Premium Essay

Beauty Salon

In: Business and Management

Submitted By steph92
Words 3719
Pages 15
BEAUTY SALON Business Plan

BEAUTY SALON Business Plan

Contents

1.0 Executive Summary 2 1.1 Objectives 3 1.2 Keys to Success 4 2.0 Company Summary 4 2.1 Start-up Summary 5 2.2 Target Customers 6 2.3 Management 6 3.0 Services 7 4.0 Industry Analysis Summary 7 5.0 Market Analysis 9 6.0 Strategy and Implementation 9 6.1 Competitive Edge 10 6.2 Marketing 11 6.3 Promotional Strategy 12 7.0 Financials 13 7.1 Sales Forecast 13 7.2 Personnel Plan 14 7.3 Start-up Funding 14 7.4 Profit & Net Worth 16 7.5 Projected Profit and Loss 17 7.6 Projected Cash Flow 18 7.7 Projected Balance Sheet 19

1.0 Executive Summary

________ will be a full-service beauty salon. The business is being developed to consistently provide high customer satisfaction through unparalleled service, quality products, and furnishing a friendly atmosphere at a reasonable price/value relationship. We will also maintain a positive, fair, and creative work environment, which respects diversity, ideas, and hard work.
The business founder believes that hair should not only compliment one’s lifestyle, but stand out as a main focal point of an individual’s personal style. The ambitions of the founder to one day start her own salon, and the procurement of all the elements necessary to support a salon, has made this business one of great potential. The company's founder, ________________ has been in the beauty industry for the past ________ years.
Products and Services
____________ will offer a wide variety of services and products. The business will provide both males and females with any type of hair styling services. All these services will be done, and products sold, in a relaxing yet professional setting.
Location
We have chosen ________ as the city for the business venture. Our location will have…...

Similar Documents

Free Essay

Sally Beauty

...Background: Sally Beauty Holdings, Inc. also known as Sally Beauty Supply (SBS) is an international specialty retailer and distributor of professional beauty supplies with revenues of more than $2.6 billion annually. The Company sells and distributes through over 4,000 stores, including approximately 200 franchised units, throughout the United States, the United Kingdom, Belgium, Canada, Chile, Puerto Rico, Mexico, France, Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 6,000 products for hair, skin, and nails through professional lines such as Clairol, L'Oreal, Wella and Conair, as well as an extensive selection of proprietary merchandise. SBS sell up to 9,800 professionally branded products targeted professional and hair salon and resale the supply to their customers (Sally beauty supply, 2012). Area of Concern: SBS is one of the leaders in the beauty supply industry providing men and women with products and knowledge to maintain their looks and feel good about themselves. However, there are other alternative to look good and feel good by going into the health and fitness industries, cosmetic surgery industry, and the fashion industry. What’s keeping SBS on the edge is giving the consumer the best quality hair products at a reasonable, affordable price. SBS is one of the dominant hair product retailers and the success of Sally’s is a matter of whether or not the brand can compete with a more diversified market and continue to dominate the hair......

Words: 484 - Pages: 2

Free Essay

Salon and Spa

...usually after its profitability and its ability to satisfy the needs and wants of the customers. Business is defined as an activity which involves exchange of goods or services for the benefit of both the owner and the customer. In our own perspective, we think of a business that will establish a new trend of Beauty Salon. A Beauty Salon combined with a massage spa open for 24 hours. The beauty salon is where a woman goes to have their hair and nails done. Through this study, we want to change every woman’s concept about beauty salon. Our beauty salon is not merely about transformation, we can also offer new relaxing services. Beauty and make up are like the wheels of a cart or the two sides of a coin. Women are naturally beautiful in themselves, but a little make-up does help a lot in removing the stress mark. Speaking of stress mark, we decided to improve the ways on how we remove our customers’ strains through offering different massage services. Every woman and man wants to be presentable regardless of their age, so the beauty salon is the place to go. Beauty salon and spa is also like a temple; however, the difference is that we go to worship in the temple while in the salon or spa; we go to be served and worshipped by therapists and beauticians....

Words: 301 - Pages: 2

Premium Essay

Beauty

...History of makeup Have you ever wondered beauty can be a pain? We often say beauty is pain, but people in ancient times actually believed it. The first use of makeup was found in ancient Egypt around 400 BC. Later, the ancient Greeks and Romans started using makeup but were unaware use of life threatening chemical properties such as uses of mercury and white lead. The ancient Egyptians had a wide amount of makeup utensils. They mainly used kohl to outline the eyes. Kohl was made up of lead, copper, burned almonds, soot and other ingredients. The ancient Egyptians believed that eye makeup could ward off evil spirits and improve better eye sight. Over the centuries, women used burnt matches to darken their eyes, berries to stain lips. They used a young boy’s urine to remove freckles and they also swallowed ox blood to improve their complexions. Women used homemade cosmetics usually to improve their beauty. They put their beauty and health at risk by using and experimenting with the dangerous chemicals such as arsenic, lead, mercury and even leeches to give themselves a pale appearance deemed beautiful in the old day. The uses of makeup were different all around the world. They used make up and other beauty products for different purposes. Middle East (Persia): Persian women used henna to stain their hair and faces with the belief that these dyes enabled them to summon the majesty of the earth. Europe: According to Church leaders beliefs during middle ages the......

Words: 1578 - Pages: 7

Free Essay

Beauty

...Bijal Lad Beauty 9/28/12 Beauty is in the eye of the beholder. Beauty is a quality present in a person or object that gives pleasure or great satisfaction to the mind. Many people have a different definition of beauty whether it is appearance, their personality or the work they have done. Looking into celebrity culture, people follow it to help them feel beautiful or use celebrities as motivation. Celebrities are our role models and we try to follow them in the latest fashion like clothing, hair, make-up and acting. Teens especially want an iconic person to look up to and follow them for their selflessness deeds and actions. Celebrities like Tyra Banks, Oprah Winfrey, and Queen Latifah are example of iconic celebrities that many people look up to and try to mimic in order to feel self-fulfilled. Celebrity culture does help define our view of beauty for men and women worldwide. The celebrity culture is in our lives every day, people try to copy them in any way possible because they are they’re our role models. Tyra Banks is an exceptional model that has been through many difficulties as an African American model. She faced racism as a child when she first began her modeling career. As she was getting older she began to put aside all the harsh comments and continued her passion for modeling. Tyra Banks was the first black young woman in the modeling business. As she was growing up, she became very famous because of her age, origin, and difficulties she faced as a young...

Words: 943 - Pages: 4

Free Essay

Salon and Spa

...------------------------------------------------- Beauty salon From Wikipedia, the free encyclopedia A beauty salon or beauty parlor (beauty parlour) (or sometimes beauty shop) is an establishment dealing with cosmetic treatments for men and women.[1] Other variations of this type of business include hair salons and spas. There is a distinction between a beauty salon and ahair salon and although many small businesses do offer both sets of treatments; beauty salons provide more generalized services related to skin health, facial aesthetic, foot care, aromatherapy, — even meditation, oxygen therapy, mud baths, and many other services. ------------------------------------------------- Beauty treatments[edit] Massage for the body is a popular beauty treatment, with various techniques offering benefits to the skin (including the application of beauty products) and for increasing mental well-being. Hair removal is offered at some beauty salons through treatments such aswaxing and threading. Some beauty salons style hair instead of going to a separate hair salon, and some also offer sun tanning. Other treatments of the face are known as facials. Specialized beauty salons known as nail salons offer treatments such asmanicures and pedicures for the nails. A manicure is a treatment for the hands, incorporating the fingernails and cuticles and often involving the application of nail polish, while a pedicure involves treatment of the feet, incorporating the toenails and the......

Words: 509 - Pages: 3

Free Essay

Beauty

...Definition : Beauty Beauty is a subjective word and is defined differently from every person. Audrey Hepburn, a beautiful woman both inside and out once said, “The beauty of a woman does not lies on the clothes that she wear, the figure that she carries, or the way she comb her hair. The beauty of woman must be seen from her eyes because that is the doorway to her heart, the place where love resides.” To me, beauty is defined by the measurement of your personality and morality. However, people nowadays tend to define beauty through what they see in social rather than the inner beauty itself. The media has effectively brainwashed our society into accepting a false, even potentially dangerous definition of beauty. They want us to believe to having the closest to correct bust line and waist line with lipstick and mascara on is decent enough to show our beauty. One example that proves the significance of outer beauty in our society is the increase of beauty products and services that we have today. All of these products and services emphasize the beauty on the outside, not the inside which in truth shows the truly beauty of ourselves. It is undeniable people nowadays invest more on their appearance as they believe to media’s interpretation of beauty. As you can see, most salons and spas are fully booked, nail salon chairs were occupied, and the sales of beauty products increase from day to day. The influence of media is too strong that people only judge appearance to define......

Words: 652 - Pages: 3

Premium Essay

Salon

... Business Plan for Jan's Hair Salon Jan Bates Bus/211 12/01/2014 Gary Reeves Business Plan for Jan's Hair Salon Table of Contents 1.0. Executive Summary…………………………………………………………. 2.0. Product and Service ………………………………………………………….. 2.1. Service ………………………………………………………………………… 2.2. Product……………………………………………………………………. 2.3. Pricing……………………………………………………………………… 3.0. The Market Plan………………………………………………………………….. 3.1 Competitive Summary……………………………………………………… 3.3 Customer Profile…………………………………………………………….. 4.0. Operational Summary……………………………………………………………….. 4.1 Supplier Summary………………………………………………………………. 4.2 Location………………………………………………………………………… 4.3 Employment Summary………………………………………………………….. 4.4 Regulation……………………………………………………………………….. 4.5 Insurance Coverage………………………………………………………… 5.0. Management Summary…………………………………………………………… 6.0. Action Plan…………………………………………………………………………. 7.0. Financial Information……………………………………………………………….. 7.1. Financing Summary…………………………………………………………… 1.0 Executive Summary Jan’s Hair Salon is a full service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price. We also maintain a friendly, fair, and creative work environment, which respects diversity, ideas and hard work. Our mission: To......

Words: 1632 - Pages: 7

Premium Essay

Traveling Salon

...Marketing plan Direct mail: travelinsalon@gmail.com Internet: Facebook, twitter. These sites are free and we going to use this pages to promote the beauty salon. People can like us on Facebook and then give their opinion. Also they can give us feedback and we will respond to this. We also put pictures on the website to attract people. On twitter we will also put pictures and comments. Like where the bus is on that moment. So we are easy to find then. Telephone sale: 0336 60 34 42 83 Advertising: Word of mouth Publications: Every time that we move from place, we put a message on twitter and Facebook so people can check where we are. We also let the costumers know how long we stay at that place. Signposting: We share our location by Facebook and Twitter. Presentation material: loyalty cards. Annual costs for marketing: Application: 350eurs Set up internet site: €1.500,- Loyalty card: €120 Total: 1970 Contact persons: Name/s of owner: Address: Telephone: Email: Name/s of owner Address Telephone Email: Name/s of owner Address : Telephone : Email: Action plan: * Openings week * A week with promotion , * Update our social media two times a day * Every week a special week menu * Facebook action, * Everyone who is referring to an other client gets a loyalty card for free * Give special discounts for events like valentine’s day ( because they go out for this special......

Words: 562 - Pages: 3

Premium Essay

Favor Beauty Salon

...Favor Beauty Salon, Jean's Green Dennet R. Watson MKT-308-8788-Marketing Management September 7, 2013 Lisa Pearo Favor Beauty Salon, Jean's Green Favor Beauty Salon is the primary supplier of Jean’s Green hair care products. Located in Wichita, Kansas, Favor Beauty Salon is a place where the clientele is treated like family. Women, men and children frequent the salon for a variety of services ranging from a shampoo, blow dry and curling iron service for women, to a shave and haircut for men. A vast majority of the clientele are looking for products and services that cater to their desires of wearing their hair in its all-natural state. Jean’s Green just happens to be that product. Since Jean’s Green is an all-natural product made from natural fruits and vegetable oils, what better product for clients wanting natural hair. The day of spending a fortune on chemicals that continuously damage the natural curl pattern of the hair is over. Jean’s Green is still in its infancy stage as a new product line. Its most important issues are to continue to take a meek fiscal approach. The wise fiscal approach would be to expand at a leisurely pace for the sake of adequate expansion. Some important factors to the success of Favor Beauty salon and Jean’s Green are professionalism, convenience, and customer attention. A portion of the company’s budget will be used for advertising in various manners. The most effective advertisement is that of word of mouth. As customers are......

Words: 785 - Pages: 4

Free Essay

Beauty

...Brooke Baker  Soc 202  Beauty Essay  Is Beauty Really in the Eye of the Beholder  No matter what I do not think beauty is ever going to be a fair topic to discuss. I have  always heard beauty is in the eye of the beholder, but what is beauty. I looked on google.com  and found the definition of beauty to be ​ a combination of qualities, such as shape, color, or form,  that pleases the aesthetic senses, especially the sight. In the reading given to us from Psychology  Today, we are told beauty is unobtainable. The author talks about the aspect of beauty being  about the body shape, hair color, and if someone is aesthetically pleasing to look at. Are these  things something of truth or is it all a fake world we live in? I feel as though every person feels a  little bit different about beauty and what it is and how to maintain it, but since we have a set  standard for unattainable beauty no person will ever compare.   Beauty is said in the article to be unobtainable. Unobtainable beauty is a set shape our  body has to be. Everyone can relate to the struggle of wanting our bodies to be to the  unobtainable standard of beauty. Along with the shape comes color. I am sure any one can agree  that it is a well known thought and belief that if you are tan or have a darker skin complexion  you are more attractive in turn making you more beautiful. A tall dark skinny male or female is  much more aesthetically pleasing to the eye than a chubby pale red haired person. W......

Words: 497 - Pages: 2

Premium Essay

Salon Management

...Salon management Unit 2 Danielle Spruce Salon management Unit 2 Danielle Spruce Unit 2 –Salon Management Task 1 Be able to plan the management of products and services in the salon. Introduction During this assignment I plan to produce a plan with operational objectives for the management of products and services for the salon at Tameside College. ……………………………………….. "Strategic planning" lombriser and abplanalp (2005) state "as a major reason that the terminology to describe strategic planning is inconsistent, often using different terms and definitions like: long term planning, strategic planning, financial planning and strategic management". Due to those differences a variety of expectations, related to process, tasks, responsibilities and results can be found in organizational practice. It is important to plan operational objectives to manage products and services to ensure the salon runs effectively. Products need to be selected carefully to ensure they meet the clients needs and treatments need to be offered to the client the meet customer demands, so it is important that this is managed properly and reviewed. When developing new services and products it is important that research is carried out and objectives are set to make sure it fits the purpose…… medcalif 2009 states it is estimated that one in three new businesses fails in its first year, mainly due to lack of proper planning. Before you do......

Words: 7175 - Pages: 29

Free Essay

Happy Women Salon

...Happy Women Salon & Skin Care and Facial was established on October 10, 2007. It was originally located in Old Al Ghanim and recently moved to Bin Mahmoud to strategically position itself in the heart of its market. With over 6 years of experience, the concept is to come up with a salon that will cater to every woman’s need, to provide services similar to the high-end and elite salon but in a lower or reasonable price. The company introduced organic and alternative products for spa based on its belief in the holistic approach of healing going beyond beautification and pampering, the company believes in wellness. The company operates as an exclusive ladies only salon located in Al Qud Street Bin Mahmoud Area (Old Badriya Signal near Walter Mart Grocery). It opens daily from Saturday through Thursday from 10am till 8pm and late on Fridays from 11am till 8pm. It offers complimentary tea or coffee, as well as ginger drink to customers availing the spa services. It uses the latest and the best beauty machines for hair coloring, deep conditioning hair treatment restoring healthy hair, facial and body sculpting. It offers organic alternatives for spa treatments. It has free Wi-Fi access, work by appointments although walk-in clients are welcome but do not guarantee an appointment and may also have to wait. Children not availing any services are welcome however for safety reason we do not encourage bringing kids in the salon but will try to keep them entertained. Boys 12......

Words: 286 - Pages: 2

Free Essay

Tanning Salon Marketing Plan

...lotions the 1st day; both open 7 days a week but their hours are not as long as ours * Katatonik Tans: A more basic tanning salon that is a little bit cheaper with not as many options; offers a single tan for just $7.00 Internal Environment: * Marketing Objectives: * Launch a marketing/advertising campaign * Attract more members * Build a staff of professional employees * Increase revenue in the next year * Competitive Advantage: * Only major tanning salon on it’s side of town * Competitor next door, Hero’s Fitness, is a gym that does not specialize in the tanning industry. We are professional and have a cleaner environment * Branding: * Built a website to describe and promote business * Email advertising * Social Media * Rewards program- the longer you stay the more points you earn; also varies with the type of membership you have * Positioning: * Bronze/Silver: Foundation Building * Gold: Color Enhancing * Platinum: Deep Bronzing * Diamond: Minimum Exposure, Maximum Bronzing Target Market: * Thought to be a business targeting teenage girls, the main customer of the industry is made up of women 30 plus with a 25% male demographic as well. * In Texas, the law bans the use of tanning salons for those younger than 18 * The goal is to bring in all customers 18 years and older that are interested in their appearance......

Words: 1203 - Pages: 5

Free Essay

Beauty

..."Overview: Beauty." Drama for Students. Ed. Sara Constantakis. Vol. 31. Farmington Hills, MI: Gale, 2014. Literature Resource Center. Web. 14 Oct. 2015. URL: http://go.galegroup.com.proxy.longwood.edu/ps/i.do?id=GALE%7CH1430007888&v=2.1&u=viva_lwc_main&it=r&p=GLS&sw=w&asid=4762155d8b2828016fb2827118f0c467 2. This article stated that Jane Martin, whose name is a pseudonym, mainly writes plays that deal with feminist issues, but recently, she has expanded her writing to include a wider range of social issues, including child abuse and satire about the theater world. Her specific play, Beauty, conveys the theme of jealousy and delves into the idea of what beauty really is, in addition to the topic of how people search for happiness. (para. 1) 3. Firstly, this critic's discussion of Jane Martin's usage of plots that deal with wide ranges of social issues can provide context about her social views when she wrote her play, Beauty. Since she mainly writes about social issues, this source can be used as a reference point, enhancing my own views in my thesis concerning the theme of the play, as well as strengthening her stance on certain issues. Secondly, this source shows the development of her writing, expanding from just feminist issues to a much broader spectrum of issues, as in her play, Beauty. She broadens her views and writes about jealousy, the idea of real beauty, and humanity's search for true happiness. Lastly, this source can provide background...

Words: 278 - Pages: 2

Premium Essay

Ibp Campaign, Hair Salon

...1.0 Executive Summary | Tijeras Latinas is a beauty salon located on Bloomfield Ave, Newark NJ that offers quality services at affordable prices. The salon provides comfortable and enjoyable environment to its customers. The services available include, but are not limited to, hair cutting, trimming, coloring, makeup, skin care and nail care. The owners Silvia and Piedad are both licensed beautician practicing for over 10 years. Tijeras Latinas is a small business that accepts appointments and as well as walk-ins. Tijeras Latinas has been in business for a year now and has relied solely on word-of-mouth referrals to gain new customers. They have managed to retain some customers, but the number of existing customers and new customers is declining. The lack of brand recognition and advertising campaign has limited their growth. The owner believes that this issue needs to be address quickly if they are to gain advantage in the local beauty industry and increase their revenue. The IBP campaign strategy of the Tijeras Latinas is to gain new customers, create better relations with existing customers and broaden the potential new customer base. To achieve this goal, a new brand identity for the salon will be created along with a well developed Integrated Brand Promotion Campaign. This IBP campaign will use the wide range of media available to reach target market. The implementation of the IBP campaign will expose the salon to a wider market. Brand recognition combined......

Words: 10585 - Pages: 43