Free Essay

Apple Sec 10k Filling Analysis Chapter 1

In: Other Topics

Submitted By oskardiazdeleon
Words 1572
Pages 7

2cd edition

Complete the following before you submit your assignment. This step is required to validate your compliance with sections 107 or 108 of the 1976 United States Copyright Act. 1. Remove the front cover of the workbook and identify: * Name: Oskar Diaz de Leon _.

* Term: Spring1 2010 .

* Company: Apple Computer Inc (AAPL) _ .

* Instructor: Natasha Bell-Scott _ . 2. Print out your completed electronic template. 3. Attach the following: * This front cover (completed) * Electronic solution template * Company annual report
Chapter 1 - Introduction * Chapter 1: Select a Company and Gather Documents—Question 1Fill in the page numbers on the annual report where the following are located. | Required information for this workbook project. | Page No. | Required information for this workbook project. | Page No. | Financial Highlights (Not absolutely necessary, but very common in annual reports.) | 36 | Statement of Cash Flows | 59 | Chairman’s Message (President’s, CEO’s or other top official’s message or letter to the shareholders) | 36 | Notes to Financial Statements | 60 | Management’s Discussion and Analysis (MD&A) | 36 | Report of Independent Accountants or Independent Auditors’ Report | 89 | Income Statement(Statement of Earnings) | 36 | Five- or Ten-Year Summary of Operating Results | | Balance Sheet (Statement of Financial Position) | 56 | Management’s Report (Responsibility) on Internal Control over Financial Reporting (Item 9A. Control and Procedures in SEC 10K) | 93 | Statement of Change in Stockholder’s Equity | 58 | Investor and Company Information or Shareholder Information | 1 |

Chapter 1: Identify Why You Selected This Company—Question 1 A) What is/are your motivation(s) or interest(s) in selecting this company? [See above for examples.] B) What question(s) are you seeking to answer? [For example, is the company profitable? Can the company change and develop new products and services to be competitive? Would I invest in this company? Will the company provide rewarding career opportunities? In chapter 5 you will have pulled together the financial and nonfinancial information to answer these question(s).] |

A) One if the many reasons that Apple Inc Interests me is their drive to create innovative products. They are continuously setting industry standards on personal computing, which is why I would like to continue my research on Apple with the objective of investing. |

C) Would I invest into this company? Is this a wise investment? Does this company seem like it’s moving in the right direction? |

Company and Annual Report Essentials Chapter 1: Company and Annual Report Essentials—Question 1 What is the company’s complete name? |

Apple Inc |

Chapter 1: Company and Annual Report Essentials—Question 2 What is the address of your company’s corporate headquarters? |

1 Infinite Loop | Cupertino, California 95014 | | |

Chapter 1: Company and Annual Report Essentials—Question 3 Identify the company’s Internet site. | |

Chapter 1: Company and Annual Report Essentials—Question 4 Identify the telephone number and e-mail address of the company’s Investor Relations Department. |

Telephone number: 408-974-3123 | E-mail address: |

Chapter 1: Company and Annual Report Essentials—Question 5 Which stock exchange lists your company? |

Apple Inc. is listed on NASDAQ |

Chapter 1: Company and Annual Report Essentials—Question 6What is your company’s stock exchange trading symbol? |

Apple Inc. uses AAPL as their symbol. |

Chapter 1: Company and Annual Report Essentials—Question 7 What is your company’s Standard Industrial Classification (SIC) and code? You can identify this information by searching SEC Form 10-K. Recall that you saved this in an electronic format. Run a search on “Standard Industrial Classification,” and the classification and code will be identified. Your company may list more than one SIC code numbers. The first listed is considered the primary SIC for the company. For example: The Home Depot: Standard Industrial Classification: Retail-Lumber & Other Building Materials Dealers [5211] |

Apple Inc, 3571, Electronic Computers |

Chapter 1: Company and Annual Report Essentials—Question 8Locate the board of directors listing. How many board members does your company have? |

Apple Inc. has a total of 7 board directors |

Chapter 1: Company and Annual Report Essentials—Question 9How many of the directors are company employees, labeled inside directors? And how many are non-company directors, labeled outside directors? Why does a company want and need outside directors?(Inside and outside directors are typically identified as such by their title and company.) |

There are a total of 7 directors with Apple Computers, there is only 1 inside director which is Steve Jobs. There are a total of 6 outside directors from various industries. Outside directors are used to balance the decisions of the board. This also allows the company to get objective points of views and relate to other issues in the industry. |

Chapter 1: Company and Annual Report Essentials—Question 10 Leadership addresses the stockholders, typically, once a year at the annual stockholders meeting. Identify where and when this occurred, as reported in your annual report. | Apples Annual stockholders meeting will be held on February 25, 2010. The meeting will occur at 10:00 am Pacific Standard Time. The meeting will be held in building #4 at 1 Infinite Loop, Cupertino, CA 95014 |

Company Strategy and Business Environment Chapter 1: Company Strategy and Business Environment—Question 1 Review the chairman’s message of your company’s annual report. Does it appear to be uplifting or somewhat apologetic? Identify phrases that support your position. |

The executive overview seems to be in a path that is unique to its industry. Apple’s business plan is very well stated. To control and design the development of all its products. This maximizes the user experience on Apple software and devices.The message is very positive. “The company is uniquely positioned to offer superior and well-integrated digital lifestyle and productivity solutions”Apple has a large following and has established the standard on smart phones, digital music players and personal computing that other companies try to mimic. |

Chapter 1: Company Strategy and Business Environment—Question 2 Check below the one primary company strategy identified in the chairman’s message. Support your answer with phrases found in the chairman’s message that pointed you to the identified corporate strategy. |

Growth: Vertical Horizontal Concentric x Conglomerate .
Stability Retrenchment .

Phrases to support your conclusion: | While Apple’s main line of business is personal computing. It has expanded onto different markets and created bi-products that have increased its earnings. An example is the launch of the iPod. This has set a standard in digital music. It has also by demand launched iTunes, which sells third party software/media via its mobile devices.This has allowed Apple to move into markets that were not endorsed before like the education sector, government and corporate sectors. |

Chapter 1: Company Strategy and Business Environment—Question 3 Briefly summarize the company’s discussion found in Item 1 of SEC Form 10-K. |

Type of business: | Apple Inc. designs and sells personal computers, mobile communications devices, portable digital music and video players, software, services, peripherals and networking solutions | Major business segments: | Apples major business segments are personal computing, communications devices, and portable media players | Primary customers: | Primary customers are home computing users, mobile phone users, mobile media users and creative design/art industry. | Primary products and/or services: | Apples primary products are Mac Computers, iPhones, Ipods, digital content through iTunes. | Other: | Apple sells to consumers, small and mid-sized businesses, education, enterprise and government. |

Chapter 1: Company Strategy and Business Environment—Question 4 Identify broad-based social, political, economic, and technological concerns that may affect your company. Put N/A if one of the categories does not apply. |

Social: Apple has established its self as a quality brand. It has generated a division in the computing industry and gaining ground on its competitors. | | Political: n/a | | Economic: Because Apple is a worldwide company many of its raw resources are absorbed from other countries. Simple shifts in oil, dollar strength and stock markets could alter the financial position in which Apple operates. | | Technological: | The companys business strategy is to leverage its unique ability to design, create and architecture complete solutions. Apple is unique in the industry because it governs the hardware and software elements of their devices. This allows unique designs and expands on the innovation of their consolidated platform. | Other: | In addition to consumer, small business and other entities. It also provides solutions for the scientific community. |


Chapter 1: Wrap-up—Question 1 After further review of additional information you should now be confident in identifying the one primary company strategy, beyond the insight provided by the chairman’s message? Check below the one primary company strategy identified in the chairman’s message and all other supporting documents. Support your answer with phrases. |

Growth: Vertical Horizontal Concentric x Conglomerate .
Stability Retrenchment .

Phrases to support your conclusion from information gathered from the chairman’s message, Item 1 of the 10K and other insight gained from completing chapter 1.

After reviewing the business strategy and the executive overview. I am highly interested in Apple Inc (AAPL). The company strategy sets it apart from other computer electronics because they control both the software and the hardware. This allows Apple to take responsibility and credit for its expansion and social acceptability.Apple has shows to be extremely innovative and dedicated to improvement. They invest heavily into research and development, which is facilitated due to its high level of liquidity. |…...

Similar Documents

Premium Essay

Data and Analysis Chapter 1

...Bobby Smith Ch. 1 1.12) (a) This could be misleading because car accidents could be caused by a lot more things other than smoking. The people that they look at could be notorious bad drivers who often get distracted. The numbers could also be skewed because they didn’t take into account age, gender, or maybe even race which could lead to more wrecks. It could also do with how well the driver can see or maybe even hear. (b) There could be a causal link between smoking and car crashes, however, because the people who smoke may have been smoking while driving which can be distracting. 1.13) I don’t think it would be significant because it is such a low number. 1.14) (a) This isn’t a very logical conclusion because it’s only a small sample. (b) This isn’t ethical because this could be misleading to their other customers because it’s only the opinion of a few people. (c) This isn’t ethical because they don’t know if this could be harmful to those people. (d) This isn’t logical because there is no causal effect between the incident and the verdict. 1.26) (a) (b) 1.27) (a) (b) 2.1) (a) Categorical (b) Categorical (c) Discrete 2.2) (a) Continuous (b) Discrete (c) Categorical (d) Continuous 2.3) (a) Continuous (b) Continuous (c) Categorical (d) Categorical 2.5) (a) Ratio (b) Ordinal (c) Nominal (d) Interval (e) Ratio (f) Nominal 2.6) (a) Ratio (b) Ratio (c) Interval (d) Nominal (e) Interval (f) Nominal 2.7) Nominal – The name of each player......

Words: 520 - Pages: 3

Premium Essay

10k Analysis

...terms of leverage Urban Outfitters is doing much better in terms of debt to assets having at only 25% as appose to Gap at 60%. When it comes to Liquidity Urban Outfitters again comes out on top. Gap has a much lower current, short term, liquidity meaning if the company for some reason needs to raise money it would have a very hard time coming up with the money because they do not have as much capital available. This could mean many things from not owning the store out right, carrying a lot of debt, or have high leases. When it comes to market value Urban Outfitters again performs better than Gap. If the company was to liquidate for whatever reason Urban Outfitters shareholders would receive more for their shares than Gap would. From the analysis that was done it seems like Urban Outfitters is a much more profitable company in more ways than one....

Words: 370 - Pages: 2

Premium Essay

Case Analysis 1 – Apple Computer

...Apple's biggest successes and failures? Describe why. I believe Apple's biggest success was the beginning or Apple's initial offer Apple I in 1976, this was mostly a prototype since there where only around 200 Apple I computers produced; they were all hand-built by Apple co-founder Steve Wozniak. While Steve Jobs handled the distribution and marketing of the Apple I, he was responsible for devising clever advertising tag-line: "Byte into an Apple." That was the beginning of Apple's innovating strategy, first out the door with the interactive graphical microcomputer, that Steve Jobs used to build upon, trough successes and failures. To Steve Wozniak it was about the product, reducing cost, simplicity, etc., but to Steve Jobs it was about to embark on building Apple computer corporation, a culture, a vision, at each reiteration he would discover a new principle of innovation, but I believe he would not truly understand that, until some twenty four plus years later, it will be interesting to see whether Tim Cook the new COO of Apple, keeps Apple on course, on the vision. Now, let's look at some of Apple's important success, like Mac OS X, server version was introduced in 1999, while the desktop version was introduced in 2001. Then there was iTunes, this was the BIG one, truly a innovative idea that would put Apple over the top (regardless that Apple is proprietary in nature), as one of the innovating companies, along with the iPod, also introduced in 2001, the iPod offered......

Words: 1363 - Pages: 6

Premium Essay

Quantitative Analysis Fro Management Chapter 1 Answers

...Chapter 1 Introduction to Quantitative Analysis Teaching Suggestions Teaching Suggestion 1.1: Importance of Qualitative Factors. Section 1.2 gives students an overview of quantitative analysis. In this section, a number of qualitative factors, including federal legislation and new technology, are discussed. Students can be asked to discuss other qualitative factors that could have an impact on quantitative analysis. Waiting lines and project planning can be used as examples. Teaching Suggestion 1.2: Discussing Other Quantitative Analysis Problems. Section 1.2 covers an application of the quantitative analysis approach. Students can be asked to describe other problems or areas that could benefit from quantitative analysis. Teaching Suggestion 1.3: Discussing Conflicting Viewpoints. Possible problems in the QA approach are presented in this chapter. A discussion of conflicting viewpoints within the organization can help students understand this problem. For example, how many people should staff a registration desk at a university? Students will want more staff to reduce waiting time, while university administrators will want less staff to save money. A discussion of these types of conflicting viewpoints will help students understand some of the problems of using quantitative analysis. Teaching Suggestion 1.4: Difficulty of Getting Input Data. A major problem in quantitative analysis is getting proper input data. Students can be asked to...

Words: 2324 - Pages: 10

Premium Essay

10k Analysis

...| PetSmart Inc. | PetSmart; NASDAQ; PETM SEC Analysis | | Salvador Galvez | 3/18/2015 | | PetSmart Analysis PetSmart was incorporated in Delaware in 1986 and opened its first store in 1987, their headquarters are currently located in Arizona. The fiscal year for PetSmart end on the Sunday closest to January 31. As of 2013 they have a total of 1,333 stores in the U.S, Canada and Puerto Rico. PetSmart has become a leader in providing pet products and services to pet owners in North America. A key strategy is to become the preferred provider for the lifetime of pet needs. The market for PetSmart has only grown over the year and it will continue to grow. The amount that customers spend on pet needs as of 2013 was $55.5billion dollars. 68% of household have pets that is roughly 82 million households that have pet needs. PetSmart outside auditors are Deloitte & Touche LLP and they are located in Phoenix, Az. Inventories According to PetSmart 2014 10k in notes to consolidated financial statements (pg F8) inventory is recorded at their lowest cost of market and the cost is determined by a moving average. Inventory physical counts are preform on a regular basis and will be adjusted accordingly. PetSmart contains inventory reserves for obsolescence and to reduce inventory to the lower cost of market. Inventory is evaluated for excess, obsolescence, or any other......

Words: 725 - Pages: 3

Premium Essay

Case Analysis 1- Apple Computer

...XXXX Case Analysis 1- Apple Computer NETW-583 7/12/15 Apple’s greatest achievement could be defined not as its comeback from the precipice of bankruptcy but as the indelible mark it has left on the technological landscape and online business. Design is high on this list of legacy achievements. Apple products share a minimalist architecture that is unique, user friendly and instantly recognizable. Due to the degree of this branding by design, Apple has even taken Samsung to court over what they deemed to be infringement over the look and feel of their iPhone (Robertson, 2015). Apple has also influence how users interface technology by with touch sensitive surfaces. With the arrival of the first iPhone, a new standard of tapping and moving a fingertip along a screen to select menus, scroll through documents, or magnifying viewing space was introduced (Tynan, 2015). Apple rolled out a continuous stream of stream of products that created entire new IT categories of product lines with the iPhone, iPod, iPad, and are now continuing to incorporate their products into everyday accessories such as watches to further imbed themselves into the daily lives of the masses. Apple has also altered music by changing the way that it is bought and sold through the creation of iTunes. Hollywood was the next stop as Apple brought movies and TV shows to all manner of handheld devices and helped to assist with legitimizing streaming services (Tynan, 2015). Not all of Apple’s attempts......

Words: 1003 - Pages: 5

Premium Essay

Sec 10k Paper

...Chikaodi Okoro Principals of Accounting- ACCT 221 SEC 10K Paper July 29, 2015 NUCOR CORPORATION The Company In 1905, Ransom E. Olds, creator of the Oldsmobile, had a dispute with stockholders and left his own company, Olds Motor Works. He soon formed REO Motor Company, which evolved into the Nuclear Corporation of America and ultimately. While successful at first, REO ultimately relied on defense contracts to stay in business. And when the Korean War ended in 1955, so too did REO. Its assets were merged with Nuclear Consultants, Inc. to form Nuclear Corporation of America. Mission “Being the safest, highest quality, lowest cost, most productive and most profitable steel and steel products company in the world. Being cultural and environmental stewards in our communities where we live and work. We are succeeding by working together”. Nucor is a Fortune 500 company with approximately 200 operating facilities, including our wholly owned subsidiaries of Harris Steel, The David J. Joseph Company, and Skyline Steel, yet we have approximately 100 people working at our corporate headquarters and surprisingly few layers of management from the CEO to the frontline. Philosophy Ironically, we’ve gotten big by small thinking. While most of America’s steel manufacturing clung to old blast furnace production methods requiring huge integrated steel mills, Nucor pioneered new roads with electric arc furnaces and mini-mills. We also did something else few manufacturers...

Words: 1404 - Pages: 6

Premium Essay

Comcast Sec 10k

...Justin Webb ACCT 221 Principles of Accounting II October 25, 2015 Comcast SEC 10K Professor Nancy Christie Abstract An SEC 10K Report is a summary of a company’s performance that is sent to the Securities and Exchange Commission. The yearly 10K report generally contains a lot more detail than a quarterly report that is available to stockholders, employees, or anyone with a vested interest in the company. Within the yearly 10K Report, detailed accounting statements are shown. People can use these statements to evaluate the financial stability of a company. Outlined within the report are financial statements, allowance for doubtful accounts, as well as other company information. Company Background Comcast Corporation is an American multinational mass media company and is the largest broadcasting and Cable Company in the world by revenue. It is the second largest pay-tv company after the AT&T-DirecTV merger and largest residential Internet Service Provider in the United States. It is also the nation's third largest home telephone service provider. Comcast services U.S. residential and commercial customers in 40 states and the District of Columbia. Comcast Headquarters Comcast is headquartered in Philadelphia, Pennsylvania. The company’s state of incorporation is also the state of Pennsylvania. Brian L. Roberts is Comcast’s Chairman and Chief Executive Officer. Michael J. Angelakis is Comcast’s Chief Financial Officer. Lawrence J. Salva is Comcast’s Chief......

Words: 863 - Pages: 4

Free Essay

Sec 10k Paper & Presentation

...SEC 10-K Paper: Access the most recent SEC 10-K filing of a publically traded company. Verify your company has inventory and accounts receivable (trade receivable is acceptable). The company must sell a tangible product (not services). Do not select hotels, financial services, or other service oriented businesses. Post the name of your company in the SEC 10-K conference for approval. You must select a company that has not been previously selected so everyone has a different company. You will post comments about your company as we discuss the financial statements, inventory methods, accounts receivable, bad debts and other topics. The posting process will assist you in writing the paper. Use your own words. Do not copy and paste material. If you copy and paste any financial statements or areas from the SEC 10-K this will not count toward the page length requirement. Take care to avoid issues of academic dishonesty. Your works cited list should include the web address for your SEC 10-K so I can access it as you did. Your works cited list should also include our textbook. Any other resources should be cited in text using APA style. We use APA style for in text citations and for the works cited list. The paper should be one to two pages in length, single spaced, with one inch margins on all sides. Use 'headers' for sections such as Inventory and Accounts Receivable. You may have other sections as well. Double space between paragraphs. The paper is your opportunity to use......

Words: 588 - Pages: 3

Premium Essay

Apple Sec 10k

...Apple 10-K Report Gina Gazdik Accounting 221 Introduction Apple is a company that designs and manufactures computer hardware, software, and other consumer electronics. Steve Jobs, Steve Wozniak, and Ronald Wayne established Apple and incorporated it in 1977, in California. Apple has grown into a multibillion-dollar business and has become a Fortune 500 companies. I chose Apple because I own many other Apple products. Apple started with just the Macintosh computer. Now, they have created other popular items like the Ipad, Iphone, Ipod, Iwatch, and Macbook computers. “The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design, superior ease-of-use and seamless integration.”(Apple Inc. 2014) Balance Sheet The balance sheet shows the assets, liabilities, and stockholder’s equity. The balance sheet reports that current assets are $68,531 million and the total assets are $231,839 million. The current liabilities are $63,448 million and the total liabilities are $120,292 million. The working capital of $5,028 million shows that Apple is able to pay off their short-term debts. The working capital is the current assets minus the current liabilities. The current working capital ratio is 1.08:1. This is the current assets are divided by the current liabilities. The working capital ratio is not a strong ratio...

Words: 1037 - Pages: 5

Premium Essay

Dr. Pepper 2015 10k Analysis

...and Dr. Pepper you need to use the December 2015 financial statements. You probably used the 2014 financial statements in part 1 but now that the 2015 statements are available you need to use those since forecasts need to be for a future year and the 2015 numbers are available. You are also welcome to use other information about the firm. Hand in copies of the parts of the financial statements and other information that you use to do the assignment. For each part of the project, list which firm you used at the top of the first page. It is critical in this and subsequent projects that you show your steps so that we can follow the steps and assign partial credit. Remember you are not allowed to work with other people on the project. This part of the project is the first of two parts related to projecting the financial statements for the firm for next year. Project 3 will build on the work you do in this part so keep a copy of this assignment so you have the numbers necessary for part 3. 1. Project revenues for the next year. For this and questions 2, 3 and 4 provide an answer in dollars. Discuss how you came up with your forecast of revenues. Do not simply assume that revenues grow at the same rate as this year unless you discuss reasons why you expect no change in the growth rate of revenues. As part of your answer discuss 1) the firm’s business model (such as what they sell and how) and 2) at least three factors that may affect revenue growth. For......

Words: 1258 - Pages: 6

Premium Essay

Case Analysis 1: Apple

...candidate to kick off as large a change in the music industry as it did. It quickly got refined in future generations, and was the premier, even household, name in portable media players for many years. iTunes, released in 2003, similarly revolutionized the music industry with its easily-downloadable media library that was pretty much the only thing allowing non-Apple computers to sync with iPods. iTunes eventually killed big box record stores such as Tower Records and Virgin Media megastores. Some of Apple’s biggest failures included such products as: * Apple Lisa: Released in the mid-1980s, it was one of the first PCs that used a GUI and multitasking, which at the time of its release was cutting-edge. However, at $10,000 at first release, which in today’s money would buy you a nice brand-new car, it was marked as a failure in 1986 as Apple allowed trade-ins for the Mac Plus for $1500. Having said that Lisa was a failure, though, it is important to note that its development led to Jobs taking over the development of the Macintosh, using the GUI and other elements of Lisa to improve and reinvent the PC. * Apple Newton MessagePad: Despite the prevalence of smartphones and tablets in today’s world, the Newton (released in 1993) overreached its market at the time. It was unique in its handwriting recognition technology, but it was large, drained battery life quickly, and had a difficult-to-read screen. Some innovations from the Newton live on in today’s iPhone and......

Words: 733 - Pages: 3

Premium Essay

Oracle Sec-10k Report.

...include product enhancements that we periodically deliver to Oracle E-Business Suite, Siebel, PeopleSoft and JD Edwards application software products, among others, or by renewing their SaaS, PaaS and IaaS contracts with Oracle Corporation. Fiscal Year Oracle’s fiscal year runs from June 1, 2013 to May 31, 2014. Inventory: FIFO Inventories are stated at the lower of cost or market value. Cost is computed using standard cost, which approximates actual cost, on a first-in, first-out basis. Oracle evaluate ending inventories for estimated excess quantities and obsolescence. This evaluation includes analysis of sales levels by product and projections of future demand within specific time horizons (generally six to nine months). Inventories in excess of future demand are written down and charged to hardware systems products expenses. In addition, Oracle assess the impact of changing technology to inventories and write down inventories that are considered obsolete. At the point of loss recognition, a new, lower-cost basis for that inventory is established, and subsequent changes in facts and circumstances do not result in the restoration or increase in that newly established cost basis. Analysis Of The Income Statements and The Balance Sheet Statements Income statement All numbers in thousands Period Ending May 31, 2015 May 31, 2014 May 31, 2013 Total Revenue 38,226,000 38,275,000 37,180,000 Cost of Revenue 7,532,000 7,236,000 7,379,000 Gross......

Words: 2100 - Pages: 9

Premium Essay

Apple, Inc. Business Analysis Part 1 Swot

...Business Analysis Part 1: Apple, Inc. Apple is a highly innovated business that entered the business world making computers back in the 1980s. They ventured out in the 2000s making non-PC devices and by the spring of 2010 had a market capitalization of $220 billion dollars. As a mutual fund manager, I have performed a SWOT analysis to determine whether or not to invest in this company. I will identify internal and external stakeholders, evaluate their needs and see how the organization measures up when it comes to satisfying those needs. Strengths Apple Inc. has been ranked number one on Fortune Magazine’s Most Admired list for the fourth year in a row according to CNNMoney (DuBois, 2011). The "The American Customer Satisfaction Index" (2012) website shows Apple with a score of 87 out of 100 points on a scale of 0-100 at the national level, this was a 13% increase from the first year in 1995. Personal Computers and HP both came in second with a score of 78 out of 100. Apple has intensive employee training in order to provide exemplementry customer service. They focus on understanding what the customer needs and provide a solution, which may be their key to innovating new products. They have an extensive beautifully designed product line that shares functionality. The Apple trademark, apple with a piece missing illuminates when the computer is on which makes it stand out as an apple product. There is a light under the keyboard making it easy to type in the...

Words: 1748 - Pages: 7

Premium Essay

Case Analysis 1 - Apple Computer

...1. What were some of Apple’s biggest successes and failures? Describe why. iTunes was announced in January 2001 as an all-in-one digital music program. iTunes immediately made an impact on a dying music industry as it brought a different approach to how consumers purchase music. The music consumer industry had been going through a change in how music was being used in terms of devices. Consumers were utilizing digital technology devices to download songs instead of using CD's. iTunes was a way for consumers to personalize their music experience within a downloadable software application. iTunes allows users to download MP3, use Internet Radio, write CD's and purchase songs from their favorite artists at a low cost of $.99. iTunes announcement also sparked the cloud revolution. Apple's iOS App Store was launched in July 2008 as a tool for consumers to use to download applications for their smart phones or smart devices. Apple announced a milestone in July 2011 in that it had reached it 15 billionth download of more than 500,000 applications. The App Store has become the cornerstone of the iPhones success. The App Stores success is driving the markets in that it’s creating new markets for software developers. Their biggest success of Apple is bringing back the late Steve Jobs. Without Jobs, Apple would be a thing of the past. Jobs came back to Apple in July 1997 as the interim CEO after Apple had posted a $1 billion loss in revenues and stock was trading at...

Words: 1132 - Pages: 5