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Best Buy Sales Promotion

In: Business and Management

Submitted By Steeljersey
Words 1052
Pages 5
MKTG - 410
Sales Promotion

Objective:

For the objective of the sales promotion plan this is more aimed towards the people they're looking to save money by using coupons, discount codes, and other sorts of items I'll take a certain percentage of off of items. We are going to want to be sending out more of these coupons try to get more people in this door whether the actual physical store or through our online website and catalog. Throughout the year will be having different sales and promotions and some will include Black Friday, Easter, Christmas, New Year's, and super bowl sales. The research and analysis of past markets we are able to understand that with promotions during these times sales dramatically increase. This is similar to the Internet marketing and direct marketing segment seeing how we will be both e-mailing and physically sending newsletters to the people that have signed up for the service, we will also be adding this into our weekly and monthly newsletters that are available for pickup at any local store across the nation. Along with our normal newsletters that we have organized a special want they'll give the people their Best Buy reward zone customers a special 40% off any item in the store two times a year. By doing this we are not be able to draw more people in both landline and in the physical store to help increase sales for the fiscal year outperformed the previous years.

Budget:

For the sales promotion plan that we're going to create there will be a total of $150,000 allocated towards this for an annual year. This will give us enough money to print up all of the brochures newsletters and other equipment to have a successful sales promotion. With brochures and newsletters costing anywhere from $.50 to two dollars to make we will have more than enough money that is allocated to the sales and promotion to let us see positive…...

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