Premium Essay

Brand Sense in Cinema Industry Ch. 1

In: Other Topics

Submitted By andinie85
Words 11573
Pages 47
CHAPTER I
INTRODUCTION

1. Background of Study According to Dewan Film Indonesia (1994:7) the first Cinema in Indonesia was built in December 1900, the first class ticket was 2 Gulden (silver) and the second class was 2.5 Gulden. Another rules in ticketing was by dividing the price into 3 classes. The third class, known as “goat class” was the cheapest.

Started at Gambir open field (now, Monas), the building was a warehouse with a wall from gedek (plaited bamboo skin) and iron roof. Named as Talbot (taken from the owner’s name), it moved from one city to another when the movie season ended

There was another Cinema known as De Callone (name of the owner) in Deca Park. Known as “misbar (gerimis bubar)”, an open Cinema, De Callone was a starter of Capitol Cinema in Pintu Air. Back then, the movie showing was silent. Sometimes, they put music together with the movie but it didn’t match.

Decade 1950’s was the golden period of Cinema business. The competitors of Cinema were drama, human Wayang, Ketoprak, etc, which technically was below the standardization of cinematography technology. Compared to the organized cost of drama and the rest, Cinema cost was cheaper because it only repeated the movies again and again (Haris, 1992:19).

In 1951, Metropole Cinema was built in Jakarta. It was supported with 1.700 seats capacity, had vacuum and blower ventilation, 3 floor building, dance floor, and swimming pool.

Competition got higher by time. In 1955, Indra Cinema in Yogyakarta, supported the Cinema with shops and restaurants to fulfill their costumer’s (viewer) needs. Majestic Cinema in Bandung paid attention with their viewer’s needs of safety. They divided the seats into 2 rows, men and women (Haris, 1992:28).

In the new political era, Cinema business grew fast, both the Cinema facilities offered and national…...

Similar Documents

Premium Essay

Food Industry-Brand India

...Food Industry Last Updated: June 2012 Introduction The food services sector in India is expected to witness a 50 per cent increase in investments in 2012 to about US$ 750 million, as food suppliers and retail companies plan to scale up business and stay competitive by tapping the large potential of the domestic market. Of the total investments of US$ 750 million in 2012, about US$ 165 million has gone into purely front-end retail, such as fast moving consumer goods (FMCG), food and beverage firms. India is the world's largest milk producer, accounting for around 17 per cent of the global milk production, according to RNCOS research report titled, 'Indian Dairy Industry Analysis'. The study anticipates that the milk production in India will grow at a compound annual growth rate (CAGR) of around 4 per cent during 2011-2015. Further, India has emerged as one of the largest potential markets for organic food consumption globally. The organic food is invariably catching up pace among the Indian retailers, especially with the niche retailers owing to wide awakening among Indian consumers towards leading a healthy life, as per RNCOS research report titled, 'Indian Organic Food Market Analysis'. We anticipate that the sector will post significant growth during 2011-2013, growing at a CAGR of 15 per cent. Indians spend US$ 64 billion annually on eating out, which includes $13 billion on eating in quick-service restaurants (QSRs) such as McDonald's and Costa Coffee,......

Words: 2109 - Pages: 9

Premium Essay

Task Sheet 2 - Reading 2 - Buyology Ch 8 a Sense of Wonder Selling to Our Senses

...Task Sheet 2 - Reading 2 - Buyology ch 8 A SENSE OF WONDER Selling to Our Senses A - Text related questions The author argues that when it comes to advertising, sight is the most important of senses. True or False? True. What is ‘sensory branding’? Companies are discovering, they’d be better of not just inundating us with logos but pumping fragrances into our nostrils and music into our ears. It is sensory branding. In the first experiment, what happened when the image and the fragrance didn’t match up? Subjects rated the image-fragrance combinations to be more appealing than either the image or the fragrance alone.pleasantness quotient dropped. What are mirror neurons (you will have to research this outside the text)? Mirror neurons represent a distinctive class of neurons that discharge both when the monkey executes a motor act and when it observes another individual (a human being or another monkey) performing the same or a similar motor act ( Figure 1). These neurons do not discharge in response to the simple presentation of food or of other interesting objects. They also do not discharge, when the monkey observes hand actions mimicked without the target object. Thus, the effective visual stimulus is the observation of a hand interacting with an object (Gallese et al. 1996, Rizzolatti et al. 1996a). Why do supermarkets have bakeries close to their entrances? Not only does the fragrance of just-baked bread signal freshness and evoke powerful feelings of comfort......

Words: 593 - Pages: 3

Premium Essay

Brand Switching in Telecom Industry

...span of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage to another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with a cordless telephone (which is simply a phone with a very short wireless connection to a local phone outlet). A newer service similar to cellular is personal communications services (PCS). The Global Cellular Mobile Industry: The global mobile phone industry is based on many different manufacturers and operators. The industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Four large manufacturers of mobile phones are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to these companies there are many manufacturers that operate globally and locally....

Words: 302 - Pages: 2

Free Essay

Brand Switching in Telecome Industry

...probably the most ignored element of goal-setting. Most people do not date their goals; however, truly successful people always do. It’s an automatic piece in setting and planning goals. Your “when” is essential to your manifestation success; it tells you the time and date that your desires will show up in your life. Have you ever heard someone say, “Sure I am going to clean out the garage”? How often does it really happen? Right – never. The truth is that one of the main reasons goals aren’t met is because they have no date – no end time. There is no clear and set time that they are expected to happen. Quite frankly, a goal without a date is merely fantasy – it’s not real. Putting a date on your goals makes them real – it gives you a sense of urgency to act. If you don’t have a clue when you want to get where you want to go, you may never get there and even if you do – you will most likely be too late. It’s like the same New Year’s resolutions that get made year after year and almost none actually manifest for most people. The people who see their New Year’s resolutions come to fruition are in fact goal setters. They understand and utilize the 5 W’s of manifestation otherwise; they would end up like most people who make these meaningless commitments every year – nowhere. It may sound harsh but it’s true. What is the point of setting a goal if you do not have a date in mind of when you want to achieve it? That’s no different than saying over and over again “I’d love to go...

Words: 2209 - Pages: 9

Premium Essay

Ch 1-3

...Partial Fulfillment of the requirements for the Degree of Doctor of Education By Jeanne Nelson Argosy University Sarasota Campus March, 2013 Dissertation Committee Approval: ------------------------------------------------- Dissertation Chair: Dr. Janice Powell Ed.D Date ------------------------------------------------- Committee Member: Dr. Denise Davis-Cotton Ed.D Date ------------------------------------------------- Program Chair: Dr. George Spagnola Ed.D Date TABLE OF CONTENTS TABLE OF TABLES ii TABLE OF FIGURES vii TABLE OF APPENDICES ix CHAPTER ONE: THE PROBLEM AND ITS COMPONENTS 1 Introduction 1 Problem Background 1 Purpose of the Study 1 Problem Statement 2 Research Questions 2 Limitations and Delimitations 3 Definitions of Terms 4 Significance of the Study 8 Overview of Study 8 CHAPTER TWO: REVIEW OF THE LITERATURE 9 Introduction 10 Introduction to the i-Generation 12 Technology’s Role in School Reform 14 Technology and Student Achievement 19 Teaching Reading Through the use of Technology 23 Pearson’s Digital Learning Platform SuccessMaker 25 Summary 30 CHAPTER THREE: METHODOLOGY 31 Introduction 31 Research Design 32 Target Population 33 Instrumentation 33 Assumptions 34 Procedures 34 Data Processing and......

Words: 9921 - Pages: 40

Premium Essay

Consumer Behavior Ch 1

...Chapter 1 questions taken directly from the study guide 1. Distinguish between a need and a want. A need would be the psychological, social or physiological product that the customer needs to survive or has use for. While a want is usually frivolous and the customer does not necessarily have a use for it, it just appears appealing to them at the moment. 2. What is motivation? Motivation is a basic concept in human behaviour. It is literally the driving force in a person that makes them take a particular action, like the reason for purchasing a certain product or paying for a service. 3. What is meant by homeostasis? Homeostasis is considered the psychological equilibrium. It is considered to be the perfect balance or in between area of need satisfaction and deprivation. We all strive for a state of homeostasis, whether it be in our satisfaction with our products and services, or in life. 4. What are marketers commonly accused of? Marketers are often accused of creating a need for a product or a service that would not exist if it were not for the aggressive and repetitive marketing activities that educate, inform and even persuade consumers to buy those products and services. However, it should be looked at from a different point of view. Rather than thought of creating needs, they encourage potential buyers to want or desire the brand by associating it with satisfaction of a need. 5. What do marketing communications convey? ......

Words: 641 - Pages: 3

Free Essay

Ch 1 and 2 Notes

...------------------------------------------------- Ch 1 Introduction 1.1 Why Learn Statistics? * Statistics is the branch of mathematics that transforms numbers into useful information for decision makers. Statistics lets you know about the risks associated with making a business decision and allows you to understand and reduce the variation in the decision-making process. * Statistics provides you with methods for making better sense of the numbers used every day to describe or analyze the world we live in. * Statistical methods help you understand the information contained in “the numbers” and determine whether differences in “the numbers are meaningful or just due to chance. * Why learn statistics? First and foremost, statistics helps you make better sense of the world. Second, statistics helps you make better business decisions. 1.2 Statistics in Business * In the business world, statistics has these important specific uses: 1. To summarize business data 2. To draw conclusions from those data 3. To make reliable forecasts about business activities 4. To improve business processes * The statistical methods you use for these tasks come from one of the two branches of statistics: descriptive statistics and inferential statistics. * Descriptive statistics are the methods that help collect, summarize, present, and analyze a set of data. * Inferential statistics are the methods......

Words: 1278 - Pages: 6

Free Essay

Brand Sense

...ŞCOALA NAŢIONALĂ DE STUDII POLITICE ŞI ADMINISTRATIVE FACULTATEA DE COMUNICARE ŞI RELAŢII PUBLICE Dr. BOGDAN-ALEXANDRU HALIC Dr. ION CHICIUDEAN ANALIZA IMAGINII ORGANIZAŢIILOR - BUCUREŞTI, 2010 - CUPRINS Cuvânt înainte / 2 1. Imaginea socială a organizaţiilor /3 2. Sistemul indicatorilor de imagine / 19 3. Instrumente de lucru / 38 4. Complexul imagologic / 51 5. Profilurile de imagine şi indicii de imagine / 60 6. Interpretarea profilurilor de imagine / 80 7. Profilurile de imagine evenimenţiale şi indicii evenimenţiali / 100 8. Profilurile mass-media şi indicii mass-media / 107 9. Diagramele dinamică şi indicii dinamică / 122 10. Cuantificarea datelor / 139 11. Analiza imaginii / 167 12. Planificarea imaginii / 181 Anexa 1. Profiluri de imagine primare/ 189 Anexa 2. Profiluri de imagine ponderate / 197 Anexa 3. Profiluri mass-media primare / 205 Anexa 4. Profiluri mass-media ponderate / 211 Orientare bibliografică / 215 1 Cuvânt înainte Elaborarea cursului Analiza imaginii organizaţiilor a constituit o interesantă experienţă, în primul rând pentru autori. Venind pe un teren nou în metodologiile de gestionare a imaginii organizaţiilor – în care se afirmaseră fructuoase preocupări pentru analiza (cu instrumente specifice sociologiei) a conţinutului şi a metodelor de prelucrare statistică a seriilor de date – a trebuit să construim sub o puternică presiune a timpului atât conţinutul cursului, cât şi instrumentele de investigaţie ştiinţifică......

Words: 49127 - Pages: 197

Premium Essay

Ch.1 Outline

...Ch.1 [FINANCIAL ACCOUNTING AND ACCOUNTING STANDARDS] I. Essential characteristics of accounting are: a. The identification, measurement, and communication of financial information i. Financial statements b. Economic entities ii. Financial information c. Interested parties II. What is the purpose of information presented in notes to the financial statements? d. To provide disclosure required by GAAP III. Capital Allocation e. Financial reporting iii. Financial information a company provides to help users with capitol allocation decisions about the company f. Users iv. Investors and creditors use financial reports to make their capital allocation decisions v. Audience- are reasonably well-informed users g. Capital allocation vi. The process of determining how and at what cost money is allocated among competing interest vii. Interested in investors’ money to make good capital allocated decisions. h. An effective process of capital allocation is critical to a healthy economy, which… viii. Promotes productivity ix. Encourages innovation x. Provides an efficient and liquid market for buying and selling securities IV. Objective of accounting i. General purpose Financial statements xi. Provide the most useful information possible at the least cost 1. Equity investors are the......

Words: 795 - Pages: 4

Premium Essay

Journals Ch. 1-4

...Journals Ch. 1-4 Chapter 1 Pg. 8 Would you describe yourself as a multiracial, or do you see yourself as belonging to a single race? Why? I consider myself multiracial. I come from a Hispanic culture but after living in Miami for so many years, and being surrounded by such a cultural landscape I have also adopted into the American culture. I am also white. Pg. 12 Have you or any member of your family ever encountered a glass ceiling? Explain. Luckily no one in my family has encountered a glass ceiling; they all work for diverse and accepting companies. Pg. 14 As you read the following scenarios that represent a range of reaction (Cultural Cruise Control, Beginning Adjustments, and Fine tuning), with whom do you most identify? Why? I identify the most with fine-tuning. Miami is an extremely diverse city and after living here for so many years, I have learned to respect and appreciate all the diversity that surrounds me, to the point that I am very comfortable with it. Pg. 16 Describe a life experience in which you were in cultural cruise control. Then describe another experience in which you were engaged in beginning adjustments or fine-tuning. Compare these two experiences. One time I was on the way to Orlando with my family, my dad was driving and we got pulled over by a cop. The cop approached our car casually, the moment he started talking to my dad and realized I was translating for him, his approached changed completely! He started being rude and...

Words: 2479 - Pages: 10

Premium Essay

Hoyer Ch 1

...CHAPTER 1 Understanding Consumer Behavior TRUE/FALSE 1. GOOGLE CONDUCTS RESEARCH ON JAPAN’S CONSUMERS BECAUSE THEIR HEAVY USE OF CELL PHONES TO ACCESS THE INTERNET. Ans: T Page: 2 AACSB: Technology 2. Consumer behavior involves more than buying and using goods and services. Ans: T Page: 3 AACSB: Analytic 3. The average U.S. household spends $127 per day on goods and services. Ans: T Page: 5 AACSB: Analytic 4. Online shopping is growing by more than 30 percent every year. Ans: F Page: 8 AACSB: Technology 5. The primary reason, according to your text, that people prefer to shop online is that there is a wide selection. Ans: F Page: 10 AACSB: Technology 6. The four domains of consumer behavior are (1) psychological, (2) the process of making decisions, (3) the consumer’s family upbringing, and (4) consumer behavior outcomes. Ans: F Page: 11 AACSB: Analytic 7. In consumer behavior, recognizing a problem occurs when consumers realize they have an unfilled need. Ans: T Page: 12 AACSB: Analytic 8. Culture refers only to the typical or expected behaviors or norms of religious groups. Ans: F Page: 13 AACSB: Analytic 9. Jack is an avid gamer and meets John, who plays similar video games. Jack would consider John as a part of his reference group. Ans: T Page: 14 AACSB: Analytic 10. One reason marketers study consumer behavior is because it helps them to create new......

Words: 4412 - Pages: 18

Premium Essay

Industry/Strategy Analysis for Yum Brands

...Topic: Industry/Strategy Analysis for YUM Brands Introduction Yum Brands based in Louisville, Kentucky, is one of the world’s largest restaurant companies with over 41,000 restaurants in more than 125 countries and territories. Primarily through the three concepts of KFC, Pizza Hut and Taco Bell (the “Concepts”), the Company develops, operates, franchises and licenses a worldwide system of restaurants which prepare, package and sell a menu of competitively priced food items. Their restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Their goal is to continue to build three global, iconic brands that people trust and champion. They are evolving KFC, Pizza Hut and Taco Bell into more relevant, engaged, connected and caring global brands. Industry/Strategy analysis Industry Analysis Demand Even though US encounters cautions consumer spending, sluggish economic growth in the first quarter of 2014, customers’ demand in the restaurant industry is still stabilizing after years of declines, which can be found from the recent US sales trends. According to S&P industry surveys, the largest US restaurants as a group continued to recover in 2013 from the great recession. There are a number of reasons discussed as following: First, fast-food restaurant consumption is an important lifestyle for each individual. Restaurants are offering products and services that consumers actively seek out and......

Words: 1298 - Pages: 6

Free Essay

Ch. 1 Review Question

...Ch. 1 Review Questions 1. Redundancy is the duplication of data or storing of the same data in more than one place. Redundancy wastes space and can lead to inconsistencies in information. 2. Nondatabases are time consuming and have a definitive amount of entries that can be made. 3. Entity is a person, place, object, event, or idea in which you want to store data; attribute is a characteristic or property of an entity. 4. Relationship is an association between entities. One to many relationships is when one entity associates with many other entities but many entities associate with just one. 5. Database is a structure that can store information about multiple types of entities the attributes of those entities, and the relationship between the entities. 6. Using common columns in the two tables creates it. 7. Visual way to represent a database. 8. Program, collection of programs through which users interacts with a database. 9. Determine the structure of the required database. 10. Screen objects used to maintain, view, and print data from a database. 11. The DBMS ask questions about desired content and appearance of each report and then creates the report automatically based on the answer. 12. Data of various users can be combined and shared among authorized users, allowing all users to access greater pool of data. 13. A person or group to be in charge of the database. 14. With the database approach, changing a......

Words: 426 - Pages: 2

Premium Essay

Bsad Ch 1

...CH 1: Supplementary exercises 2, 3, 7, 8, 13, 14, 19, 20, 25 (pgs 25-32). 2. a. There are 10 elements in this data set. b. There are 5 variables in this data set. c. Categorical Variables = Operating system and CPU manufacturer Quantitative variables = Cost ($), Display size (inches) and Battery life (hours). d. Variable Type of measurement Operating system Nominal CPU Manufacturer Nominal Cost Interval Scale Display Interval Scale Battery Interval Scale 3. a. Average cost = (599+299+499+860+668+899+530+590+525+360) / 10 = 5829/10 = $ 582.9 b. Average cost of tablets with windows operating system, = (599+860+668+899+590)/5 = 3616/5 =$723.20 Average cost of tablets with Android operating system, = (299+530+525+360) /4 = $428.50 So, the cost of a tablet with windows is about 1.7 times more expensive than an Android. c. Percentage of tablets using CPU manufactured by TI OMAP = (2/10)*100 = 20% d. Percentage of tablets using Android operating system = (4/10)*100 = 40% 7. a. The data collected by Kroger in this example are Categorical. b. Nominal measurement scale has been used. 8. a. The sample size for this poll is 762. b. The data are categorical. c. It make more sense to use percentage in this kind of survey. d. Number of individual saying Yes = 67% of 762 = 511 13. a. The variable of interest is federal spending. b. The data are quantitative. c. The data are time series. ...

Words: 545 - Pages: 3

Premium Essay

Ch 1 Questions

...Accounting Information Systems, 12e (Romney/Steinbart) Chapter 1 Accounting Information Systems: An Overview 1) Which of the following statements below shows the contrast between data and information? A) Data is the output of an AIS. B) Information is the primary output of an AIS. C) Data is more useful in decision-making than information. D) Data and information are the same. Answer: B Page Ref: 4 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 2) Information is A) basically the same as data. B) raw facts about transactions. C) potentially useful facts when processed in a timely manner. D) data that has been organized and processed so that it's meaningful. Answer: D Page Ref: 4 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 3) The value of information can best be defined as A) how useful it is to decision makers. B) the benefits produced by possessing and using the information minus the cost of producing it. C) how relevant it is. D) the extent to which it maximizes the value chain. Answer: B Page Ref: 4 Objective: Learning Objective 1 Difficulty : Moderate AACSB: Analytic 4) An accounting information system (AIS) processes ________ to provide users with ________. A) data; information B) data; transactions C) information; data D) data; benefits Answer: A Page Ref: 10 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 5) Information that reduces......

Words: 6299 - Pages: 26