Card reader to solve your marriage related problem, Compatibility issues, Delay in Marriage. Ask her question right| |now... | |more details >> | | ......

Words: 840 - Pages: 4