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Bus 219 Week 2 Individual Assignment

In: Business and Management

Submitted By cpg0506
Words 895
Pages 4
Club IT
BIS 219
May 2, 2011

Club IT While I was an intern I was responsible for analyzing Club IT’s needs, I decided to pay them a visit one weekend and see for myself what needed to be done. Although I had a wonderful time, I started to wonder about the club and the people that it attracts.. I did notice that it had a young feel to it, with heart pumping music, lighting, special effects and would be very popular with the people young of age. This could also be a nice place for the older crowd to hang out also. There were several IT issues that started going through my mind. I decided to look over the club’s website to see how much of the club’s information was available to the public and if it needed any adjusting. I decided that the Customer Orientation Strategy would give Club It the best competitive advantage.This is because the despite all of the club’s potential, it was still very empty. Creating an excellent mission statement, addressing the IT needs in relation to the Club’s needs, and performing the customer orientation strategy will enhance this club’s IT ability and clientele. Shortly after viewing Club IT’s website, I noticed that they already had an appealing mission statement in place. That mission statement is “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (Club IT ) Their mission statement is quite appealing, and says everything about what they are trying to accomplish. They are trying to provide the community with live music with DJ’s, and a place to dance with excellent refreshments that are sure to impress.. They also want to provide a place for the community to meet regularly and socialize. I believe that the vision is there, and definitely possible with the changes that will be made. From visiting the club, I believe that the club’s clientele are people that are young to middle aged, and full of fun and energy. They are definitely music lovers with high spirits. This gave me plenty of ideas of how IT can enhance the club’s exposure. In terms of IT, the club is fairly new and not well advertised, so there is not a huge IT department or even a need for one. There is just a need for the club managers to be able to manage their information resources. I noted that as information comes in, the managers would need to have this entered into their computer. Depending on how much they are willing to spend, I suggested that they upgrade to software that houses both name and pictures of driver’s licenses that can be given to the receptionist or host. This way, repeat customers can move quickly through the door by just saying their name. These computers can also be located at any bar inside the club. This will help to eliminate under-aged drinkers as well. Since the place is not a large place, there will only be a need for about 3 computers of this type; one for the host, office, and bar. The owners would be responsible for keeping these files updated and accurate. Because this type of software is a lifesaver for clubs, there is not much maintenance needed. Lastly, the competitive advantage strategy that I suggested for the club to use is the Customer Orientation Strategy. This strategy is great for concentrating on making customers happy. This strategy is very effective with web-based systems because of the personalized relationship with each customer. I suggested that E-invites, E-flyers, E-announcements, and any other type of E-message be included in this strategy. The information that is stored from the computers can be used to send these invites, but the largest invites to the club would be done by creating E-announcements on other sites such as Facebook, Myspace, Twitter, or any other public place. The places house younger adults, as well as older adults. Every announcement would note the web address for the club. I also suggested that the owners put an email submission box on their website where people can sign up for newsletter for events for the clubs. After all of these things are put in to place, I had one last suggestion. I suggested that the owners do a “One Night Only” event of some kind, and announce it online and with physical flyers. This event can be free drinks, everyone gets in free, or anything out of the ordinary to get people excited about going. This process will ultimately be the start of the increase in clientele. Overall, Club IT has so much potential to develop excellent resources to use with their new IT systems. With this updated technology, and ideas, they will be able to increase their clientele, and keep their clients personal information up to date, while giving the clients a feel of a personal relationship. Moreover, creating an excellent mission, addressing the IT needs in relation to the Club’s needs, and performing the customer orientation strategy will enhance and increase this club’s ability and clientele.

Reference
Club IT About (2007) About. Retrieved on May 2, 2011 from http://higheredbcs.wiley.com/legacy/college/rainer/0471736368/club_it/about.htm…...

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