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4 Ways to Boost Sale

In: Miscellaneous

Submitted By vince7419
Words 846
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4 proactive and simple steps towards increasing your franchise sales:
1. Take a close look at your industry and get your facts straight. Things may not be as grim as they appear. Use this data to make strategic decisions for both short-term and sustainable activity. First, let’s look at some numbers. Our recession is a broad-based look at the overall gross domestic product. It’s not a sector-by-sector breakdown. Your area's economy can be substantially different from those across the country, or even in the next state. Even if this isn’t the case, you can certainly take proactive steps to improve your situation that others may not have the vision or motivation to do.
People talk about value-based selling, or couponing. While these are great strategies and should be deployed, I strongly recommend you understand what’s happening in your market and potential or actual industry first.
Don’t believe the hype. Some industries are doing well (health care, children’s services, quick-service restaurants) while others are lagging indicators of the real economy (vacation rentals, luxury items, etc.). Is the franchise you’re looking to join on the cutting edge, middle, or back-end of consumer trends and economic reality? Timing is crucial to understanding how long you’ll need to commit resources, or what level of activity you need today vs. six months from now.
After you understand this dynamic, then you can start looking at how to increase franchise sales.
2. Listen to your customers. If they’re not talking, get them to start.Surveys, store walks and input from your staff helps you feel the pulse of the business. I was talking to a buddy of mine the other day. We were scrutinizing the players who are staying successful in our respective industries, and discovered a few common traits. The “winning” organizations talk to their customers directly. They send out surveys, they…...

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