Premium Essay

An Account of the Purchase of Television Set in Singapore

In: Business and Management

Submitted By iskandarmusa1965
Words 917
Pages 4
MASTER OF BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
BPMM 6013

CASE STUDY:
AN ACCOUNT OF THE PURCHASE OF
A TELEVISION SET IN SINGAPORE

PREPARED BY:
ISKANDAR MUSA
(814028)

1. What are the different stages in the buying process for a television set? What critical stimuli or events drive each stage?

Buying process is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. Generally, consumer passes through five stages of buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior as illustrate in Figure 1. But consumers do not always pass through all five stages in buying a product. They may skip or reverse some stages.
Problem recognition

Information Search

Evaluation of alternatives

Purchase
Decision

Postpurchase
Behavior

In this case, a couple wanted to buy a new television set. The buying process starts when the couple recognizes a problem or need a new bigger television when their in-laws move in. They spend so much of their free time watching television.
Once decision has been made, now is to search for information. There are two levels, namely heightened attention, where a customer simply becomes more receptive to information about a product. In this case, the couple directly entered the active information search level. They started browsing newspaper and magazines (Public), comparing different models available in the market, ask friend and colleagues (Personal), check out the websites (Commercial) but eventually decided to do it the traditional way or we called it Experiential. The couple went to a few malls to experience handling, examining, comparing and using the product.

The couple spend two days searching for information and finally reached the…...

Similar Documents

Premium Essay

Singapore

...Singapore: The Cultural Aspects Within ANT101: Introduction to Cultural Anthropology Instructor: Ronald Bolender Elena V. Parker June 12, 2011 The Cultural Aspects of Singapore I. Introduction II. The Primary mode of Subsistence III. Kinship A. Marriage B. Family IV. Social and Political Organization A. Religion B. Race C. Culture V. Conclusion Singapore: The Cultural Aspects Within The Singapore Culture consists of various ethnic backgrounds. They are alike in some ways and different in others. The culture consists of different organizations that describe the many aspects related to its culture. I hope to learn more as I continue my research of the Singapore culture. I think that I will find it quite similar to that of the American culture. Singapore was a part of the British Malaya for many centuries. The British came to an island and set up a port and colony, in the year 1918. For over two centuries the British ruled Singapore and its port. During this time Singapore attracted many migrants. Singapore became a republic, independent nation, after World War II. It remains the same today. The Singapore Population is made up of Chinese, Malays, Indians, Caucasians, and Eurasians. Singaporean culture is best described as a melting pot of mainly Chinese, British, Malay, Indian cultures; A reflection of its immigrant history. Despite rapid industrialization, the majority of Singaporeans celebrate the major......

Words: 1518 - Pages: 7

Premium Essay

Singapore Pest Analysis

...Political: In Singapore, the state has taken on the role of promoter and practitioner of Corporate Social Responsibility, a logical development in view of the dominant role of the government in the local economy. The Economic Development Board Act exists to stimulate the growth, expansion and development of Singapore’s economy. A good example of the role the Singapore government has played in fostering economic growth is the Changi airport and the Singapore Airlines. The Singapore government investment and holding company, Temasek Holdings is the majority shareholder with 54% shareholding of the Singapore Airlines. However, the Singapore government has regularly stressed its non-involvement in the management of the company. The Singapore government also owns Changi Airport that was developed in 1975 to replace the Paya Lebar Airport. Both of these enterprises have become enormously successfully and are a good example of the thoughtful and forward-looking economic policies promoted by the Singapore government. Singapore is an enterprise friendly country. The government has set ups several organizations in helping the business in a very systematic way: 1. Regulation Structure (a)Ministry of Trade and Industry (MTI): It’s mission is to make Singapore a leading global city of talent, enterprise and innovation. Its mission is to promote economic growth and create jobs, so as to achieve higher standards of living for all. The vision of the Ministry of Trade and......

Words: 1597 - Pages: 7

Free Essay

Business in Singapore

...History of Singapore How Singapore Came to Develop Its High Tech Industry Other than location the only resource that could be a basis for the economic development and prosperity of Singapore is its labor force, more specifically the training of its labor force. Singapore could not hope to compete upon the basis of the cheapness of its labor; it had to create technical skills that are unavailable elsewhere in the Third World. The local industry was limited to trade and did not have the capability of creating export industry. Singapore, under the leadership of Lee Kuan Yew, sought to bring in foreign industry. But, with much of the Third World trying to do the same thing it was not an easy task. One of the first goals was to make potential employers aware of the relative incorruptibility of the Singaporean bureaucracy. In much of the world laws are arbitrary and subject to change by the government. Corporations do not want to risk investing millions of dollars in facilities in an area where various elements of the government can take part or all of it at any time. The laws in Singapore might not be exactly to the liking of foreign companies but they would be fairly enforced. This proved to be a highly attractive feature of Singapore. The tax system was also attractive to foreign companies, often giving lower tax rates for foreign investment than for local residents. One of the keys to Singaporean development was the upgrading of infrastructure, streets, roads, an......

Words: 16688 - Pages: 67

Premium Essay

Singapore

...Introduction Singapore- officially the Republic of Singapore, is a Southeast Asian island city. Singapore was founded as a British trading colony in 1819. It joined the Malaysian Federation in 1963 but separated two years later and became independent. Though physically small, Singapore is an economic giant. Singapore has been Southeast Asia's most modern city for over a century. Singapore has a highly developed and successful free-market economy. Since independence, Singapore is the world's fourth leading financial centre, and its port is one of the five big ports in the world. The economy depends on exports and refining imported goods, especially in consumer electronics, information technology products, pharmaceuticals, and on a growing financial services. Real GDP growth averaged 8.6% between 2004 and 2007. In the global financial crisis, Singapore rebounded quickly 14.8% in 2010, with per capital GDP equal to that of the leading nations of Western Europe and the third highest per capital income in the world. Singapore has attracted foreign investments in technology production and will continue efforts to establish Singapore as Southeast Asia's high-tech hub. Entrepreneurship Independent of the stage of economic development, entrepreneurship plays a significant role for the expansion, job creation and overall economic health within a country. Entrepreneurship is relatively common in Singapore, with the country taking pride in a sense that the country was built on......

Words: 1063 - Pages: 5

Free Essay

Singapore Press Holdings

...Singapore Press Holding A Case Study GROUP 6 Special Group Project S P Jain Center of Management Singapore Amit Ambardekar Apoorv Babel GMBA07F261 GMBA07F278 Manu Gupta Parul Nagpal GMBA07D169 GMBA07D240 Preface S P Jain Center of Management has the academic support of Bharatiya Vidya Bhavan's. S P Jain Institute of Management & Research, Mumbai is ranked among the Top Ten Business Schools in Asia and India. In order to replicate its success and achievements in management education in the global arena, S P Jain decided to established centers of excellence in different parts of the world. The first international campus of S P Jain was established at the prestigious Knowledge Village in Dubai in the year 2004. and the 2nd international campus in the city of Singapore. Global MBA program of the S P Jain Center of Management is designed to train individuals to work in the new global economy. With over 900 teaching hours, the course is equal to most two-year MBA programs. The program is conducted jointly at S P Jain’s Dubai and Singapore campuses. As a part of the curriculum, students are required to do a “Special Group Project” based mainly on the Industry Research. We, for this, have taken up a project on Singapore Press Holdings. The project is a case study which looks into: a). History of SPH b). SPH foray into internet - AsiaOne c). AsiaOne, Journey d). ......

Words: 25398 - Pages: 102

Premium Essay

Account

...Business Folio First Phase - Business Information Introduction Phase (Team Assignment) DUE DATE: in Week 5 (10 marks) LOCATION: both online electronic submission through the Blackboard and hard copy submission to SIM are required INTRODUCTION OF BUSINESS FOLIO The Business Folio consists of two related phases. This scaffolding exercise aims to reach the learning outcome that you will be able to record financial information through both manual accounting information systems and computerised accounting information systems, and compare and consolidate your knowledge within both systems. You will be given structured instructions to set up a business, create your own Chart of Accounts, and prepare a set of transations within a general journal. This forms the Business Information Introduction Phase. Based on the feedback from your tutors from this phase and supporting materials, demonstrations, instructions on computerised accounting system, you will then process the information that you created in the Introduction phase, through a computerised accounting system. Capability in this application is achieved through the development of generic capabilities. Therefore, the best preparation for this folio is to study the lecture materials and the readings from the text as well as consider real life examples of businesses. Each phase of your Business Folio must be accompanied by an Assignment Cover Sheet. Each phase of Business Folio must be submitted electronically......

Words: 3329 - Pages: 14

Free Essay

Singapore

...Singapore a small country with nearly 5 million people located in the south of Malay Peninsula, has been considered one of the most powerful global economies. Despite of the remarkable growth experienced during the period 2000-2007, in 2008-2009 coinciding with the financial crisis, the economy constrained causing a sharp deceleration in the GDP growth. Surprisingly, the country recovered so fast achieving an unprecedented growth of 14.8% in the year 2010. How can a small country like Singapore avoid the economic recession and become one of the world-fastest growing economies? This study tries to response these questions analyzing different social, economic, political and cultural aspects. Manufacturing industry and exports driving growth recovery Singapore´s economy is very dependent on the global trade. In contrast with other recessions, this one has affected all the industries and services sectors globally, damaging the economy of the country. Manufacturing is the most important industry and the cornerstone of the country economy, accounting for 20% of Singapore´s GDP. In the course of the economic downturn Singapore evidenced a substantial downtrend in the manufacturing industry. Having overcome the worst of the global crisis, 2010 marked a strong change in the productive trend of Singapore when the Industrial production Index rose by 29.7% over the previous year mainly led by the biomedical manufacturing sector especially by pharmaceutical products. In addition......

Words: 495 - Pages: 2

Premium Essay

Accounts

...PRACTICE SET V.1. SEMESTER ONE 2014 CHOICE TRUCK TYRES 67 Coppin Street, Bayside, VIC 3010 Tom Blakeney, a semi-retired truck driver started a retail business on 1 February 2014, supplying two grades of truck tyres for a specific truck model. They are Standard TT and Premium TT, and TT stands for Truck Tyres. As most of his customers are truck companies, Tom is not required to provide delivery services. Therefore, he did not have to invest in motor vehicles. Instead, he invested in equipment for loading and unloading tyres by paying $10,000 cash on the day of commencement of business. Tom sees great potential in this business and endeavours to maintain double entry accounting records. It has been two months since the start of business and now, he has engaged your service as an accountant to develop the double entry recording system. As there are small expenses paid directly by Tom, you recommended a Petty Cash Advance be established and a Petty Cash Book maintained. The trial balance below shows the summary of transactions in the first two months of business, now carried forward to the 1st of April 2014. CHOICE TRUCK TYRES TRIAL BALANCE AS AT 1 APRIL 2014 ACCOUNT Cash at bank Accounts Receivable Equipment (paid cash on 1 February 2014) Accounts Payable Loan from BankOnUs Ltd Capital – Tom Blakeney Drawings – Tom Blakeney (Equity) Sales Purchases Electricity Equipment Running Costs Insurance - Equipment Interest Office Supplies Rent Telephone Wages TOTAL DEBIT $ 15,320......

Words: 1202 - Pages: 5

Premium Essay

Television

...I did this to make an account Television is a telecommunication medium that is used for transmitting and receiving moving images and sound. Television can transmit images that are monochrome, in color, or in three dimensions. The word television comes . Television may also refer specifically to a television set, television program, or television transmission. First commercially available in very crude form on an experimental basis in the late 1920s, then popularized in greatly improved form shortly after World War II, the television set has become commonplace in homes, businesses, and institutions, particularly as a vehicle for entertainment, advertising, and news. During the 1950s, television became the primary medium for molding public opinion. The replacement of bulky, high-voltage cathode ray tube screen displays with compact, energy-efficient, flat-panel alternatives such as LCDs, plasma displays, and OLED displays was a major hardware revolution that began penetrating the consumer computer monitor market in the late 1990s and soon spread to TV sets. In 2013, 87% of televisions sold had color LCD screens. The most common usage of television is for broadcast television, which is modeled on the radio broadcasting systems developed in the 1920s. Broadcast television uses high-powered radio-frequency transmitters to broadcast the television signal to individual television receivers. The broadcast television system is typically disseminated via radio transmissions on......

Words: 4480 - Pages: 18

Premium Essay

Central Provident Fund in Singapore

...of the Second World War, Singapore was a developing nation and life expectancy was on the rise. People were struggling to get by. Consequently, the British introduced in 1955, the Central Provident Fund (CPF), a social security savings scheme as an alternative to a state pension scheme. The CPF has evolved significantly since its humble beginnings more than half a century ago. With multiple modifications over the years, citizens now can use their CPF savings to purchase public and private housing, pay for medical expenses, education, investment options and even insurance protection plans. However, with changes come a myriad of benefits as well as flaws. General public discontent lies in a few main issues. Firstly, the fact that interest accrued by CPF savings is too low. Secondly, much of the government approved investments of CPF monies were lost due incorrect timing of the investments and high transactions costs. Thirdly, the minimum-sum scheme introduced in 1987, disallowed full withdrawal of one’s CPF savings at age 55. CPF savings are invested in Special Singapore Government Securities (SSGS). These bonds have consistently achieved a triple-A (AAA) rating, the highest possible credit rating by the three main credit rating agencies worldwide. Standard & Poor’s, Moody’s and Fitch Group. The income from the issuance of these bonds are then combined together with other government funds which are then placed with the Monetary Authority of Singapore (MAS), the central......

Words: 1521 - Pages: 7

Premium Essay

Account

...the pallets they arrived in. With this limited assortment, they can achieve substantial globalisation and higher reductions in international purchasing costs (Colla, 2003). Also, their basic store architectural and interior designs involve using inexpensive signage and employing a ‘no frills’ design (Aldi, 2009). They stock mostly non-branded ranges which are seen as the key differentiator between competitors (Burt & Sparkes, 2003). The Current customer related Marketing Strategy Aldi are focused to targeting a specific audience where customers are more concerned about the price of the product than the quality product itself. They have achieved this by developing an understanding that customers will chose carefully before they decide to purchase a product or use a service (Dibb, 2001). Product 6 The product ranges Aldi mainly specialise in are their own-branded labels, which are cheaper than branded label because Aldi control their costs and production process. Aldi also stock non-food items such as toilets, scuba diving equipment and musical instruments.  The Core Product: this is the perceived core benefit or service. The core product in this case is to be able to make use of a service which sells convenience goods (Dibb, 2001)  The Actual Product: concerns the additional features of that product or service, such as durability, branding, packaging and design (Dibb, 201)  Augmented Product: these concern aspects of the product such as customer service, warranty,......

Words: 9411 - Pages: 38

Premium Essay

Singapore Airlines

...4. Conclusion 26 5. References 27 Introduction The analysis supplied within this report has been undertaken from the perspective of a current shareholder in Singapore Airlines (SIA). The report provides critical assessment of the company's overall performance, assessment that would be relevant and meaningful to shareholders. Two major airlines have been selected to provide competitor comparison throughout this report.  The two competitor airlines - Japan Airlines Ltd and Qantas Airways - have been selected because they are representative of current commercial passenger aviation competition within SIA's predominant operating region (Asia Pacific region). It should be noted that the 2010 and 2011 reporting periods occurred during a time of major reorganisation for Japan Airlines. In February 2010 Japan Airlines Corporation was de-listed from the Tokyo stock exchange and, after corporate reorganisation proceedings, was re-listed in 2012 as Japan Airlines Co. Ltd. Thus, financial information during this period is unavailable. We have utilised a number of analysis tools to generate a transparent position of the financial position of SIA and measured this position against competitor airlines operating in the same region and flying similar routes. Executive Summary This report provides an analysis of Singapore Airlines from the perspective of a shareholder. The airline’s performance has been evaluated by utilising various tools in the areas of profitability, investment......

Words: 3390 - Pages: 14

Premium Essay

Obesity in Singapore

...transport (Wilkinson R. & Marmot, M., 2003). This report is going to take a look at one of the major health concerns in Singapore which is obesity. We are going to explore the determinants of obesity in Singapore and also take a look at what the government has done thus far, to control this health issue. Obesity in Singapore Obesity defined by WHO is “a BMI greater than or equal to 30kg/m2” (WHO, 2013). BMI is body mass index and is used to classify overweight or obesity in adults. In recent years, there has been a rise in the obesity rate across the globe. In Asia especially, this increase in obesity rate is becoming a worrying trend. The prevalence rate of obesity in Singapore has also doubled from 1992 to 2004 reaching 16% in the high risk category (≥ 27.5kg/m2) and 36.7% in the moderate risk category (23kg/m2 ≥ body mass index (BMI) ≤ 27.4kg/m2; Epidemiology and Disease Control Division, 2004). Singapore is a multi-racial country that has an economy that is constantly growing over the years. With an increase in economic security, Singapore went through a change from being more exposed to infectious diseases linked to lack of food and poor hygiene, to high prevalence of chronic diseases such as cancer, cardiovascular diseases and diabetes, which is more common in rich countries (Soon, Huang, Loke & Woon, 2008). The prevalence of obesity in Singapore is also seeing an upward trend over the years in Singaporeans aged between 18 to 69 years (Figure 1). As......

Words: 1845 - Pages: 8

Premium Essay

Account

...within the context of a validity time frame, and purchase orders placed during the quotations validity are accepted for delivery at the price stated. Therefore, we can define the price quotation as a proposal to the buyer from the seller for the cost of goods that includes prices, quantities, terms and conditions, delivery, and shipping charges. In this way, the purpose of the price quotation is to provide the buyer with a formal commitment of prices on specific quantities of goods for a specific period of time. Secondly, a Purchase order is document issued by the buyer to the seller, indicating types, quantities, and agreed prices for products or services the seller will provide to the buyer. Sending a purchase order to a supplier is a legal offer to buy products or services. If the seller agrees to selling to the buyer it forms a contract between them. In this way, companies use the Purchase Order as it allows the buyers to clearly and explicitly communicate formally their intentions to the sellers of buying a certain product or service. Therefore, the purpose of a purchase order is specify the details of an order by a customer, and provides a document to support the entry and shipment of that order. The purchase order lists each item that the customer wishes to order, the quantity and expected price of each item, where the order is to be shipped, and the date the ordered is needed by. When a customer sends a purchase order the selling company uses that......

Words: 4440 - Pages: 18

Premium Essay

Singapore

...Singapore I. Introduction Singapore officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula. The population of Singapore including non-residents is approximately 4.86 million. Singapore is highly cosmopolitan and diverse with Chinese people forming an ethnic majority with large populations of Malay, Indian and other people. English, Malay, Tamil, and Chinese are the official languages. Singapore is a parliamentary republic, and the Constitution of Singapore establishes representative democracy as the nation's political system. In 2009, the Economist Intelligence Unit ranked Singapore the tenth most expensive city in the world in which to live—the third in Asia, after Tokyo and Osaka. The 2009 Cost of Living survey, by consultancy firm Mercer, has ranked Singapore similarly as the tenth most expensive city for expatriates to live in. II. Body Singapore has a highly developed market-based economy, an export driven economy hugely dependant on export of goods to other countries. The economy depends heavily on exports and refining imported goods, especially in manufacturing. The manufacturing industry is well-diversified with significant electronics, petroleum refining, chemicals, mechanical engineering and biomedical sciences manufacturing sectors. Gross Domestic Product: Singapore has one of the highest GDP per capita in the Southeast Asia. Singapore is proclaimed as one of the four Asian Tigers......

Words: 1150 - Pages: 5