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Disney Company Case Study

In: Business and Management

Submitted By tamurbutt
Words 7894
Pages 32
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Case Study 1

Ryan Duran
Amanda Greathouse
Andy Cook
Nick Miller
Hillary Hughes
Elizabeth Schaible
Table of Contents

Company Profile

History 3

Organization, Mission, and Culture 3

Functional Area Assessment 9

Internal Environment

Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17

External Environment

Key External Forces 19 EFE 23 Competitive Analysis 28

CPM 30

Objectives

Short Term 32

Long Term 33

Grand Strategies 34

Initial Findings 36

Company Profile

Company History

The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing.

Organizational Mission and Culture

Mission Statement

The original mission of the Walt Disney Company was to “nurture the imaginations of children around the world as well as to celebrate American values.” This was a very simple mission statement for an originally simple company. As the Walt Disney Company has grown and changed over the years, the mission statement has grown to accommodate all aspects of the company. Currently, Disney states that “The mission of The Walt Disney Company is to be one of the…...

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