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Bus 210 Swot Analysis

In: Business and Management

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SWOT Analysis

Axia College of University of Phoenix

The Trend Setters business plan is a well rounded, equipped, and full of detailed information. It is a hair and beauty salon that is looking to serve the needs of an ordinary person. Trend Setters Hair Studio does not want to come off as an expensive, up-scale salon. It wants to make you feel as if you’re in one but with prices that won’t break the bank.

For starters, it has much strength. The venture was started by Stacey Spinale, she not only has a good work ethic but her husband, Frank Spinale Jr., has worked in a prestigious, upscale salon for about two years. The two of them are the creative forces behind Trend Setters Hair Studio. Their business model is well-developed. They have taken the time to look into other salons in their area and nothing is like what Trend Setters will be. At Trend Setters Hair Studio they plan on having a variety of services to offer their clientele. For example, the hair department will consist of; cuts, relaxes, color, perms, and many other services. As for the nails, there will be manicures, pedicures, polish, and sculpted nails available. So they do have plenty of services to satisfy all their customers’ needs. When it comes to marketing the owners plan on spreading the news by word of mouth and hoping that existing customers will contribute to that. By promoting that way they will reward the both new and old customers. Trend Setters Hair Studio has sufficient amount strengths in their business plan.

Continuing on with the Strengths, Weakness, Opportunities, and Treats Analysis (SWOT), I did not find many weaknesses in this business plan. A concern I did have was with the marketing, the bulk of their advertisement is going to be done through word of mouth. I do feel as though some kind of investment should be made for more advertisement. They…...

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