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Country Analysis: Proposal

In: Business and Management

Submitted By surjitrhona
Words 1135
Pages 5
1.0 Introduction
LCO is a new telecommunication company in the domestic market of Australia. The company has made a huge market presence after releasing their innovative product “Q-chat” in the Australian market. Having great results with the product in Australia, LCO feel they can build on the success and decide to go broad and target the European market. The two countries that are proposed are Poland and Hungary, which will be analysed on the criteria in section 4.0.

2.0 Product: “Q-chat”
This product is a telecommunication device that runs purely on the basis of messenger through MSN and Yahoo. The product is NOT a mobile phone. Both these countries’s telecommunication markets are over saturated with mobile phones, making it very competitive. The product is manufactured in Japan for their high resources in technology resources. Q-chat is an innovative, telecommunication alternative for people who use the SMS function heavily. The product consists of the following features: • GSM – Function connecting Q-chat to the internet • GPRS – Function allowing internet connection to be done on a wireless mode • TDMA – Function that allows the date to be transferred
All these functions are combined and presented into a small, compact accessory item. The item can be carried everywhere and is aimed at both females and males. Q-chat will run on the pre-paid sim card function, giving customers different rates depending on the amount of credit they wish to purchase. (GSM World, 2006, ¶2).

3.0 Country Summary: Hungary
The republic of Hungary is democratic state with a population of 10,106,000 people. The country was one of many countries to be granted acceptance into the European Union on the 1st of May 2004. Being a member of the European Union means adopting the European Monetary Union, the standard currency known as Euro (Glanz, 2006, pp25:¶2).
The main…...

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