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Bba Courses

In: Business and Management

Submitted By Nikki
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Strategy One
Create a global with a multicultural strategy for the company including expanding the product lines to reach wider geographical areas. This can help the company identify new uses of its product that might not have been discovered in the international arenas.
This Strategy would include; Going Global with a multi-cultural approach 1. Description of the Strategy:
Currently Angustora is operating on an International level, but its strategy thus far has been to offer a general product to the countries that they occupy. Going Global therefore means that they would have to adopt a multicultural strategy in order to adapt each product to better fit the needs of that specific country. This can result in new products or product extensions which would benefit the company greatly because the brand already has a strong and recognizable presence in the market.

2. Cost Benefit Analysis:
This strategy can be very expensive to implement, and is usually not done overnight, it takes time to implement strategies on a global level especially with different host countries having different legislations and tax on exports and imports. Additionally there is the added cost of being a multi-cultural company. Cost is also incurred from researching the foreign markets to tailor your product to meet their needs as well as even developing a new product that can do so.
However going global has its benefits as well more profits derived from a wider target market, increases in revenue due to foreign exchange rates, more manufacturing facilities to take the load of the few they currently have and thus decrease overhead costs for that division. More brand recognition can lead to greater sales. Going global can also mean obtaining cheaper raw materials and benefiting from economies of scale and scope, thus decreasing the unit cost which they can become a low cost leader in…...

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